I might lose business because of this Or I might have some brilliant discussions with the kind of people I want to... ones where we can create impact together Two sides of the coin when it comes down to creating a tight ICP Focus can be scary Niching can be hard However the clarity it brings in understanding customer interests and translating those into better messaging is evident Back in the day 'essential' sales training included a chunk on FAB (Features, Advantages, Benefits) Today we have to talk about Problems (or Pain and Prize) Now you are thinking... "Here go, Fred is about to bang on about product training ruining salespeople and being responsible for boring customers" Nope Not going to do it Waste of time Proud Product Presenters won't listen Whereas the Sales Sophisticates already get it They care about how to take those conversations based on an intelligent assumption to a higher level That's a better use of time That's who I hang out with That you? #sales #ICP #sophisticated
Listen or watch the episode here: https://linktr.ee/fredcopestake
Give me “Proud product presenters” to compete with every time / they are the best of competitors and will never differentiate through providing value 👏 Great message Fred Copestake
I can't recall when someone went for a tighter niche and didn't benefit from it.
FOCUS. FOCUS. FOCUS. All about FOCUS!!!
You know what, as we get older and more established as a business it's good to be able to be choosy who we do business with! I know I am .....
Great perspective! Embracing focus and niching can lead to more meaningful conversations and impactful connections. 💙
Fantastic insight, Fred Copestake! Clarity really does make a difference. Business should be fun!
Nope. Not gonna do it. Wouldn't be prudent at this juncture https://www.youtube.com/watch?v=4QHHGHve_N0 Glad ya didn't do it, Fred.
Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you?
2moAdam Wallace, author of (Re)Value, uncovers the hidden psychology of selling expertise across different industries He sheds light on the critical importance of identifying problems your clients might not even recognise they have, expanding your conversations and avoiding the common trap of rushing to solutions Learn how understanding where people spend their time and money can reveal their authentic motivations, providing a roadmap to more impactful sales strategies Adam breaks down the power of targeting micro niche markets and how laser-focused attention on a select customer group can create trust and compelling solutions We also discuss why transparency and honesty are not just ethical obligations but strategic necessities for optimising resources and delivering unparalleled value Discover how articulating the unique challenges of your niche can make your business irresistibly magnetic to potential customers Adam reveals how to connect deeply with buyers by truly understanding their perspectives and ensuring that promises made during sales translate seamlessly into delivery Learn practical strategies for uncovering hidden opportunities that can lead to better margins and more successful business outcomes