This past week, we proudly opened the doors to FRÈRE’s first flagship store at 138 Wooster Street in SoHo—a milestone that marks the beginning of an exciting new chapter. When Davidson Petit-Frère and I embarked on this journey, we envisioned a brand that not only resonates with the cultural pulse of today but also upholds the timeless craftsmanship that defines true luxury. This store stands as a testament to that vision and the unwavering dedication of our incredible team. It’s more than a retail space; it’s the physical embodiment of what FRÈRE represents—a celebration of individuality, sophistication, and the new power in menswear. A heartfelt thank you to Michael Fernbacher our nimble and immensely talented architect; Robert Nelsen, our steadfast lead investor; and the entire team of seasoned luxury professionals at FRÈRE who have honored Davidson and me by traveling this journey together. I couldn’t be more proud and invite you to visit us in SoHo to experience FRÈRE firsthand. Together, we’re shaping a new era in luxury menswear. #LuxuryMenswear #FRÈRE #SoHoStyle
We’re excited to share that FRÈRE’s first flagship store is now open in the heart of SoHo, NYC. Located at 138 Wooster Street, the space embodies our commitment to luxury, craftsmanship, and modern style. Explore our full collection of ready-to-wear suiting, knitwear, outerwear, and more, alongside our signature made-to-measure service. We look forward to welcoming you to the world of FRÈRE and a fresh new chapter in luxury menswear. #LuxuryMenswear #FRÈRE #SoHo
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¡Felicidades, Francois! What a faboulos project
Congrats Francois, I am looking to visiting your 1st boutique.
Félicitations Francois ! Bonne chance dans cette nouvelle aventure entrepreneuriale du Luxe!
OMG -- you're back in fashion!!!! So thrilled. Emailing you ... ;) So many fun updates!!!
Congrats Francois!🙋🏻♂️🙏🏻
Congratulations to you and your team, Francois! Incredible to see this come to life. Beautiful brand and store. Can't wait to visit and watch FRÈRE's success!
Congrats Francois! Lovely achievement and I look forward to seeing the new Boutique!
Congrats Francois Kress and FRÈRE team! Cannot wait to come visit!
Congrats Francois! The store looks great!
Well done. J’habitais 108 Wooster street il ya 30 ans… presque voisin!