Francesca El Attrash-Ukaejiofo’s Post

As much as I admit that I don't know all the intricacies of sport broadcasting contracts, and which rights they will be able to hold onto long-term, I'm finding it hard to see how this would fail. Bringing the fan experience from almost any venue in the world, to your local city, while occupying a fractional footprint compared to another full-service sports venue, within a major urban environment seems like a win-win. Again, I don't know all the details, but from what I'm seeing, I'll predict that this will surpass the E-Sports craze in adoption and profitability with ease. https://lnkd.in/e3JnaRcm

Discover how we brought a whirlwind of excitement to #FanaticsSportsbook’s event, made possible by VaynerMedia, taking the concept of online sports betting into the physical world. 🏀💸 https://lnkd.in/dZv5HMUH #CashCube #FunnyMoney #MoneyMachine #CorporateEvents #ExperientialEvents #BrandActivation #SportsMarketing #FanActivation #FanExperience #EventMarketing

Sportainment is taking the world by storm, revolutionizing the way we engage with sports. This dynamic blend of sports and entertainment has expanded the traditional boundaries of sports broadcasting, introducing innovative ways to captivate and grow audiences. With options ranging from interactive fantasy leagues to immersive virtual reality experiences, consumers are spoilt for choice. Fusing entertainment elements into sports events has enhanced the appeal, drawing in fans who seek a full entertainment experience. This evolution is driven by the convergence of technology and media, making sports more accessible and engaging across various platforms. From live-streaming on social media to bespoke apps that provide enhanced viewing features, sportainment offers a tailored experience that meets the diverse preferences of today's digital audience. The possibilities for sportainment are limitless, promising to further blur the lines between sports, entertainment, and technology. This is a thrilling era for both sports enthusiasts and the entertainment industry. Are you ready for the future of sports entertainment? #PINCommunityAdvocate #DiscovereddotTV

This is the future of sports arenas. The Intuit Dome is one of the most (if not the most) technological and forward-thinking arenas globally. Here are a few interesting facts about it: • It cost $2B+ to build • The seats are heated, have USB ports & massage settings • Season tickets are $32/game • It features a 360-degree, double-sided scoreboard • The arena has 1,160+ toilets As impressive as this is, this is only the beginning of how technology will impact the in-person fan experience. With more institutional capital coming into sports, we'll start to bigger and more advanced build-outs over time. Sidenote: Steve Ballmer might be the coolest sports owner of all time next to Mark Cuban

PepsiCo and EA are leveling up their partnership, integrating Gatorade into EA Sports FC Mobile for the first time. This collaboration extends PepsiCo's existing presence in EA Sports FC, which began on console game platforms. Gatorade branding will now feature across in-game assets such as ad boards and virtual cooling equipment, alongside existing Pepsi product integrations. Adam Warner, PepsiCo’s VP of Global Sports and Entertainment Partnerships, emphasized that mobile is central to their strategy due to its accessibility and scale in emerging markets. This partnership capitalizes on sports' natural compatibility with the Gatorade brand, enhancing immersion without disrupting gameplay. EA has been strategically developing its ad-tech infrastructure, making it easier for brands to integrate seamlessly into games like EA Sports FC, where virtual stadium ads closely mimic real-world sports environments. Read more at What's Next is Everything 👇 https://lnkd.in/gH9jnmdy

🏟 If you need to understand the dynamics of the US media landscape, stadium naming is a good barometer. ⛳ With less surefire sources of credibility available to brands and media fragmentation making it harder to find signal effects - putting your name on a big stadium is an attractive option for many. As connected TV and VOD give more entry for smaller brands into TV and DOOH giving brands greater access to permanence outside of home - a long running, seemingly expensive presence is attractive for brands looking to prove or seem they're big time. This history of stadium naming shows where its been and where its going clearly. https://lnkd.in/gJgHfUCA #media #branding https://lnkd.in/gJgHfUCA

Another step towards putting X Games front and center on the pop culture map. Shaun Neff both represents and transcends action sports culture. This one has been in the works for a while, and comes off the back of 70% growth in digital and social streaming viewership in Aspen last month versus the previous year, and a 20% increase in social engagement. Linear also green. In the past 6 months, with a pivot to more content diversity, athlete-driven stories, culturally-relevant events, innovation, and scoring formats that reward creativity, style, and originality, X Games is up 108% and 132% in video views and engagement respectively. And we're just getting started. #contentstrategy #digitalanalytics #content

NBC Sports Next today announced a new technology partnership with Waukee, Iowa-based Sportsman Solutions, LC, a sports consultancy business for amateur leagues and organizations, as well as an owner/operator for a growing portfolio of multi-sport tournament facilities throughout the Midwest. We’re excited to provide our proven SportsEngine technology, which not only will create operational efficiencies but also help their client facilities connect with young athletes and their families like never before through video streaming. Learn more: https://lnkd.in/eMKPh9c4 #YouthSports #SportsManagement

Sports Unlocking the power of sport through technology How can we help? Bringing the power, emotion and excitement of sport to audiences both inside the stadium and worldwide is a constantly evolving challenge for broadcasters and stadiums alike. With rapid advances in imaging technology, displays, officiating technology and digital media, fans demand to get closer to the action than ever before. Backed by decades of development, we are experts in building powerful and reliable solutions for broadcasters, stadiums, rights holders and more. Delivering best-in-class officiating, broadcast, and digital solutions to the sports world, from the action on the ground to fans around the world. Hawk-Eye Innovations Hawk-Eye is recognised as a global leader in the live sports arena, pioneering changes across Broadcast Production, Officiating and Performance through cutting-edge technology. Hawk-Eye’s optical tracking, vision-processing, video review and creative graphic technologies make sport fairer, safer, more engaging and better informed. The world’s biggest sporting events trust Hawk-Eye to make the right call, when it matters most. Hawk-Eye Replay - Hawk-Eye’s flexible broadcast replay solution built for today’s live productions. Taking the best of Hawk-Eye’s award-winning golf production technology, ‘Every Shot Every Hole’, and combining it with our optical tracking capabilities and data platforms, Hawk-Eye has developed a broadcast replay system ideal for today’s remote, creative and distributed workflows. Pulselive Pulselive are responsible for creating, developing and managing digital platforms for some of the biggest names and events in global sports. Through a suite of products developed exclusively for sport and a highly experienced team, Pulselive deliver world-class digital solutions that engage millions of sports fans every day. Creating experiences sports fans can’t live without. Sports stadiums Large-screen displays have come to play an essential role in generating excitement throughout sports stadiums around the world. From presenting powerful scenes in real time, to relaying images to stadium monitors and supplying subscription content to TV and other media enterprises, our Live Production systems deliver solutions for every sports stadium. Live Production Bring the power, emotion and excitement of sport to the fans with Live Production systems that offer smooth and brilliant images in both 4K and HD resolutions and extremely stable broadcast feeds. Backed by years of development, we offer powerful and reliable solutions to broadcasters worldwide. esports From cameras to consoles, switchers to monitors, Sony has a wide range of products and solutions to help take your esports production to the next level and bring fans even more excitement. https://lnkd.in/dRQM4U-G For more details contact Ankit Agarwal at wa.me/+919230455197 or email ankit@infotechjunction.com

Football season is back, and the excitement is palpable! The changing landscape in both college and NFL football is setting the stage for a new era of sports ownership and fan experiences. Three key trends are emerging that business owners and executors should take note of: 1. Private equity's potential involvement in the league signals a transformative shift in sports ownership, promising enhanced customer experiences and overall industry evolution. 2. The rise of streaming platforms is reshaping the importance of digital rights and broadcasting, driving up values for teams and player contracts significantly. 3. The future of sports entertainment lies in creating immersive experiences beyond traditional stadiums. Miniature cities offering diverse activities like branded restaurants, concerts, and interactive engagements are set to redefine fan engagement. Exciting times lie ahead in the intersection of sports and business. If you find this concept intriguing, drop a comment to delve deeper into the evolving landscape of sports and entertainment!