Food Biz Wiz’s Post

We’re doing something we’ve NEVER done before ⬇️ As you know, we never, ever put Retail Ready® on sale BUT that being said, Leap Day only happens once every 4 years and this is your chance to get a huuuuge deal on our program! The first 29 people to join Retail Ready on Leap Day (Feb 29th!) will receive… 💰A $250 rebate, to invest back in your business (NEVER BEFORE OFFERED!) 📝SOS Trade Show Survival Guide: Our easy-breezy plan to ensure you’re fully prepared for your next trade show ($149 value) 📋Close That Deal: Turn handshakes into purchase orders with our ultimate post-trade show playbook, ensuring you’re closing your leads from the event. Don’t let those business cards and warm conversations die - it’s time to turn them into new accounts and opening purchase orders! ($249 value) 🤑The Money Maker List: Our favorite Food & Beverage grants, pitch slams, and accelerators to apply for in 2024 ($199 value) 👩🏻💻“But What Should I Say?” cheatsheet: 12 months of buyer communication prompts, so you know exactly what that buyer is thinking, any month of the year, plus how to tailor your sales pitch to meet their seasonal needs. You’ll never wonder, “but what should I say?” when writing a pitch email again! ($199 value) Here’s the thing: if you’ve EVER considered joining us in Retail Ready®, I want to give you the opportunity to save this reminder to your calendar, and ask me ANY questions you have before the 29th so you’re ready to snag one of our limited spots when the promo goes live. Feel free to send me a message and we can chat about how the next 90 days could set YOU up for the success in wholesale that you’ve been craving. P.S. Could you do me a favor and like and share this to post? It’s my goal to help as many values-aligned food brands as possible this year, and I need your help to do it. 🙏🏼 Here's that save-the-date! https://lnkd.in/gsPGyfnB

⏰ 1 Week Until eTail Connect Spring 2024 ⏰ Calling all omni-channel, digital, and eCommerce leaders! The countdown is on - just one week remains until the exclusive eTail Connect Spring 2024 event in St Albans 👏 This invitation-only forum is your chance to connect with pre-qualified retailers and hand-picked service providers. Here's what you can expect: 🔍 Dive deep into industry trends and challenges with senior-level peers from the UK's top retailers. 🎤 Gain valuable insights and best practices through interactive sessions and facilitated discussions. 📈 Explore innovative solutions from leading service providers tailored to your specific needs. 🤝 Forge meaningful connections with decision-makers who can help you achieve your goals. We can't wait to welcome you all! See you soon... 👀 P.S. Make sure to give WBR Insights - eCommerce a follow ahead of the event, as they will be on site reporting LIVE from Silverstone ✍️🏁 #eTailConnect #eCommerce #Retail #RetailEvent

🚀 Ready to Boost Your Sales? Join our exclusive Webinar Masterclass! 📌 Save the date: May 22, 2024! 📊 Learn expert tips and strategies to maximize your success for Prime Day 2024. 👩🏫 Don’t miss this opportunity to get your store ready for one of the year’s biggest shopping events! #WebinarMasterclass #PrimeDay2024 #SalesSuccess #SaveTheDate

The summer edition of #fancyfoodshow wrapped last week, and everyone is now back in the office thinking what to do next after a whirlwind of networking and selling. Here at CPG Distributor Guy we have a whole series of posts coming out about the best ways to follow up to turn those opportunities into new revenue channels. First let's talk how to frame the concept of running promotions for a show. Should You Run a Promotion? Trade shows offer unparalleled exposure for your brand, but deciding whether to run a promotion can make or break your success. Before diving into promotions, assess your goals, budget, and potential ROI. Promotions can be a powerful tool to drive sales, but they need to be managed carefully to avoid pitfalls. Assess the need for promotions. Ask yourself: Does this promotion drive sales, or does it merely cut into margins? Ensure the discount is attractive to both retailers and consumers. A well-thought-out promotion can indeed boost sales, but it needs to be managed correctly to avoid pitfalls. Read and Understand Your Agreements! (I will never stop shouting this) Your agreements are critical to knowing the costs associated with promotions and avoiding unexpected expenses. Failing to thoroughly read and understand your agreements can lead to significant financial strain. Companies that do not carefully review their agreements and accurately estimate the costs of discounts and fees often find themselves in financial trouble. Every year, businesses face bankruptcy because they did not account for the full impact of promotional costs. Don’t be caught off guard—ensure that you are fully aware of all terms and conditions, and do the necessary math to understand the potential impact on your bottom line. Do the Math! It's essential to calculate the potential costs of your promotion before launching it. This includes understanding any fees, discounts, and the overall impact on your margins. Companies that fail to do this often face severe financial consequences, sometimes leading to bankruptcy. By thoroughly understanding your agreement and doing the math, you can avoid these pitfalls and ensure your promotion is both effective and sustainable. Trade shows are a valuable opportunity, but only if approached with a clear strategy and thorough preparation. Assess the need for your promotion, read your agreements carefully, and always do the math to avoid unexpected costs. Our next post will be a series of 3 breaking down the different types of promotions you can run with someone like UNFI and KeHE Distributors and their retail partners.

Another Summer Market in Atlanta has closed. While traffic was noticeably down for the campus, we’re extremely proud of our sales teams for securing appointments before the show to capture the attention of the retailers attending. We matched our record number of appointments in ’23. This Herculean effort led to us achieving the majority of goals set for market. The number of orders was up but buyers were buying a little less than they did in ’23 so the average order size was down a little. This seems to be a trend in all the summer markets. And, as we continue to see every trade show, the buying started early and encapsulates the pre-show weekend day(s). There was a noticeable exit of retailers after Friday. I think there were a few factors contributing to attendance issues: 1. Moving show dates/latest Atlanta July market in 40 years. 2. Economic issues and some large retailers said they didn’t plan to attend this market. 3. The weekend was affected by many retailers having to navigate the incredibly messy airline situations (still ongoing as of this writing!) However, we rocked Sunday (pre-show) through Friday with the positivity and general enthusiasm of the attendees being infectious. This market was one of the happiest I’ve ever seen when sizing up the “mood” of the retailers here in Atlanta. They were here to buy, and they were happy! Who doesn’t love that? I personally think many people are “tuning out” much of the nonsense and craziness in our upside-down political world right now and simply embracing the “do the job at hand” mentality. And we know this mentality and positivity is what drives true American entrepreneurship. I digress. The outlook for late summer and fall looks strong for wholesale sales! And God-willing, retailers should have a great Christmas season. I’ve never seen an election-year Christmas that wasn’t solid. We firmly believe our team will capture the business on the road, knowing nearly 74% of our sales bookings each year come outside of the markets. We have the best salespeople in the business, and we’re excited about the months ahead! We’re planning to stay up for the year each month to achieve new records over our biggest year ever in ‘23. Oh, and we’ll make sure to have fun navigating the landscape of wholesale/retail for the next 5 months. Buckle up, it’s going to be a wild ride! Thanks again to our creative vendor partners, our hard-working showroom staff, our fearless road warriors, and of course our amazing retail customers who make it all possible. FEELING GRATEFUL AND BLESSED! We’ll see you on the road…

Looking to drive more traffic to your trade show booth? Sometimes the best strategy is the simplest. Discover how offering a cup of premium coffee can enhance on-site engagement and leave a lasting impression. ☕💡 Read our latest blog post to learn more! And don’t forget to check out @ExpertPickCoffee for the perfect brew to keep your visitors coming back for more! Blog link in the comments! #TradeShowTips #CoffeeStrategy #OnSiteEngagement

🚀 Excitement alert! I'm about to board the plane that will bring me to dazzling Las Vegas for the 2nd edition of #DELIVERAmerica! 600+ attendees will join us on Oct. 10+11 and I take immense pride in the outstanding work the DELIVER team has done to bring once again an event that puts the excellence of our matchmaking at the core of everything we do. The fantastic growth we've experienced in just two years shows overwhelmingly that people are craving quality interactions. We're disrupting the retail event game because we don't play a number's game. For us, quality is everything. So I can't wait to see those powerful 1-2-1 meetings unfold. 🌟 As we gear up, here are a few top tips to make the most out of these 2 days: 1️⃣ Set Your Event Goals: What do you truly want to achieve from this experience? Clarifying your objectives will make it easier to focus and work towards those goals! 2️⃣ Download the App: It might sound obvious, but the app is your secret weapon, with all the info you need right in your pocket 📲. From conference sessions to scheduled meetings, it’s the best way to stay in the know. 3️⃣ Prepare for Your 1-2-1 Meetings: Success is in the prep! 💡 Review your agenda and dive into research about the people you’ll meet. The more effort you put into understanding your potential partners, the more valuable the event will be. 4️⃣ Bookmark Key Sessions: Here are my personal top 3 sessions that I can’t wait to attend: >> I can't wait to see how Patricia Marseille, Director, Trade Management & Supply Chain at The Walt Disney Company uses AI to upskill supply chain teams. >> Angela Gray Samuelson, Senior Director of Strategy & Operations, eCommerce - Last Mile Delivery at Walmart, will take to our stage to discuss Retail/eCommerce - Delivery: How to use data to optimize customer experience. My inner data geek is ready! >> Store of the Future session, where experts from Saatva, Mejuri, and Under Armour will analyze future retail trends. Intrigued? So am I! 5️⃣ Celebrate the Trailblazers: Don’t forget to vote for the DELIVER Vendor Awards before 5pm on October 10 Let’s recognize those making waves in the supply chain world! 🌍🏅 6️⃣ Have Fun! 🎉 Our party at Drai’s is the perfect place to unwind after a full day, continue networking, and just enjoy the night. We’ve got a few surprises up our sleeves, but my lips are sealed... for now! 7️⃣ **Leave Space for the Unexpected**: Our agenda is packed with valuable interactions, but sometimes the best moments happen outside the plan. Take a moment to say hello to fellow attendees and let conversations unfold naturally. Plus, our new feature allows you to scan attendees and track valuable, unscheduled interactions in the app—making it easy to sort and follow up on the most valuable conversations. Can’t wait to see everyone in beautiful Las Vegas! 🌆 Let’s make this event a game-changer. See you on the other, sunnier side! 🎲

Please see the below .

Prepping for the Fancy Food Show? Gain tips to ensure a successful show from this expert webinar.

Get Retail Ready The Food and Drink TechHUB Business Support Service are hosting a FREE Online Workshop on Get Retail Ready which will take place at on Thursday 10th October 2024 from 10am-12pm The online workshop will support F&D business at the start of their journey and considering engaging with retail, wholesale and large customers. Delegates will benefit from insight into the practicalities of trading with larger customers and some of the tactics to set them up for maximum efficiency, profitability and success. Often, we focus on securing the sale with the customer but what comes next and how can we sustain these relationships for the long term? Larger operators are often reluctant to trade with small businesses, perceiving them as lacking infrastructure and resource to trade efficiently. This workshop will help navigate and simplify these early interactions, instilling confidence in both customer and supplier. This session is designed for SME’s who are considering trading with larger customers. Key takeaways will involve. How to manage and exceed customer expectation Ensure your business is easy to trade with Efficiencies in supply chain and dispatch to simplify trading An understanding of possible compliance requirements mandated by larger customers Practical tips for sustainably scaling up and meeting growing demand. To register