Frank Kaleck’s Post

While this article from C&D is 2 years old, most of the details are still true, and the OEM world has not moved much further since. Witness VW/Rivian/CARIAD as an example, or recent layoffs in Software at GM. AutoMobility Advisors #softwaredefinedvehicle #sdv #harderthanitlooks

True to the luxury automaker's motto, "There are no limits," when it comes to providing experience excellence, McLaren has no finish line. The company saw a move to the cloud as a way to bring greater agility to its business-critical systems and make it possible to leverage the value of its data for a unified view between design, manufacturing, and the post-sales experience. You need cutting-edge technology to deliver unique customized experiences while controlling cloud spend and maximizing the value of your resources. #McLarenCloud #DataDrivenInsights

What's the state-of-the-art in digital cockpit? How far or close are various OEMs in achieving the state of the art? All such queries answered in the 616-Digital Cockpit and infotainment guide

🚗 The shift to software-defined vehicles (#SDVs) is huge! Automakers need to be bold, break some rules, and team up with top tech partners like Microsoft and OpenAI. #SDVs bring benefits like upgradability and increased reliability, transforming the car ownership experience. The development cycles go down from 3-4 years down to 1-1,5!! ⚠ BMW Group seem to be managing the transition better than others Read more at 🚘💡 #AutoInnovation #SDVs #TechPartners

After Honda, Volvo, Renault-Nissan, GM, and Ford – Hyundai Motors joins the fray with Google for the digital cockpit software development! This is going to accelerate Hyundai's SDV strategy going forward. This shift to the Android OS will begin in 2026 onwards, with sister brands Kia and Genesis also set to benefit from this partnership. As automakers race toward SDVs, Hyundai's latest collaboration shows Google’s growing dominance in redefining the in-car experience. Google is also collaborating with technology leaders like Qualcomm, leveraging Snapdragon Digital Chassis and its in-vehicle technologies to develop generative AI-enabled digital cockpits and standardized SDV frameworks. While Google solidifies its foothold in automotive OS, players like Amazon are collaborating with BMW to accelerate their SDV strategy. The question remains: can competitors catch up to Google’s accelerating lead in the SDV space? #SoftwareDefinedVehicles #AutomotiveInnovation #DigitalCockpit #AndroidAutomotiveOS #Google #Hyundai #Kia #Genesis #Qualcomm #Snapdragon #SDV #TechTrends #AutoTech #Amazon #BMW #FutureMobility

🍏🚫 Mercedes-Benz AG joins GM in refusing CarPlay aboard its cars 😓 Criticized for its choice of ditching CarPlay, and even more after multiple software bugs in its in-house Ultifi system, GM is gonna feel less of a loner after being rallied by a significant ally: Mercedes-Benz. 🧠 More precisely, it's the 2nd-gen CarPlay (expected this year) that you won't see in Mercedes' cars, as Ola Kaellenius, CEO, details to The Verge : "Our so-called Mercedes-Benz operating system is really the central nervous system in the brain of the whole car, of which the infotainment is one of four domains. [...] If you want that to be perfect, integrated, and seamless, you don’t want to jump between different worlds — “Oh, I’m now in the infotainment. Well, let’s jump back to Mercedes,” and so on and so forth." 😬 Meanwhile, Bloomberg enlighten us on what motivated General Motors to turn down Apple. In a nutshell: arrogance and selfishness. Phil Abram, ex-Chief Infotainment Officer at GM : "Some people care about ‘win-win.’ Apple just cares about ‘win.’ If you win, too, cool. If you don’t win, cool. It’s not even malicious. They just don’t care." 🎁 Okay some reading and listening for your week-end then! The Verge ITW of Ola Kallenius: https://lnkd.in/eqAA2rWu "Will GM Regret Kicking Apple CarPlay off the Dashboard?" by Bloomberg: https://lnkd.in/eAwf_Che #carplay #ev #infotainment

BMW VISION Neue Klasse X: New Perspective https://lnkd.in/ddvmqXmT

Review of BMW's iX3 - a mid sized electric SUV that is surprisingly very efficient, has lots of great features, one of which makes this car a perfect choice for some. Find out what it is, in this review. https://lnkd.in/geY_rnrm

Not long ago, you were given a riddle. Did you find out what it meant? That’s right, the number 10! This week, gear up for part 2! Just like last week we have prepared Four pictures that have one thing in common. Can you guess what word can be used to describe the image? 🤔 Post your tips in the comments! The solution will follow next week. 🔎 Hint 1: The word you are looking for has eight letters. 🔎 Hint 2: The word you are looking for is formed from the following letters: I C D T R U B E Y A J H Volkswagen Infotainment: better connected. #volkswageninfotainment #vwif #volkswagen #softwaredevelopment #betterconnected #letsconnect #connectedcar

Speed. Power. Presence. But how do you advertise a feeling? That was my challenge in this BMW spec work. Instead of listing features, I focused on that millisecond when a BMW blurs past - the moment that sells itself. Swipe to see how one motion-blurred frame tells the entire BMW story ➡️ #CreativeDirection #AutomotiveAdvertising #PortfolioWork BMW Group Italia BMW TechWorks India BMW Group