FounderHub’s Post

Highperformr.ai Bags $3.5 Mn To Give An AI Boost To B2B Marketing 🔥🥳 Highperformr.AI, a marketing SaaS startup floated by former Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan, has raised $3.5 Mn (INR 29.2 Cr) in a seed funding round led by Venture Highway, with participation from The Neon Fund, Matrix Partners-anchored DeVC and other angel investors. Founded in July 2023, Highperformr.AI leverages generative AI and LLMs for a social media management platform that helps businesses maximise return on investment (ROI) from social media campaigns. 👉 Ex- Freshworks executives led Highperformr.AI bagged the fresh capital in a seed funding round led by Venture Highway and with participation of Neon, DeVC and other angel investors 👉 The startup’s first product, Highperformr for Teams, leverages generative AI and LLMs to help B2B businesses maximise their return on investment (ROI) on social media campaigns 👉 The fresh capital will be deployed to further the startup's research and development activity, build the platform's native AI capabilities, and expand its distribution network “The large TAM and the incumbents’ pre-GenAI era solutions leave a significant opportunity for Highperformr to innovate and disrupt the social CRM market,” said Priya Mohan, partner at Venture Highway. According to Inc42, the Indian GenAI space is projected to grow exponentially in the next few years, surpassing $17 Bn by 2030 from $1.1 Bn in 2023. A large trend in industries like fintech, enterprise tech, healthcare, among others, has been companies introducing GenAI mechanisms in smoothening and automating how they communicate with their end customers. Follow FounderHub for more... #startup #startupnews #news #ai #marketing #b2b #Genai #funding

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