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Symptoms ≠ Problems. Here's how I break down challenges so I can: - Think of better solutions - Communicate them more effectively - Plan better content 1. SYMPTOMS What can we easily observe? For example: - Outreach response rates down - Inbound leads are unpredictable and not ICP - Marketing leads don't convert into opportunities 2. CAUSES Why does that happen? Here, it's useful to ask the "Why" question several times: For example: - Lack of brand awareness in target accounts - Marketing leads don't have a buying intent Why? - Broad targeting - Generic content messaging - Lack of joint sales & marketing programs - Marketing pressured to generate large MLQ volume Why? - Lack of understanding of ICP buying process, challenges & JTBD - Pressure from investors 3. OBSERVABLE IMPACT What's the observable impact of these issues? For example: - Outbound pipeline in decline - Inbound pipeline unpredictable and below target - Marketing-sourced revenue low - CAC too high - Low win rates - Churn 4. COST OF INACTION What is the impact on the high priority business objectives? For example: - Missed revenue targets - Unable to secure the next round 5. AMPLIFIERS What's going on in the market or the world that's making the problem even worse (or more urgent to solve)? For example - AI-based mass outreach - Economic downturn - Growing buying centers - Increasing cost of advertising 6. UNITENDED REINFORCERS What behaviour or events are keeping us stuck, are reinforcing the issues? For example: - Sales & execs lose trust in marketing - Sales prevent marketing's access to customers - Pressure from investors to show quick results - Doubling down on lead capture --- And here is how this helps: 1. Think of better solutions Trying to solve a high-stakes problem (e.g. "we missed the revenue targets") can lead to a lot of unproductive finger-pointing, and arguments about what the right solution should be. But before starting to discuss a solution, we need to diagnose the root-causes, but also unintented reinforcers. 2. Communicate them more effectively By uncovering the "cost of inaction" and the "amplifiers", it becomes easier to get the buy in from the organization (why now). By agreeing on the root-cause, it becomes easier to agree on the solution. 3. Plan better content The next time you need to plan content for your ICP, start with a similar break down of THEIR challenges, but also think about: - FALSE SOLUTIONS: what buyers believe will help or solve the challenge but actually doesn't work - RIGHT SOLUTIONS: How you should actually solve it or prevent it? Each element becomes a potential topic to write about.

Feeling like you're shouting into a void, sending pitches to people who just don't care? That's the frustration of not knowing who your ideal customer really is. Listen, trying to sell to everyone is like trying to fit everyone into the same pair of shoes... it just doesn't work. The foundation of good lead generation is pinpointing the exact people who will actually benefit from what you offer. Let's break this down – why do so many people struggle with this? ↳ Focusing on features, not needs: It's easy to get caught up in what your product does, but not what problems it solves for specific people. ↳ Casting too wide a net: Thinking "everyone" could potentially be a customer leads to generic messaging that resonates with no one. ↳ Neglecting market research: You need to truly understand your target market's pain points, demographics, and where they hang out. But here's the good news: this IS fixable. How? ↳ Build detailed buyer personas: Go beyond basic demographics. What are your ideal customers' goals, challenges, fears? Get specific! ↳ Reverse-engineer from existing success: Who are your happiest customers? Analyze their traits to find patterns. ↳ Talk to your target audience: Surveys, interviews, even browsing online forums can give you direct insights. What to do right now: 1- Ask yourself: "Who does my product/service REALLY help the most?" Be brutally honest. 2- List out specific pain points your solution addresses. 3- Research where your ideal customers spend their time online. What to avoid: 1 . "One size fits all" thinking: Different customer segments may have different needs. 2 . Making assumptions: What you think customers want and what they actually want might differ. Why does this work? Because targeted outreach speaks directly to your ideal customer's needs! It builds trust, increases conversions, and saves you from wasting time and energy on the wrong leads. If you have any other lead generation questions , or other things I didn't mention, feel free to drop them in the comments.

🔍 The Feel-Good Metric That’s Killing Your Business Growth (and What to Do About It!) 🔥 It’s easy to get excited about vanity metrics like social media followers or email list size. Who doesn’t want to see those numbers go up, right? But here’s the catch: If your email list is filled with people who will never need your solution, are you really getting anywhere? If your follower list is people that will never buy from you, you're wasting their time and yours. Time for some housekeeping! ✂️ Regularly trimming your email lists and focusing on active, engaged prospects means you’ll be spending time on your ICP (ideal customer profile)—those who are more likely to convert. Nurture the follower list so it includes those that will benefit from you. These are your low-hanging fruits, the prospects you can acquire with the least effort and the most reward. 🍏 Stop focusing on the “feel-good” numbers.  Instead, align your marketing strategy with real growth by reaching out to those who genuinely need what you offer. Housekeeping your lists might sound counterintuitive, but in the long run, it will sharpen your focus and boost your results. 📈 #MarketingStrategy #ICP #SaaS

How I took a client’s open rate from 29% to 57% in 5 weeks Most email campaigns suck. They’re boring, generic and worst of all, they get ignored. That’s exactly what my client was dealing with. A health coach trying to connect with their audience but getting a low 29% open rate. They thought they had an “email problem.” But it wasn’t an email problem. It was a strategy problem. So here’s how I fixed it: 1. Wrote subject lines that hooks - Instead of “5 Tips for a Healthier You,” - We used “You’re ruining your metabolism!” These types of subject lines trigger curiosity and make people click. 2. Stop talking to everyone Their list had people at different stages of their journey. So, we segmented it. - Women struggling with confidence after a breakup. - Health conscious people trying to lose the last 10 pounds. - Overachievers looking for mental clarity. Each segment got hyper - specific emails that spoke directly to their problems. 3. Make it feel personal We - Wrote like a human - Used their first names - Addressed their specific pain point Instead of robotic templates, we wrote emails that made readers think: “Wow, this is exactly what I needed to hear today.” The Results? - Open rates jumped from 29% to 57%. - Click through rates climbed by 18%. - Email driven revenue increased by 37%. This wasn’t luck. It was a clear, repeatable process. P.S. If you’re in the health niche and want results like this, Send a DM let’s talk about how to make your email list your #1 revenue driver. Or, you can keep sending the same emails and hoping for different results. Your call.

In addition to the question "What is the cheapest method you have used to generate leads?" 1. When we create a sales funnel, especially in its early stages, the initial versions of the lead generation system and user acquisition become the most crucial parts. 2. If we can attract the right leads, we will eventually see good conversions, retention, and loyalty. However, this happens much later, during the stages of activation, warming up, onboarding, conversions, and upsells. 3. If we have a stream of quality leads, even if the initial version of the middle of the funnel isn't performing well, it can be iteratively optimized to achieve outstanding results. 4. But if the targeting, connections, and offer attract irrelevant leads, everything is useless. It doesn't matter how you optimize leads, whether through CRM, email, or bots. All of this is irrelevant if we're trying to sell our product to the wrong customer. 5. Therefore, the lead generation system is the most important. The right channel, the right targeting, the right offer, the right lead post. 6. After numerous experiments, I abandoned long landing pages and try to fit the entire AIDA chain within the post text so that the prospect makes a decision even before I ask for their address. Then, the target link leads to a simple form with a single field (with bot protection, of course). I even handle pre-qualification and auto-segmentation of clients within the content in the traffic sources, rather than within the funnel (I do it within the funnel as well, of course, but that's the next level).

Breeze might feel like outbound, but that's a really common misconception about this new tool. I love how Christopher breaks it down below, and I'll add -- Breeze is: 💨 Really, really strong enrichment and insight into the contacts you've already got in your date with the industry's best (super gold standard) information. 💨 A way to optimize your website forms so that you only have to ask for one, simple data point (email) and then have your CRM fill in the rest of the story. This makes the UX of your forms infinitely more friendly, while still satisfying our sales & marketing thirst for info! Apollo is: 🏛️ Really, really strong outbound prospecting software that allows you to identify "the likely suspects" who need to know that your solution to their Big Problem exists! Find people and companies who fit your persona & ICP. 🏛️ A way to simplify and automate your outbound prospecting pipeline (or pre-funnel pipeline) to ensure that you convert more strangers to prospects over time, who fit your target market. 🤝 The two tools together are a super powerful stack.

Measuring marketing solely on sales qualified opportunities and marketing sourced revenue is a popular trend, but blindly jumping on board can be dangerously simplistic. 💡 Here’s the scenario that is often encountered: 1. The board clamors for it because they crave immediate revenue, spurred by LinkedIn trends. 💼💬 2. The CEO echoes the board's desire, enticed by the prospect of increased revenue. 🧑💼💭 3. The CRO supports it, as marketing commits to delivering sales qualified opportunities as per a defined sales criterion. 📈 4. The CMO hesitates, lacking a solid growth strategy, but feels compelled to comply to avoid appearing indifferent to revenue goals. 🤔 Why do some marketing teams effortlessly hit pipeline and revenue targets, while others struggle uphill? Successful teams invest time in understanding the intricate mix of market dynamics, messaging, channels, and product offerings at various growth stages, aligning metrics accordingly. 1️⃣ Gaining Traction Achieve product market fit, then hone in on market message fit (clear competitive advantage, product value, brand narrative). Without this alignment, effective marketing remains elusive. Metrics: Experimentation outcomes, MQLs, SQLs, inbound volume, retention 2️⃣ Discovering Growth Levers With product and message alignment achieved, identify channels to effectively reach your audience. Despite this, pipeline and revenue may still fluctuate. Metrics: Experimentation outcomes, MQL & SQL growth, cost per inbound, cost per lead, inbound volume growth, meeting rate 3️⃣ Turning Up Growth Levers Clear leverage points emerge — everyone understands what drives growth and can scale it predictably. Dive deeper into a select few channels. Finally, marketing can take ownership of revenue. Metrics: Experimentation outcomes, inbound growth, SQL, marketing sourced revenue, win rate, sales cycle length 4️⃣ Identifying Next Opportunity Current growth channels reach saturation, or new avenues for growth beckon. Identify the next lever while enhancing efficiency of existing ones. Metrics: (Combination of measurements) Celebrating MQL volume without pipeline or revenue alignment is shortsighted. While a revenue path exists, measuring marketing solely on metrics and stages can lead to counterproductive behaviors. 🛣️📉 #b2b #marketing #reveuegeneration #MQL #SQL #Board #CEO #CRO #CMO #AkheleashRaghuramMarketing #ARM

I added extra $8.7K MRR 🚀 Using LinkedIn Posts & Instantly. Ever scrolled through a high engagement post & wondered how you can get highly qualified leads from that? Here's how I did it in a few steps — IDENTIFY: → Scroll through LinkedIn and Identify a post with a high engagement rate 🔥. Lead magnets or case studies attract engaged audiences, perfect for lead generation 💯. AUTOMATE: → Extract detailed leads from likes & comments of any skyrocketing LinkedIn post using the power of PhantomBuster 🚀. → This tool can filter & categorize leads as per your needs (think job title, industry etc.) . I personally want you to look for emails of respective leads 📩. DATA ENRICHMENT: → Add magic ✨ to emails collected using Persana AI [a data enrichment platform]. → Persana adds valuable details to your leads, such as location , demographics , and even social media profiles. This enriched data allows you to personalize your outreach efforts significantly 🚀. OUTREACH: → With a targeted list of enriched leads in hand, it's time to craft the ultimate weapon – the hyper-personalized email 🎯. → I prefer using Instantly.ai in this process for its amazing features: 1. Seamlessly integrates with CRM and other data sources 2. Navigates through multiple variations helping in A/B testing to make a successful campaign 📈 3. Automates repetitive tasks that bore me during email writing → By incorporating the information you've gathered, you can create emails that resonate with each individual lead REMEMBER: → Mention a specific post you enjoyed, reference their location or interests , and showcase how your product or service directly addresses prospects’ pain point 🎯. → This personalized approach dramatically increases the chances of your email impressing the prospect and ultimately urge them to book a meeting with you 🗓️. Comment “DFY” if you want me to setup a "Done-For-You" System that generates 30-50 appointments for your agency every single month! 🚀

🚀 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟒: 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐊𝐧𝐨𝐰 🚀 In today's fast-moving digital world, keeping up is very important. As we move into 2024, the way we find new customers is changing a lot. This brings both challenges and chances for businesses everywhere. Here's what you need to know to handle these changes and use new customer leads to grow your business. 🤖 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 We no longer need to search for leads manually or rely on guesswork. Thanks to artificial intelligence (AI), finding potential customers is now smarter and more efficient. AI tools and algorithms help businesses look at a lot of data, find the best leads, and tailor their messages with great precision. 📊 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡 In 2024, data is very important. Businesses use tools like predictive analytics and machine learning to improve their marketing strategies. By using data, companies can understand their customers' behavior, likes, and problems. This helps them create targeted campaigns that connect with their audience more effectively. 🎯 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐌𝐚𝐧𝐲 𝐏𝐞𝐨𝐩𝐥𝐞 In a time when there's too much information, personalization helps grab the attention of potential customers. Thanks to new marketing tools and CRM software, businesses can now create personalized experiences for many people at once, adjusting their messages and content to fit each person's unique needs and interests. 🌐 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐄𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 Today, potential customers can be found on social media, email, search engines, and more. To succeed now and in the future, businesses need to connect with customers across all these channels. This means creating a smooth and consistent experience at every step of the customer's journey. 🚀 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐨𝐟 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟒? Connect with me on LinkedIn 🔗 𝑳𝒊𝒏𝒌𝒆𝒅𝒊𝒏: https://lnkd.in/db3g-s4b Check out my portfolio  📁 𝑷𝒐𝒓𝒕𝒇𝒐𝒍𝒊𝒐: https://lnkd.in/d2naRNfk Order on 𝑭𝒊𝒗𝒆𝒓𝒓 👉 Targeted B2B Lead Generation and Market Research for Your Specific Industry:      ➤ https://lnkd.in/dGs_Cc93 🔚 𝑻𝒉𝒆 𝒇𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝒇𝒊𝒏𝒅𝒊𝒏𝒈 𝒏𝒆𝒘 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 is full of chances for those ready to try new ideas. With the right plans and help, you can make the most of lead generation and drive your business to great success. Talk to Abdulrehman today and start your journey to becoming a lead generation expert. --------------- #LeadGenerationExpert #TargetedAudienceOutreach #SalesFunnelMastery #HighQualityLeads #LinkedInLeadGeneration #B2BLeadGeneration #LeadGenerationStrategies

Why do companies still act like it’s Inbound OR Outbound? Who decided growth had to pick a side? Here’s the thing: real growth isn’t about choosing—it’s about combining. The companies that scale fastest know how to make inbound and outbound play together, like peanut butter and jelly. So, let’s break it down: Apollo.io is perfect for outbound lead gen—building fresh lists, targeting net-new contacts, and executing outreach at scale. It’s about getting in front of the people who don’t know you… yet. Breeze Intelligence by HubSpot steps in when it’s time to double down on inbound, enriching your CRM’s existing data. Think of it as refining your current contacts so your follow-ups hit the mark, not the spam folder. Combine the two: Outbound brings in new faces, and inbound nurtures them into lifelong customers. It’s about knowing which tool fits which stage in your strategy. 💡 Data point: According to a study by the ABM Leadership Alliance, companies that blend inbound and outbound strategies experience a 27% higher close rate than those relying on just one approach. The numbers speak for themselves. And why do my two cents matter? They don't but as the founder of a consulting firm that’s a Diamond HubSpot partner and an Apollo.io partner (nominated for Partner of the Year, with team members like Jesse D'Agostino snagging Community Leader of the Year), I’ve been in the trenches long enough to know how to leverage these tools for sustainable growth. Check out the doc for more insights, and let’s connect if you’re ready to shift from 'either/or' to 'yes, and.' 🚀 Shoutout to Paul Schmidt for orchestrating this document.