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Maximize Your Advertising Reach with #OutOfHome! Did you know that integrating Out of Home media can significantly enhance your existing advertising campaigns? Our recent blog explores how #OOH not only complements but amplifies your digital and TV strategies. Discover: ➡️ Synergistic Effects: How OOH works in tandem with other media to heighten campaign visibility. ➡️ Cost Savings: Strategic insights into budget allocation for optimal impact. Don’t miss out on optimizing your media mix for better results. Learn more about the strategic benefits of OOH. 🔗 https://okt.to/ifB7Aw #MediaStrategy #AdvertisingInRealLife

It is fair for advertising buyers to demand accurate metrics from their suppliers with which they can determine ROI from their advertising buys. Our team here at Pattison Media developed VALIDATE precisely for this reason. We know that campaigns on our radio stations bring new customers through advertiser doors and to advertiser websites. VALIDATE delivers the metrics: how many listeners heard your commercials and then visited your website. It's like Google Analytics, but for radio. As an industry, radio can benefit tremendously from working together to grow our business. One way to do this is to adopt the use of VALIDATE at all radio stations. The Out-Of-Home (OOH) industry learned and took action based on the same premise of working together to grow their business. And they, along with their advertisers, are reaping the rewards of this now. We (radio) need to work together to grow our business. What Radio can learn from Out-of-Home (OOH) advertising’s resurgence. https://lnkd.in/gXdQHjXa via @BroadcastDialog

Vistar Media acquires ADstruc, adding traditional OOH planning and buying software to complete full suite for buyers. ADstruc will be available as a software tool to scale traditional OOH planning and buying seamlessly alongside digital and programmatic. #Programmatic #digitaloutofhme #outdooradvertising #OOHmedia #demandsideplatform #adtechtoday

Programmatic is not the same for all publishers. This is especially true in a legacy media channel like OOH. The rise of programmatic is both a boon to OOH, and a challenge to how the sector has operated historically. As such, the degree to which DOOH companies embrace programmatic varies across media owners. This is reflected in how much inventory is made available to exchanges, and whether or not a media owner exclusively transacts through Programmatic Guaranteed or Private Marketplace Deals. For some DOOH companies, largely those that operate digital place-based networks, programmatic is at the heart of their businesses. Programmatic is, and should be, a significant share of their total revenue. For the largest OOH media owners, programmatic is a fraction of their overall digital business lines. And, until the programmatic tide truly shifts to more than 50% of all DOOH transactions, it will likely stay that way by design. It's for all of these reasons that analyzing the benefits and growth impact of programmatic to the OOH market, solely through the lens of the largest OOH media owners' quarterly sales figures, is a flawed premise. It's more important to weigh the impact of programmatic on the OOH market across all of the constituencies in our sector. That includes media owners, technology providers, agencies, advertisers, and everything in between.

If approximately 4% of an Advertisers spend is shifted from online to OOH, it will double the whole OOH industry. This is the biggest opportunity for the OOH industry and we are well placed to make it happen. The question is can we successfully work together to ensure we give Advertisers confidence that their media spend should be shifted to OOH? Read Nick Parker's recent opinion piece for the The Media Leader on what and how we need to do to make this a reality. Jeremy Y. Jordan Scott Alexander Fleming Nick Wong

Media Owners: Is programmatic leaving you with empty screens and missed revenue? The hype around programmatic DOOH is real, but as a media owner, you might be wondering what it means for your bottom line. 🤔 In our latest blog post, we break down the challenges and reveal how to make programmatic a true revenue driver for your business. Key takeaways: Why fragmented adoption creates risk for media owners The dangers of fixed inventory allocation in a dynamic programmatic market How a multi-SSP strategy with intelligent optimisation unlocks hidden revenue 👉 Read the full blog and learn how to future-proof your OOH business: https://lnkd.in/e-J_FXMb

🔌⚡What part does static out-of-home play in a digital-focused world? Our Product Marketing Manager, Catherine Lee explores this subject in this article for Sign Media Canada. Turns out #StaticOOH isn't going anywhere anytime soon. Read the article to see what gives this medium its staying power. 👇

In an article for AdNews Australia, Ben Baker, APAC Managing Director at Vistar, discusses how out-of-home (OOH) is revolutionising traditional advertising in Australia. With the media landscape evolving rapidly, OOH has shifted from a 'nice-to-have' to an essential element of modern marketing strategies. Discover how data-driven, programmatic campaigns are driving growth for brands and why marketers should rethink their budgets to tap into OOH’s full potential. Check out the article below! 👇

Thank you Jeff Gunderman for carrying the banner for programmatic DOOH, and making a number of worthwhile arguments why programmatic is a major growth driver for OOH. Ultimately, programmatic DOOH growth cannot be viewed purely through the lens of the largest OOH media owners. While these operators command a meaningful share of the programmatic DOOH market, it’s less than their percentage across traditional OOH buys. As such, programmatic growth needs to be weighed across all of the independent billboard operators and digital place-based networks that benefit from programmatic’s democratized access to campaign budgets. The simple truth is that for OOH to grow beyond its 2.5% share of US media investment programmatic has to be a major pillar of the industry’s future. As illustrated in Jeff’s response, programmatic is where the majority of digital budgets live. Programmatic offers a doorway to advertisers that have historically only viewed OOH one way. The same is true for its ability to bridge channel silos that exist within agencies. It’s an opportunity to capture more of the media investment pie, and be considered as a true digital channel.

This business model will overtake the mobility space