Michael Frease’s Post

Box Theory in Marketing: How Do Consumers Perceive Your Brand? In marketing, Box Theory is all about positioning your brand in the consumer’s mental “box.” It’s the space in their mind where they categorize your product alongside similar brands, shaping how they perceive quality, price, and appeal. Key steps for marketers: Understand the “box” consumers place your brand in. Position strategically — either lean into the box or stand out. Influence perception with consistent messaging. Are you making the most of your brand's “box”? 🧠 #MarketingStrategy #ConsumerPerception #Branding

One simple question that easily tackles something as daunting as defining your personal brand voice: What do you want people to think, feel and do? This inspiration to action model: "Think, Feel, Do" originated from the AIDA model, which was used to explain consumer behavior. AIDA = Awareness, Interest, Desire, and Action. It's based on the idea that consumers move from cognitive to emotional to finally take action. And since everything we do in branding and marketing is to get people to DO something... You can reverse engineer your success by defining this upfront and use it as the north star to guide your brand voice. Simple enough, right? 😉

Building on my recent insights about the importance of leveraging 1st party data for branding, upselling, and enhancing customer loyalty. Let's continue the conversation and delve deeper into maximizing its potential! #DataDriven #BrandBuilding #CustomerLoyalty

A huge insight that I think most brand marketers are missing: When 50% of global consumers do most of their brand research after they buy, and 78% uncover things that attract and make them loyal to a brand after purchase… It’s clear that post-purchase is where real branding begins. But you’d be hard-pressed to find many brand leaders that prioritize post-purchase branding in their own companies. It’s time we changed that. More in my video below. #branding #marketing #brandstrategy

You already know we're all about BIG moves and BOLD brands. But how exactly do we make the magic happen? At Quirk & Co, we create bold, psychology-backed brands that don’t just look good —they’re designed to get results. With strategy-first thinking and a dash of creative magic, we help you build a brand, marketing strategy or website that’s aligned with your vision, connects with your audience, and drives serious growth. BOLD BRANDS. BIG MOVES. STARTS HERE - https://lnkd.in/gw37u5dK

86% of consumers say authenticity influences their brand choice. Recent studies reveal a staggering 86% of consumers prioritize authenticity when choosing brands. Here's a thought - if branding is about deepening the truth, and marketing often about stretching it, where does this leave us in the quest for authentic connections? In a world overloaded with ads and corporate messaging, the craving for realness has never been more potent. Consumers are not just buying products; they're investing in what your brand stands for. The narrative you weave, the values you champion, and the transparency you offer are now as crucial as the quality of your services or products. Yet, there's a delicate dance between branding and marketing. One is rooted in truth, the other in persuasion. The key? Balance. Ensuring your marketing strategies don't wander too far from your brand's core truths is vital. It's about showcasing your brand's essence, not just selling a dream. Building something? Call Syqi #BusinessOfDesign #BrandBuilding #ProductDesign #SyqiStateOfMind #AgencyLife

Mattering is the New Marketing Today’s consumers aren’t just buying products – they’re seeking meaning, identity, and belonging. The shift from features and benefits to emotions and experiences has redefined what it means to build a successful brand. Discover why “mattering” is the future and how your brand can rise above the noise. 👉 Read more here: https://lnkd.in/eGpjtUMM Ready to make your brand truly matter? Let’s start the conversation. #MarketingMatters #BrandTribes #CustomerConnection #FutureOfMarketing

Brands should admit their mistakes. Products and services sometimes fail and people notice. The little piece that always breaks. The wait time that takes too long. New technology that has a glitch. Not only do people notice, through social media—they talk. And complain. How do you shift brand perceptions? Fix the issue. Admit the problem. Present the solution. Now, your brand is on ‘their’ side—not yours. You’re in it together with your customers. Don’t be afraid to admit the problem—chances are your customers already know it exists. Share the problem and its solution and your brand will create customers for life. ----------------------------------------------------- Learn more about Cohesion: https://lnkd.in/eFdmfGe

Are branding and marketing the same? This question echoes often in discussions, yet the distinction between the two is crucial. Imagine a startup struggling to gain market traction despite heavy marketing investments. The CEO, frustrated, sought answers during a strategy meeting. I illustrated with a simple analogy: Think of your favorite brand—why do you choose it? His immediate response was Apple, citing sleek design and innovation. "That's branding," I explained. It's the emotional connection and perception that influence consumer choice. Marketing, I clarified, is tactical execution—how a brand communicates its value through campaigns. Without a solid brand foundation, marketing efforts may miss the mark. We devised a strategy: strengthen the brand identity while executing targeted marketing campaigns aligned with that identity. This approach proved transformative. By defining their brand story and executing cohesive marketing, the startup not only boosted sales but also cultivated a stronger market presence. Understanding this distinction is key: branding defines who you are, while marketing communicates that identity effectively. #branding #marketing #digitalmarketing #linkedin

Attention is the currency of the digital age. Your brand's ability to capture it is what spells the difference between a mere blip in the market and becoming a household name. At GLYPH Marketing, I've seen brands transform by mastering this single aspect. The key? Brutal clarity of message, understanding your market, and the power of a believable story. When a brand articulates its purpose with razor sharp precision, customers don't just listen, they lean in. Think about it. Every scroll, every click, each fleeting moment of engagement — they are opportunities. Opportunities to enthrall, to speak directly to the heart of your audience. So, we weave narratives. Stories that resonate, that stick, that become a part of the consumer's daily conversation. And here's something that might surprise you: It's not just the giants of industry who can achieve this — the startups, the small businesses, they're doing it too. Fortune 500 brands might set the standard with large teams pouring every detail, but speed and a targeted niche can be a much more potent advantage. With the right strategy, David doesn't just stand a chance against Goliath; David becomes the new standard. Here’s a statistic that should make you pause: consistent brand presentation across all platforms can increase revenue by up to 23%. Imagine that impact on your bottom line. Is your brand's story being told in a way that turns passive onlookers into active participants?