This weekend, I witnessed a pitch gone wrong. I was at a local fair with my family, and a scout leader was selling raffle tickets. He kept shouting the same line over and over: “Raffle tickets, 25 kroner, support the scouts, win travel gift cards!” It wasn’t a bad offer. But nobody cared. Why? Because he was talking at people, not to people. That's why he was the only vendor with no customers. Here’s what I would've done differently: 1. Picked a victim from the crowd. 2. Asked them if they needed a holiday. 3. Then slowly segueing into pitching my raffle tickets. I would've mentioned how expensive holidays can be, but that I had these sweet gift cards on offer and that they'd support the local scouts at the same time. So here's how you can apply that to your copy: 1. Focus on one person at a time. 2. Lead with the benefit that’ll grab their attention. 3. Speak like you’re having a conversation, not giving a lecture. That's it for today -- happy Monday, ya'll.
Jessica Young
3mo
Love the idea of just focusing on one person at a time to begin with. Then just iterate! Great advice :)
Matt McGinty
3mo
Great example of how personal engagement can make a difference! Tailoring your pitch to address individual needs really changes the game.
Cofounder @ Let’s Level Up | Helping coaches and experts to build and scale their business
3moTalking to someone makes the message so much more personal and effective.