Football Business Journal’s Post

Rebranding Juventus Football Club 🦓 New Logo ▪ Stripes for the Play Jersey. ▪ Scudetto shape and the iconic J for Juventus. Fundamental Aspects ▪ Lifestyle Branding: Seeking to weave Juventus into the fabric of fans' diverse styles. ▪ Digital Presence: Providing content that resonates with an international audience. ▪ International Partnerships: Collaborations extend from merchandising arrangements to sponsorships that harmonize with the club's unique lifestyle brand essence. ▪ Sponsorships & Partnerships: Demonstrate Juventus' strategy in cultivating a varied and strong array of partnerships. Fan Engagement Juventus engages fans through diverse content like videos, articles, and podcasts, catering to various interests and employing digital innovation to maintain strong connections and attract new followers globally. Conclusion Juventus' rebranding is a standout in sports marketing, harmonizing tradition and innovation. This has spurred considerable market impact, attracting new sponsorships and partnerships while staying connected to its fanbase. Data: Juventus, Linkedin #linkedinsports #juventusfc #sportmanagement #business #football

ROLEX has never sponsored football! But why? Football is the most popular sport ever but the elites don’t enjoy it. Initially football was invented and played by the poor and ROLEX tends to avoid association with anything that doesn’t align with its image. ROLEX sponsors sports like Tennis, Golf and Formula 1. While other high end brands like Jacob & Co and Hublot do sponsor football, ROLEX still chooses to refrain from football because their target audience is the wealthy and not the masses. What do you think about this? #rolex #football #marketing

Football icons David Beckham and Thierry Henry star in a brand stunt with Lays chips⚽️ The ad was shot live at a match in Milan's San Siro stadium, surprising fans with a live "Chip Cam" moment, showcasing the shared joy of Lay's during football matches. 💡Lays | Slap Global #MarketingCreativity #SocialMediaTrends #CreativeCampaigns #ViralMarketing #InnovativeBranding #MarketingHumor #MarketingStrategy #lays #football #soccor #brandsurprise

Kick off the Euros with these winning marketing tips!⚽️ Check out how we've started implementing this Euros strategy with our current clients! #DigitalMarketing #SocialMediaMarketing #PaidAds #DigitalAgency #Norwich #Euros2024 #Football

⚽ Here are our progression predictions for the #UEFAEuro2024 starting next Friday! 👉 Watch this space for all the important #Forecasts throughout the coming weeks! We are the statisticians behind Danny Finkelstein's 'Fink Tank' column in The Times. #Football #Euro2024

Shirts are the investment to make

#Italy's most valuable #football #club #brands lose brand value but retain top tier rankings.    Juventus Football Club holds strong in 1st place. FC Internazionale Milano retains 2nd place and breaks into the Top 10 strongest football club brands. AC Milan takes third place and continues its impressive growth trajectory.   Brand Finance research highlights a decline in football interest among Italians, particularly in the 18-24 age group. To reverse this trend, Serie A must prioritise talent development, infrastructure investment, and embracing technology to boost fan engagement and drive matchday and commercial success. Football 50 2024 report: https://ow.ly/3a5h50SMbBT

Today I watch the CL match of #bayernmunich against #SLbenfica at #allianz-arena. I really like the speed, strategy, and tactical-technical moves. My friend and colleague Prof Mark Williams is with me, leading sport psychology in the world. We had a cooperation meeting in Munich today discussing sport psychology metrics based on tracking data. #football #fans #football_fans #footballfans #germanfootballfans #germanfans #bundesliga #bundesligafans

Very interesting visualisation. You can go even further and not just focus on PSG's poor attacking efficiency and Monaco's great ability to create danger with few chances, but you can even detect principles of pattern of play, for example, ideas of attacking the final third of each team. 

These football legends have transcended the sport to become global icons and powerful brands. 🌐⚽️ From dazzling on the pitch to dominating the business world, their influence is unparalleled! Let’s dive into the magic they create both on and off the field. 💥🔥 Follow for more insights on the stars who shine beyond the stadium! ✨📈 #FootballBrands #GlobalIcons #InstaReel #FootballLegends #BeyondThePitch