Friends of Search’s Post

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.