Frank Luby’s Post

The biggest misconception about sustainability is that it matters to only a small subset of consumers who are willing to pay a premium.   Thank you, The MIT Press & MIT Sloan Management Review, for the opportunity to share our insights in the recent webinar: Tapping into the Hidden Consumer Demand for Sustainability. It was an absolute pleasure!   Catch the webinar below, and feel free to share your thoughts—I would love to hear your perspective! #Growth #Sustainability #Strategy #SimonKucher #Webinar

You're not alone if you've ever felt guilty about buying something that wasn't eco-friendly. The truth is, sustainability isn't just for tree-huggers willing to pay extra. If you're curious about how businesses can make a real impact without sacrificing profits, keep reading. Sustainability isn't a niche market—it's a massive opportunity that most companies are missing. The problem? Many businesses don't understand what truly drives consumer choices. By breaking down artificial barriers, companies can tap into the growing demand for sustainable products. Want to know how successful businesses are winning over eco-conscious consumers? This webinar will reveal six proven strategies and show you how to apply them. You'll discover why most corporate sustainability efforts fall flat and what consumers really expect from companies. Ready to learn how sustainability can boost your bottom line while making a positive impact? #SustainableBusiness #ConsumerDemand #EcoFriendlyStrategies #JamieBykovBrett #Cerebration

𝐈𝐒 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐒𝐓𝐈𝐋𝐋 𝐈𝐍 𝐓𝐇𝐄 𝐃𝐀𝐑𝐊 𝐀𝐁𝐎𝐔𝐓 𝐒𝐔𝐒𝐓𝐀𝐈𝐍𝐀𝐁𝐈𝐋𝐈𝐓𝐘? 🌱 70% of companies are unaware of their customers' growing demand for sustainable products and practices. 𝐓𝐡𝐢𝐬 𝐠𝐨𝐭 𝐦𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠: • Are we truly listening to our customers? • How can we better align our business with sustainability goals? • What opportunities are we missing by not embracing eco-friendly practices? As a business leader, I believe it's crucial to stay ahead of consumer trends. Sustainability isn't just a buzzword—it's becoming a key factor in purchasing decisions. What are your thoughts on this? Have you noticed a shift in customer preferences towards sustainability in your industry? Let's discuss in the comments. Your insights could help us all make more informed business decisions. 💡 #SustainableBusiness #ConsumerTrends #GreenInnovation

Only 24% of businesses see sustainability as a competitive advantage. Well, 76% are missing opportunities. If saving the planet isn't motivation enough… Maybe these business benefits will convince you: 🗣️ Increased brand identity/awareness 💸 Cost savings and efficiency 📊 Access to new markets 📋 Regulatory compliance  🌟 Positive perception  💍 Increased loyalty Prioritising sustainability allows brands to create meaningful connections with consumers, drive innovation, and establish themselves as industry frontrunners. If you aren’t seeing the advantages now… Have you considered the impact on your business in years to come?

Turn your sustainability challenges into growth. Discover how to drive sustainable growth and join our “Profit & Sustainability” roundtable for deeper insights: skp.link/8vqy Sustainability as growth driver – How to realize? Companies often struggle to transition to more eco-friendly products as they fail to attract consumer interest or willingness to pay. This article explains how to unlock sustainable market expansion and achieve efficient green growth.    The article touches upon:  👉 The Demand Revolution: Embracing #sustainability as driver of growth  👉 Consumer Archetypes: Segmenting your customer base to identify your #greenconsumer  👉 A Tailored strategy: Achieving #greengrowth by selecting the right strategic plays Read the full article now: skp.link/7334 Inspired by the article’s insights? Our breakfast serie is a must-attend for executives looking to propel their company towards green growth and long-term profitability in the sustainable market.    📅 Date: November 27, 2024  ⏰ Time: 8:00 – 10:30 a.m. CET  Sign up now: skp.link/8vqy 

✨ We continue our Selling with Impact series - in partnership with MovingWorlds - with our second chapter: Identifying and knowing your clients. In it, we will dive into: #1 Defining and mapping your customers 👀 This chapter will guide you through a set of mapping exercises to identify your clients. You might think that your solution is useful to everyone, but this is a typical mistake! It is more effective to have a small detailed market, that you know how to analyse and create empathy with. Read further to learn about Empathy Mapping, and what you need to know about your potential clients to create an effective proposal! #2 Do You Speak Corporate? Understanding Corporate Sustainability Practices 🌱 A deep dive into the way corporate clients prioritise their decisions, and how you can ensure that your proposal fits their needs: we will talk about solving their specific business problem, whether this is a sustainability requirement, a certification, or a support to achieve a target. To make sure that you understand their sustainability problems, we will guide you through some key concepts, from carbon impact calculations to diversity and inclusion.  📢 We’re also excited to invite you to our next event on July 31st at pm GMT, where will have a discussion with Jeff Halvorson, Sustainability Director at Pepsico. We will cover opportunities for social enterprises in corporate supply chains and what social enterprises should know when approaching corporations for sales opportunities. Want to get access to this chapter? Register here: https://bit.ly/4bWmeLA Interested in the event? Register here: https://shorturl.at/rmJoj

Join fellow business leaders for a breakfast roundtable on driving positive change and profit through sustainability: skp.link/o0rr This two-hour morning session will be hosted by Nicolai Broby Eckert, Partner and author of our new book published by MIT called "The Demand Revolution" and our partner Arjen Brasz. You can find book details here: skp.link/v56c Nicolai will share strategic approaches that allow you to embrace this paradigm shift, balancing the pursuit of #profitability with the commitment to #sustainability. Through case studies, expert insights, and collaborative discussions, you'll leave with actionable strategies to drive both profit and positive change. 🌲 📅 Event Highlights: 🔹 Redefining Sustainability: Discover how shifting #consumerexpectations are reshaping sustainability and what it means for your business. 🔹 Monetization Challenges: Learn why many sustainability strategies struggle and how to overcome these barriers. 🔹 Proven Frameworks: Gain actionable insights and frameworks that drive both business success and a meaningful impact on society. Seats are limited and only available for #executives. If you’re interested in attending, kindly reach out to secure your spot: skp.link/o0rr We look forward to welcoming you to this important discussion on the future of business and sustainability!

Join fellow business leaders for a breakfast roundtable on driving positive change and profit through sustainability: skp.link/o0rr   This two-hour morning session will be hosted by Nicolai Broby Eckert, Partner and author of our new book published by MIT called "The Demand Revolution" and our partner Arjen Brasz. You can find book details here: skp.link/v56c   Nicolai will share strategic approaches that allow you to embrace this paradigm shift, balancing the pursuit of #profitability with the commitment to #sustainability. Through case studies, expert insights, and collaborative discussions, you'll leave with actionable strategies to drive both profit and positive change. 🌲     📅 Event Highlights:   🔹 Redefining Sustainability: Discover how shifting #consumerexpectations are reshaping sustainability and what it means for your business.     🔹 Monetization Challenges: Learn why many sustainability strategies struggle and how to overcome these barriers.     🔹 Proven Frameworks: Gain actionable insights and frameworks that drive both business success and a meaningful impact on society.    Seats are limited and only available for #executives. If you’re interested in attending, kindly reach out to secure your spot: skp.link/o0rr   We look forward to welcoming you to this important discussion on the future of business and sustainability! 

Join fellow business leaders for a breakfast roundtable on driving positive change and profit through sustainability: skp.link/o0rr This two-hour morning session will be hosted by Nicolai Broby Eckert, Partner and author of our new book published by MIT called "The Demand Revolution" and myself. You can find book details here: skp.link/v56c Nicolai will share strategic approaches that allow you to embrace this paradigm shift, balancing the pursuit of #profitability with the commitment to #sustainability. Through case studies, expert insights, and collaborative discussions, you'll leave with actionable strategies to drive both profit and positive change. 🌲 📅 Event Highlights: 🔹 Redefining Sustainability: Discover how shifting #consumerexpectations are reshaping sustainability and what it means for your business. 🔹 Monetization Challenges: Learn why many sustainability strategies struggle and how to overcome these barriers. 🔹 Proven Frameworks: Gain actionable insights and frameworks that drive both business success and a meaningful impact on society. Seats are limited and only available for #executives. If you’re interested in attending, kindly reach out to secure your spot: skp.link/o0rr We look forward to welcoming you to this important discussion on the future of business and sustainability!

Turn your sustainability challenges into growth. Discover how to drive sustainable growth and join our “Profit & Sustainability” roundtable for deeper insights: skp.link/8vqy   Sustainability as growth driver – How to realize?   Companies often struggle to transition to more eco-friendly products as they fail to attract consumer interest or willingness to pay. This article explains how to unlock sustainable market expansion and achieve efficient green growth.    The article touches upon:  👉 The Demand Revolution: Embracing #sustainability as driver of growth  👉 Consumer Archetypes: Segmenting your customer base to identify your #greenconsumer  👉 A Tailored strategy: Achieving #greengrowth by selecting the right strategic plays   Read the full article now: skp.link/7334 Inspired by the article’s insights? Our breakfast roundtable is a must-attend for executives looking to propel their company towards green growth and long-term profitability in the sustainable market.    📅 Date: November 27, 2024  ⏰ Time: 8:00 – 10:30 a.m. CET  Sign up now: skp.link/8vqy