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If your content team is growing, you might be experiencing the excitement of expanding your product or organization. However, with new contributors come challenges in maintaining a consistent brand voice across your content. Learn why creating a content style guide is crucial in transferring your writing knowledge to new team members efficiently. Brands with a distinct voice like Wendy’s and Buzzfeed excel because of their consistent tone and messaging, highlighting the significance of a unified brand voice. Source: Uscreen Creating a content style guide ensures your company's representation remains cohesive, reflecting your unique identity to customers. This document acts as a brand bible, encompassing writing guidelines, style rules, and voice and tone guidelines crucial for content creators to follow. Source: Uscreen Key elements to include in your guide: - Introduction to your company and brand story, emphasizing mission statement and brand messaging - Explanation of your audience personas to guide writers in effectively appealing to different segments - Identification of competitors to showcase your brand's distinct voice in the market - Standards like formatting guidelines, verbiage preferences, and tone specifications to maintain brand consistency - Instructions on writing for different mediums like web content versus print content to adapt voice accordingly - Remember, a content style guide evolves with time to reflect changes in brand voice with company growth. Developing a content style guide is a significant step towards ensuring all content reflects your brand identity consistently. Which aspect of a content style guide resonates most with your team, and how do you foresee this guide enhancing collaboration with colleagues and partners? Share your thoughts below! https://lnkd.in/eqMVC_Au

How to create a content style guide

How to create a content style guide

https://contentsnare.com

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