Vivien Koh-Milburn’s Post

AI and copywriting has been quite the hot topic lately 🌶️ There’s no doubt that AI is impressive, but can it truly replace human copywriters? To find out, I put this to the test – AI vs. Humans – and closely analyzed the results. Want to know who came out on top and what this means for the future of copywriting? Join me at LOGIN 2024 on May 31st at 9 AM, where I’ll be sharing all the insights and revealing what’s next for AI and human writers. 🖋️ Here’s a little spoiler: Yes, some writers will be replaced 🫢

As AI takes the stage in content creation, it's normal for budding copywriters to feel the heat. But hold on! While AI may churn out content efficiently, it can't mimic the creativity, empathy or unique voice of a human writer. OBI Creative founder Mary Ann O'Brien provided Forbes with her insights on the tool in “18 Expert Insights for Rookie Copywriters Worried About AI.” Mary Ann shared that copywriters shouldn’t fear AI. Instead, they should leverage the technology to do what they do best: tell great stories that motivate their audiences. Learn more about the use of AI in the world of copywriting: https://lnkd.in/gu4V8MYX  

17 months ago, I hated all AI content creation tools. Now, I’m an AI copywriting consultant. And I specialize in getting AI tools to write with flava. Here are 3 ways I force AI tools (to write culturally smart copy): P.S. If you vibed with this: →Follow for tips on culturally smart copywriting & AI.

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“AI is going to KILL copywriting”... I’ve heard a lot of people and newbies say that about writing copy. And you know what… They’re actually right. But not completely. A better way to say it would be “AI is going to kill copy conversion rates”. So many people are under the impression that AI can flawlessly write copy that will sell to anyone and everyone. But what they forget is that people hate reading robotic, unemotional text. The main goal of your copy should always be to speak to your audience and make them feel that another person is talking to them, This feeling is what builds a connection between your brand and your audience, The better the connection, the more money they’ll be willing to give you. AI can’t achieve that level….not yet at least. If you agree, comment down below 👇

I use AI for 90% of my copywriting tasks. (This feedback is for some ad copy I wrote through Copywhiz.ai) What used to take me hours… …now gets done in minutes. And I find AI to be a (true) blessing. Still… I find it bizarre when I get questions like: 😦 "Will AI take over copywriting jobs?" I answer this question with 2 counter ones: 1) Do you think business owners have the time to play around with AI—while running 6 figure businesses? 2) Do business owners even understand what qualifies as "good copy"? The business owners who have the time to play around with AI… (And spend time tweaking each output…) …aren't your ideal customer anyway - let's face it.

I added this one word to the AI prompt and my copy exploded.🔥 I have tried giving a lot of different prompts to Claude and GPT to churn out the best possible copy. But the biggest gap between human-written copy and AI-generated one is the tone.... AI still cannot replicate the natural and flowing tone of the human-written copy. But I did something that made it come VERY close to human-written copy in terms of tonality. I added the word 'Colloquial' to my prompt, and asked the AI engine that the tone should be colloquial. Colloquial simply means conversational or everyday language. Words that humans use in speaking to each other. Do this and you'll be able to churn out more high-converting copy in less time. #copywriting #marketing #directresponse #genai

🚨 Avoid these 9 mistakes when using AI tools for copywriting! 🚫 1. Over-relying on AI for creativity. 2. Ignoring audience and brand voice. 3. Skipping manual editing and review. 4. Blindly accepting all AI suggestions. 5. Not setting clear context for ChatGPT. 6. Using AI for high-stakes campaigns without testing. 7. Bypassing the human touch in emotional narratives. 8. Forgetting to keep AI updated with latest brand info. 9. Thinking it can help you grow an amazing beard. 🧔 Remember: AI is a helpful tool, but it doesn't replace the masterful touch of human writing. 🖊️ #Copywriting #AI #ContentCreation #DigitalMarketing #BrandVoice 📝

The #1 secret to creating AI copy you won’t have to rewrite 3 times? Use rules AND specific examples. Here’s some killer prompts I learned from Jason Parker that will elevate your copywriting and save you time. RULE: You must use sensory verbs. This means use verbs that have the greatest appeal to the senses. EXAMPLE: “He touched the fabric” versus “He caressed the fabric.” RULE: Use “almost” to soften and temper claims to avoid overpromising benefits or over-the-top claims. EXAMPLE: “Every step feels effortless” versus “Every step feels almost effortless.” RULE: Use fewer adverbs to maintain clarity. EXAMPLE: “The very tall and extremely handsome man walked quickly” versus “The tall man walked fast.” RULE: Use active voice over passive voice. EXAMPLE: “The project was completed by the team” versus “The team completed the project.” Copy and paste these into your personal GPT and let me know how it goes. Image by Roberto Ferraro

Dear Copywriters Constant GPT Use = Brain Rust Dependency on AI will slowly kill our instincts, cravings for insights and our spark. Atleast for copywriters who’ve built their skills in the pre AI era, are still ok coz they have a solid foundation to fall back on. But for the new-gen copywriters, its lethal! Don’t let AI dictate your creative outputs. #ai #copywriting