Frizbit’s Post

What are the e-commerce metrics that lead to profitable decisions? 📊 (you can analyze them in 20 minutes) ↳ Conversion Rate (CVR) 💳 This is a direct measure of how good is your copywriting, marketing, channel distribution and user experience are. A quick analysis of this metric and it's trends can help identify immediate issues or successes in your funnel. We actually wrote a blog the best practices to increase your conversion rates, without increasing your ad spend.📝 Read it here: https://lnkd.in/eYp3raEe ↳ Average Order Value (AOV)🛍️ Analyzing AOV helps you understand the purchase behaviour of your customers and whether you should implement new strategies to increase the basket size. ↳ CVR by Referrer 🔀 Understanding this helps you identify which channels bring in the most traffic and the most revenue. Just with a quick glance you can tell where you should up your ad spend. ↳ Cart Abandonment Rate 🛒 This metric is vital for spotting issues within your checkout process. If you any unexpected movement on this chart, you can act on it instantly and in return directly influence the number of conversions. ↳ Cost per Acquisition (CPA) 💶 A crucial metric for profitability - the total cost of acquiring a new customer. Trying to lower your CPA while maintaining the quality of your customers is a task that will result in a big ROI. ↳ Bounce Rate 🔙 This indicates the percentage of visitors who leave your site after viewing only one page. A high bounce rate tells you that your landing pages are not engaging or relevant to your visitors. --- By diving deep into this metrics for only 20 minutes a day, I'm 100% sure that you can create enough work for a week. Best practices to not miss any insights from all these metrics: - Create custom dashboards with an analytics tool to have all the metrics in one place. - Review them regularly, 2-3 times a week is enough. 📅 - Ensure your e-commerce platform, CRM, and analytics tools are integrated for a seamless data flow. I just have to mention that all this can be done in Analyzee. 😉 #ecommerce #analytics #decisionmaking #marketing

Te contamos algunas de las claves para impulsar tu estrategia de marketing B2B 🚀 El mundo del marketing B2B está en constante evolución, En nuestra última publicación en nuestra web, exploramos las tendencias más relevantes que están moldeando el panorama del marketing para empresas como la tuya. Desde la personalización hasta la integración de la inteligencia artificial, cada aspecto desempeña un papel importantisimo en la optimización de tus estrategias de marketing y ventas 🎯✨ ¿Querés saber cómo aplicar estas tendencias para impulsar tu negocio? ¡No te pierdas nuestra nota completa en nuestro sitio web! 🌐 https://bit.ly/4cuwXhG 👉 ¡Contactános! 🇦🇷 +54 9 11 5992-9372 🇺🇸 + 1 754 268-9975 #digitalmarketing #marketing #digitalagency #agenciadigital #digital #communitymanager #ecommerce #marketplace #agenciademarketingdigital #ads #googleads #ads #socialmedia #clientes #negocio #negocioonline #googlepartners #contentmarketing #marketingstrategy #creativeadvertising #B2B #Trendy #Sales

🌐 Is your ecommerce strategy truly data-driven? Market research is the backbone of any successful online business. It answers key questions about viability, product launch, and target market strategies. In an ever-evolving digital landscape, leveraging insights can make the difference between thriving and merely surviving. 📊 What sets ecommerce market research apart? Unlike traditional approaches, ecommerce market research focuses specifically on online spaces, offering invaluable insights into digital trends, consumer behavior, and competitor dynamics. By understanding emerging technologies and customers' evolving preferences, businesses can seize opportunities like introducing innovative payment methods. 🕵️♀️ Steps to effective market research: 1. Competitor Analysis: Gain insights into competitor positioning and marketing strategies. 2. Audience Understanding: Develop buyer personas through detailed demographic and psychographic data. 3. Trend Identification: Utilize tools like Google Trends to uncover market opportunities that align with consumer demand. 📈 Actionable insights lead to strategic decisions! From optimizing existing products to refining marketing messages, the data gathered equips businesses to navigate market complexities and innovate continuously. Tools like Semrush offer a pathway to comprehensively understand market trends and competitor strategies. 🔑 Ready to enhance your ecommerce approach? Share your experiences or strategies below! #Ecommerce #MarketResearch #DigitalStrategy

🤯 eCommerce… Mejora las ventas nivel PRO 🔝! (Puedes pausar el vídeo para ver mejor el detalle en el punto que más te interese ver 😉) https://lnkd.in/dgkiyEbq   Estas listas #Trello… no la vas a encontrar en otro sitio… porque la hemos montado y trabajado nosotros!   🚀  No sabes que hacer para mejorar las ventas de tu eCommerce?   👉 AUDIENCIA - CONCIENCIA  (CAPTACIÓN) [ Impactar y traer tráfico] Alcance, Impresiones   👉 CONSIDERACIÓN  (ACTIVACIÓN) [ Generar Interés ] Visitas Web, Seguidores, Vista Producto, Carritos   👉 ACCIÓN COMPRA  (CONVERSIÓN) [Venta y Clientes] Ventas Directas, Leads   👉 RECURRENCIA / RECOMENDACIÓN (RETENCIÓN) [Que nos compren más y nos recomienden] Clientes Recurrentes, Promoters, Comentarios   🚀  Te lo repartimos en varios bloques:   Outbound-Paid SEM Display Ads Outbound-Paid SEM PPC +Shop Outbound-Paid Social Ads Outbound- Influencers Inbound -@Mail Marketing Inbound -Web + Shop Inbound - Contenido MKT Inbound – SEO Inbound - Gestión RRSS Inbound- Youtube Inbound – Marketplace Protección Marca & Precios Retail Marketing - On / Offline   🚀 Además te lo partimos por perfiles, para facilitar el reparto de tareas:   Perfil INFORMATICO Perfil DISEÑO Perfil MARKETING Perfil COMUNICACIÓN   Pues te dejo aquí, ideas… de una empresa “Real”… si estas cansado/a de buscar ideas… aquí tienes… lista de tareas en #trello 😉   Recuerda, lo más importante, no es saberlo, sino aplicarlo 😜 Así que a ponerse a ello 💪 jitservicios.com 💪 #jitservicios | #marketingDigital | #ecommerce | #GestiónProyectos | Jitservicios . com

🤯 eCommerce… Mejora las ventas nivel PRO 🔝! (Puedes pausar el vídeo para ver mejor el detalle en el punto que más te interese ver 😉) https://lnkd.in/dbbivnAQ   Estas listas #Trello… no la vas a encontrar en otro sitio… porque la hemos montado y trabajado nosotros!   🚀  No sabes que hacer para mejorar las ventas de tu eCommerce?   👉 AUDIENCIA - CONCIENCIA  (CAPTACIÓN) [ Impactar y traer tráfico] Alcance, Impresiones   👉 CONSIDERACIÓN  (ACTIVACIÓN) [ Generar Interés ] Visitas Web, Seguidores, Vista Producto, Carritos   👉 ACCIÓN COMPRA  (CONVERSIÓN) [Venta y Clientes] Ventas Directas, Leads   👉 RECURRENCIA / RECOMENDACIÓN (RETENCIÓN) [Que nos compren más y nos recomienden] Clientes Recurrentes, Promoters, Comentarios   🚀  Te lo repartimos en varios bloques:   Outbound-Paid SEM Display Ads Outbound-Paid SEM PPC +Shop Outbound-Paid Social Ads Outbound- Influencers Inbound -@Mail Marketing Inbound -Web + Shop Inbound - Contenido MKT Inbound – SEO Inbound - Gestión RRSS Inbound- Youtube Inbound – Marketplace Protección Marca & Precios Retail Marketing - On / Offline   🚀 Además te lo partimos por perfiles, para facilitar el reparto de tareas:   Perfil INFORMATICO Perfil DISEÑO Perfil MARKETING Perfil COMUNICACIÓN   Pues te dejo aquí, ideas… de una empresa “Real”… si estas cansado/a de buscar ideas… aquí tienes… lista de tareas en #trello 😉   Recuerda, lo más importante, no es saberlo, sino aplicarlo 😜 Así que a ponerse a ello 💪 jitservicios.com 💪 #jitservicios | #marketingDigital | #ecommerce | #GestiónProyectos | Jitservicios . com

Google Analytics 4 (GA4) is a powerful tool for eCommerce businesses, offering advanced tracking and insights into user behavior, conversions, and overall performance. Here’s an overview of how to leverage GA4 effectively for an eCommerce setup. # Key Features for eCommerce: 1. Enhanced Measurement: GA4 automatically tracks important events like page views, scrolls, outbound clicks, and video engagement without needing additional setup. 2. Event-Based Tracking: Unlike Universal Analytics, GA4 is built around an event-based model. This allows for detailed tracking of user interactions, such as product views, add-to-cart actions, and transactions. 3. User-Centric Insights: With improved user identification and reporting, GA4 offers insights into user demographics, behaviors, and retention, helping tailor marketing strategies. 4. Custom Reports: Create custom reports and dashboards that focus on the metrics that matter most to your eCommerce business, such as conversion rates, average order value, and product performance. 5. Predictive Metrics: GA4 uses machine learning to provide predictive insights, such as potential revenue from particular user segments, helping you make data-driven decisions. # Setting Up GA4 for Your eCommerce Business: 1. Create a GA4 Property: If you haven’t already, set up a new GA4 property in your Google Analytics account. 2. Install GA4 Tag: Use Google Tag Manager or install the GA4 tracking code directly on your website to start collecting data. 3. Enable Enhanced Ecommerce Tracking:    - Set up enhanced eCommerce features to track product impressions, product clicks, add-to-cart actions, and purchases.   - Implement the relevant eCommerce events (like `view_item`, `add_to_cart`, and `purchase`) according to GA4’s guidelines. 4. Set Up Conversions: Define which events (like purchases or sign-ups) you want to track as conversions for easier analysis. 5. Link Google Ads: If you use Google Ads, link it to your GA4 property to track ad performance and optimize campaigns based on user behavior. 6. Explore Reports: Familiarize yourself with the standard reports and consider building custom ones that reflect your business goals. # Best Practices: - Regularly Review Data: Monitor your eCommerce metrics regularly to spot trends, opportunities, or issues promptly. - Utilize Segments: Create segments based on user behavior (e.g., high-value customers) to analyze their journeys and tailor marketing efforts. - Test and Optimize: Use A/B testing features to experiment with different product placements, promotions, or content to enhance conversion rates. - Monitor User Privacy: Ensure compliance with privacy regulations by implementing proper consent mechanisms for tracking. # Conclusion:  If you have any specific questions or need further guidance on particular features, feel free to ask! #GoogleAnalytics #ArifurRahman #arifurrahmanux

In the age of AI-driven eCommerce, brands like BeOm are capitalizing on cutting-edge technology to deliver personalized, seamless experiences. I wanted to share some tips from one of our projects, to show you how AI tools are reshaping how products are sold online, from AI-powered recommendations to predictive customer insights. BeOm’s transformation story speaks volumes: by using OpenCart and a robust AI-driven SEO and PPC strategy, the brand saw a 20% sales increase, while reducing cost-per-click by 50%. In our case, AI was key in optimizing not just product sorting and website performance but also customer engagement through smart remarketing. With AI-enhanced automation, BeOm successfully segmented audiences like "Abandoned Cart" and "Regular Buyers" to drive more conversions.  Additionally, features like AI-powered search functionality allowed BeOm to deliver a user-centric shopping experience, making it easier for customers to find what they needed, leading to an impressive 8.2% conversion rate on their new website. Talk to us, if you need some fresh ideas on how to scale your brand.

Estrategias para E-commerce: Potencia tus Ventas con Google Ads e Inteligencia Artificial En el mundo del comercio electrónico, la competencia es feroz y destacar es más crucial que nunca. Aquí te comparto algunas estrategias efectivas que combinan Google Ads e Inteligencia Artificial para llevar tus ventas al siguiente nivel. 1. Segmentación Inteligente: Utiliza las capacidades de IA para analizar el comportamiento de tus clientes. Google Ads te permite crear audiencias personalizadas basadas en datos demográficos, intereses y comportamientos de compra. Esto te ayudará a dirigir tus anuncios a las personas adecuadas, aumentando la probabilidad de conversión. 2. Anuncios Dinámicos: Implementa anuncios dinámicos de Google que se adaptan automáticamente a los intereses de los usuarios. La IA optimiza el contenido de tus anuncios en función de lo que los clientes han buscado o comprado anteriormente, lo que puede resultar en un mayor engagement y ventas. 3. Optimización de Presupuesto: La IA puede ayudarte a gestionar tu presupuesto de manera más eficiente. Utiliza estrategias de puja automatizadas que ajustan tus ofertas en tiempo real, maximizando el retorno de inversión (ROI) y asegurando que tu presupuesto se utilice de la mejor manera posible. 4. Remarketing Efectivo: No dejes escapar a los clientes que han mostrado interés en tus productos. Con Google Ads, puedes crear campañas de remarketing que se dirigen a usuarios que han visitado tu sitio web. La IA puede ayudarte a personalizar estos anuncios, aumentando las posibilidades de que regresen y completen su compra. 5. Análisis de Datos: Aprovecha las herramientas de análisis de Google para obtener información valiosa sobre el rendimiento de tus campañas. La IA puede identificar patrones y tendencias que quizás no hayas notado, permitiéndote ajustar tus estrategias en tiempo real. 6. Pruebas A/B: Realiza pruebas A/B para determinar qué anuncios y mensajes resuenan mejor con tu audiencia. La IA puede analizar los resultados y sugerir mejoras, ayudándote a optimizar tus campañas continuamente. Implementar estas estrategias no solo te ayudará a mejorar tus ventas, sino que también te permitirá construir una relación más sólida con tus clientes. Recuerda que la clave está en la personalización y en ofrecer una experiencia de compra única. ¡No esperes más para llevar tu e-commerce al siguiente nivel! #Ecommerce #GoogleAds #InteligenciaArtificial #MarketingDigital #VentasOnline #EstrategiasDeMarketing #CrecimientoEmpresarial Para más información y recursos, visita: [roaslink.marketing](https://roaslink.marketing)

Maximizando Performance Max: Estrategias para el Éxito en el Ecommerce La publicidad digital está evolucionando, y Performance Max se ha consolidado como una opción clave para las estrategias de ecommerce. Sin embargo, muchos anunciantes aún no logran optimizar su uso. Durante SMX Advanced 2024, Andrew Lolk, experto en marketing digital, destacó la importancia de estructurar correctamente las campañas para aprovechar al máximo esta herramienta. La segmentación adecuada y el uso de listas de clientes son cruciales. Recomienda separar campañas de marca y no marca para un mejor control presupuestario. Además, ignorar las campañas de compras estándar puede ser un error, ya que ofrecen control y efectividad en la publicidad. Performance Max simplifica la gestión, pero al implementar estructuras avanzadas, los anunciantes pueden lograr resultados significativamente mejores, alineando las campañas con sus objetivos comerciales específicos. Link de la entrada:

🔥 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 🔥 In the bustling world of e-commerce, where trust is as crucial as the quality of the products offered, 𝒔𝒐𝒄𝒊𝒂𝒍 𝒑𝒓𝒐𝒐𝒇 has emerged as a pivotal element in shaping consumer decisions. Testimonials, reviews, and user-generated content (UGC) aren't just feedback mechanisms; they're powerful SEO and sales conversion catalysts. Let's dive into how these elements transform the e-commerce landscape: 𝟭. 𝗦𝗘𝗢 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Testimonials and reviews are rich in keywords that potential customers use in search queries. This organic mention can significantly boost your website's search engine ranking, making your products more visible to a broader audience. 𝟮. 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗧𝗿𝘂𝘀𝘁: Positive reviews serve as endorsements of your product's quality, directly influencing purchasing decisions. They build a foundation of trust, crucial for converting first-time visitors into loyal customers. 𝟯. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: User-generated content encourages active participation from the customer side, creating a vibrant community around your brand. This engagement is a signal to search engines that your site is valuable, further improving SEO. 𝟰. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Social proof directly impacts conversion rates. Seeing positive feedback from peers reassures potential buyers, making them more likely to complete a purchase. Integrating these elements into your e-commerce strategy can transform your online presence, driving both traffic and sales. But it's not just about collecting reviews and UGC; it's about strategically showcasing them where they can have the most significant impact. 🤔 𝗛𝗼𝘄 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝘂𝘁𝗶𝗹𝗶𝘇𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝗿𝘀? 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝗦𝗘𝗢 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀 𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀? #SocialProof #DigitalMarketing #Conversions #UGC #Ecommerce #SEO #StructuredData #DigitalMarketingInsights #OnlineBusinessGrowth #DatabaseOptimization #Ecommerce #DataManagement #CloudSolutions #ITCommunity #LastMileDelivery #EcommerceInnovation #LogisticsSolutions #SustainableDelivery #CustomerReviews #BrandTrust #VoiceSearch #EcommerceInnovation #DigitalTrends #UXDesign #FutureOfShopping #DesignThinking #DigitalInnovation #SustainableLogistics #GreenSupplyChain #Ecommerce #EcommerceSEO #SEO #ContentMarketing #OnlineBusiness #WebsiteSpeed #SEOtips #UserExperience #TechTalk #ELogistics #GlobalEcommerce #ITInfrastructure #CrossBorderChallenges #DigitalTransformation #EcommerceStrategy #Sustainability #ELogistics #ECommerce #GreenDelivery #Innovation #EcommerceSEO #DigitalMarketing #PostPandemic #ConsumerBehavior #SEOStrategy #AI #Cybersecurity #IoT #BigData #SupplyChainInnovation #RealTimeData #BusinessTechnology