Frank Gilson’s Post

SEO vs GEO? Who is going to win? Generative Engine Optimization or GEO is the strategy of place your site content within Google's Gemini or BingChat. I see this as a strategy for those developing a Thought Leadership brand recognition. Are you ready for GEO in your content strategy? Here's an article: https://lnkd.in/dFU9P7Xh

6 Tools to watch in 2024 for PPC, CDP, CRO, UX, First Party Tracking, and SEO: 1.Scalenut.com - these guys are building fast, and their platform will give frase.io a run for its money at a fraction of the cost. 2. blotout.io first party tracking for the cookieless age + CDP with ETL/Reverse ETL and hundreds of connections. 3. posthog.com this company is Google Optimize's replacement imho. But it also does everything that Hotjar can do, and it's free for small to medium businesses in most instances. 4. https://smartly.io > Media Buy AI / Creative AI. I won't say too much, I've yet to use it. Their value proposition and marketing is on point. G2 and Capterra are full of positive reviews. 5. Hubspot keeps rolling out juicy updates for enterprises including multi-touch attribution and ABM for enterprises. For SMBs... 6. https://gohighlevel.com will rise to the ranks of top CRMs this year for SMB's it'll start showing up next to Hubspot and Salesforce in roundups. What tools are on your watch list this year to help you crush your marketing and sales?

Voice search is on the rise, with estimates showing that 50% of all web searches will be voice searches by 2024. This shift emphasizes the need for businesses to rethink their SEO strategies. With more people using voice-activated devices, optimizing content for conversational queries becomes crucial. This isn't just about keywords—it's about understanding the context of users' questions and crafting content that answers them succinctly. For brands, this means creating engaging, clear content and leveraging featured snippets that can easily be picked up by voice assistants. It’s an invitation to think outside the box and reach customers in a more natural way. What steps are you taking to optimize for voice search? Have any experiences or tips to share? https://lnkd.in/dtiU8FRC

SEO and guest post industry is focusing on E-A-T (Expertise, Authoritativeness, and Trustworthiness) to enhance website credibility. Thought leaders emphasize high-quality, relevant content, and securing backlinks from authoritative sites. AI-driven SEO tools are gaining traction for optimizing keyword research and content strategy. Guest posts are increasingly used to build brand authority, with a shift towards niche-specific sites to ensure targeted traffic and engagement. Integrating social signals and user experience (UX) is also becoming crucial for improving search rankings and audience retention Through strategic SEO and guest posts, a small blog grew into an industry authority, driving massive traffic, building trust, and securing top search rankings, transforming it into a thriving business Focus on quality content, use targeted keywords, secure backlinks from reputable sites, guest post on niche-specific platforms, and prioritize E-A-T to boost credibility and search rankings

On-Page SEO: A Quick Guide 🚀 Keyword Optimization: 🎯 Strategically place relevant keywords in titles, meta descriptions, headers, and content. High-Quality Content: ✍️ Create informative, engaging content that satisfies user intent. Meta Tags: 🏷️ Craft compelling meta titles and descriptions to attract clicks. Image Optimization: 🖼️ Optimize images for search engines and faster loading times. URL Structure: 🔗 Use clean, keyword-rich URLs. Header Tags: headings Structure content with H1, H2, and H3 tags. Mobile-Friendliness: 📱 Ensure your website is optimized for mobile devices. Site Speed: ⚡️ Improve website loading speed for better user experience.

Interesting read. While very relevant, it's always going to be important to produce offline content/advertising and traditional branding. Impression value will always matter. QR codes on promo and print is a great way to drive traffic and share information. Think landing pages and new product links. #seo #ecommerce #print #merch #promotionalitems

Microsoft Offers Tips For Better Ad Copy With Prompt Engineering via @sejournal, @kristileilani Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy. The post Microsoft Offers Tips For Better Ad Copy With Prompt Engineering appeared first on Search Engine Journal. https://lnkd.in/dD3uPNjn #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

Summary of Key SEO Levers: Technical SEO: Speed, mobile optimization, security, structured data. On-Page SEO: Content quality, keyword optimization, internal linking, UX. Off-Page SEO: Backlinks, social signals, brand mentions. Local SEO: Google Business Profile, local citations, reviews. Content Marketing: Distribution, repurposing. User Engagement: CTR, dwell time.

"Why On-Page SEO is Crucial for Your Blog Website" Improves Search Engine Rankings On-page SEO optimizes your content and structure to rank higher on Google and other search engines, increasing visibility. Enhances User Experience (UX) Properly formatted content, fast-loading pages, and mobile-friendly design make your website user-friendly, retaining visitors. Drives Organic Traffic By targeting the right keywords and optimizing meta tags, you attract more visitors without paid ads. Boosts Content Relevance On-page SEO aligns your content with search intent, making it more relevant to what users are looking for. Increases Engagement and Conversions Optimized headlines, visuals, and CTAs encourage users to stay longer and take desired actions on your site. Supports Long-Term Growth Unlike ads, SEO builds a foundation for sustained traffic and growth over time. Strengthens Internal Linking Structure On-page SEO encourages linking between your pages, improving navigation and spreading link equity. Facilitates Crawling and Indexing Clear structure and optimized elements help search engines understand and index your content faster

How to start an SEO program from scratch in the AI age - Search Engine Land: Technical SEO, content, UX, links – they're all very much under the same umbrella now and that umbrella is growth marketing. It's the entire ...