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Guinness seems to go from strength to strength in the On Premise even here in APAC 🍺 and becoming the sponsor of the Premier League demonstrates the brand's significant growth at a global level. CGA by NIQ OPUS consumer research in key APAC markets, shows high penetration levels and large increases for Guinness brand consumption across Beer drinkers in 2024; Australia: +5pp vs 2023 South Korea: +4pp vs 2023 and No. 4 rank in International Beer brands Japan: No. 2 rank in International Beer brands 2023 New Zealand: No. 6 Rank in International Beer Brands 2023 For work, I recently visited the UK and one of my oldest friends took me to what he described as the "hottest venue in London right now". It turned out to be an Irish Pub called The Devonshire in the centre of London which according to him served "the best pint of Guinness outside London". It was packed... and the only drink being drunk as far as I could see was a Guinness. It wasn't a surprise to learn that Guinness in 2023 was the most popular beer in the UK On Premise and shows the headroom for other markets. The sporting occasion plays a key part in On Premise consumption in both live sports viewing in venues and actual Stadium consumption with a strong product-market fit for beer. Additionally, in times of uncertainty, consumers flock to quality and trusted brands to reduce risk in choice and provide known value. Guinness is capitalising on this through the consistency of their messaging and brand equity built over decades and the sports sponsorship will only cement this position globally. #OnPremise #Beer #Insights #Guinness #CGAbyNIQ #OPUS Tom Graham Samiksha Chopade Jaepil Sohn Kotaro Katayama

What do beef broth and Coke have in common? Turns out, the answer is the Olympics. In 1908, soup stock company Oxo, became the first official sponsor of the Olympic Games. They apparently fueled competitors with beef stock drinks and rice pudding… Protein and carbs? Classic athlete combo! Fast forward to 1928, when Coca-Cola was first introduced as a sponsor. They are now considered the longest-standing sponsor of the Olympic Games, with continued sponsorship today. Got any other Olympic facts to share? #olympics #brandawareness #marketingstrategy

Sports has always been a great partner with drinks brands. Clever opportunities being used to market zero% alcohol and, there's been a trend towards sustainability in sports sponsorships. Beverage brands are increasingly promoting their environmental initiatives through sports sponsorships, aligning with eco-friendly practices and sustainability in sports events. Great partnership by DIAGEO. #brandsponship #AlcoholBrands #sport #digitalmedia

Euro’24 success for the Dutch and Belgium …..... leading brewers Although it feels to me that the summer has not yet started, we have come to the end of the European Championships football. For brewers the weather in Northern Europe could have been slightly better, but at least the results on the pitch generally went the right way. We looked at publicly available data from the Oxford Partnership about the number of pints sold in UK pubs during match days, as well as at comments from UK retailers about sales leading up to yesterday’s game, and extrapolated this to overall beer volumes. The effect on countries playing three games at the group stages is a 0.25% volume increase for 2024 (just shy of an extra trading day). Making progress throughout the knock-out stages adds a further 0.09%, 0.17%, 0.24% and eventually 0.54% for reaching the final. When we multiply beer consumption in the 24 participating countries with these percentages, we calculate an additional beer volume of 225 million litres. In the most ideal scenario (which includes a Germany – Spain final), volumes would have increased by 260 million litres, while in a worst scenario for the beer industry (and an Albania – Georgia final), volumes would have grown by only 100 million litres. When we look at individual brewers (and assume stable market shares), Heineken comes out on top, followed by AB InBev and Mahou-San Miguel. For Heineken, the final was between two of its largest EURO’24 countries. Only drawback was that its no.1 market by volume, Poland, got eliminated at the group stages. AB InBev benefitted from the strong performance of England, which helped them leapfrog some larger European competitors. For Mahou San-Miguel (and its slightly smaller compatriot Damm) the tournament could not have gone any better. Apart from the actual result on the pitch, these companies also celebrated that the final was contested between their two largest beer markets. Asahi (and to a lesser extent Carlsberg) might have wished for different score lines in Germany, although the pre-tournament odds for a ‘Poland – Czech Republic’ final were probably fairly similar as those for a heatwave here in England 😉. #Euro24 #Beer #Heineken #ABInbev #MahouSanMiguel #Damm #Carlsberg #Asahi PS. Calculations are for illustrative purposes only and do not take e.g. differences in regional weather conditions, value of beer sales or football tourism into account

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The World Beer Cup is over and that was a blast to judge with so many experts! Here are some stats worth sharing:   - 329 medals awarded out of 9300 entries gives you 3.5% chances of success. - 19 countries out of 50 got medals - 66 medals were awarded to countries outside of USA. That’s 79.9% of the medals for USA. - Only 1 of the 110  categories had no gold: Belgian style Ale or French Style Ale - The Juicy/Hazy IPA category had 326 entries giving you a probably for medal of 0.92% - The South German-Style Bernsteinfarbenes Weizen category only had 14 entries giving you 21% chances of medal. - Germany collected 12 medals, all in German classic styles - Italy brews the best English Ale, Netherland brews the best Belgian Dubbel and Mexico brews the best Kolsch - Medal split: Asia: 14 Europe: 18 South America: 9 Middle America: 4 North America: 280  Oceania: 4 Africa: 0   Bottom line and beyond statistics, if you want to win: #1. You must participate #2. You must send a fantastic beer with the highest freshness potential #3. You need to put it in the right category  

Time for Thursday Blog! #gwinning #gwinproperties #teamgwin #realestateagent #realestateadvocate #coloradorealestate #buywithus #listwithus #thursdayblog

Brits Set To Drink Over 600 Million Pints Throughout Euro 2024 – Almost Double The Consumption For Euro 2020 Brits are expected to sink more than 600 million pints throughout Euro 2024, according to reports. That figure is almost double that of what was downed in pubs and social clubs for Euro 2020 three years ago. Estimates suggest approximately 604.5 million pints will be sunk up to and including the tournament’s final on July 14. Additionally, reports also indicate 30 million pints were drunk during the Three Lions’s 1-0 victory against Serbia on June 16. Furthermore, Scottish fans drank the fan zone in Munich dry prior to their humbling defeat to Die Mannschaft on June 14. Betting website safebettingsites.com, compared the expected beer consumption for Brits against other recent major sporting events. These include the 2023 Rugby World Cup and this year’s Cheltenham Festival to name but a few. Key Data Takeaways •A whopping 30million pints drunk for England’s win against Serbia on Sunday •Euro 2020 tournament saw 364million pints downed by thirsty Brits •£2.4bn set to be spent on beer in the UK alone thanks to favourable kick off times Londoners estimated to spend the most when they watch the Three Lions play Unsurprisingly, England fans toasted their Euro 2024 opener against Serbia by downing 30 million pints of beer. Jude Bellingham’s header provided the perfect tipple as the Three Lions laboured to a 1-0 win. Naturally, pubs and clubs across the UK were cashing in owing to the 8pm kick-off. Consequently, supporters were able to drink throughout the day, right up until full time at approximately 10pm. Gareth Southgate’s side are in action on June 20 when they take on Denmark in Frankfurt with a 5pm kick-off. Therefore, millions of fans will either book the day off work or finish early to consume as many pints of beer as possible. Brits Sunk 364 Million Pints Throughout Euro 2020 England Scotland and Wales’ participation in Euro 2020 saw 364 million pints of beer drunk throughout the tournament by Brits. The final between the Three Lions and Italy saw 13 million sunk alone. Held a year later owing to the Covid-19 pandemic, thirsty Brits took advantage of their new-found freedoms by wasting no time in drinking pints down their locals. Gareth Southgate’s side going all the way to the final helped boost the number of pints sold. And of course, it provided a timely boost for the hospitality industry. £2.4bn Set To Be Spent On Beer In The UK With Brits on course to drink approximately 604.5 million pints of beer for Euro 2024, a staggering £2.4Billion will be spent across pubs and social clubs. Considering the number of venues that closed during 2023, and with the cost of living crisis, the projected figure is a herculean effort from football-fanatic Brits. If broken down by person, it works out to approximately £74.25 spent per-head throughout the tournament. If England were to go all the way to the final again, it’s likely …

Lead The Way! AB InBev understands how to build consumer loyalty in a rapidly evolving sport industry. Euromonitor International breaks it down. EMI recently published: Consumer Loyalty in Sports Key findings: Keeping pace with changing fan behaviors. Sport loyalty rooted in emotional connection. Tailoring rewards and experiences through advanced segmentation. The advent of NextGen fans opens new strategies within sport loyalty. #ConsumerLoyalityinSports, #EuromonitorInternational

🏒 The new PWHL jerseys are premiering today! 🌟 👏 Let's give Molson a slow clap on how they handled this sponsorship. "Covering our name so her's can be seen?" Come on! What could be more perfect? Prepare for all the kudos, Molson. By hiding your brand, your messaging will spread like wildfire, making your brand even more visible. Brilliant! 🍻 #brandstrategy #brandmessage #brandmessaging #pwhl #molson #sportsmarketing #sponsorship #marketingstrategy #marketingperformance #connection #audienceengagement #audiencetargeting #audienceconnection https://lnkd.in/d_V4J2B5