FMI- The Food Industry Association’s Post

#ICYMI: “[An] opportunity I see for the pet food industry is the continued personalization of pet foods,” said Husch Blackwell's Michael Annis. “More and more subscription pet food companies are focused on tailoring pet food offerings that are specific to the health and wellness of a specific pet.” Of course, that leads to industry concerns, including the increased scrutiny pet owners are giving their pet food labels. Read more via ✅ Petfood Industry: https://lnkd.in/gnP9hAZy #petfoodlabels #petfoodindustry #industryinsights

Statistic spotlight 💡Though some pet parents switched to lower-priced #petfood products from January 2023 to January 2024, data from Packaged Facts indicates pet owners are continuing to prioritize product quality over price. "It’s important to note that pet owners may want to save money, but they don’t want to sacrifice quality to do so," said Shannon Landry Brown of Packaged Facts. Learn more about these insights here: https://ow.ly/saZo50SSul2

Check out some of my insights on the modern pet parent and what's resonating across the market. 🐶 When it comes to pet nutrition, pet parents are increasingly split between personable, albeit less scientifically branded, pet parent start-ups and distant corporate teams. Between these poles, we see a gray area with celebrity partnerships and, for those more committed, celebrity owned pet brands.

Pet Care Products Are Overtaking Other Grocery Categories – What’s Driving The Growth? Inflation may be squeezing household budgets, but one market continues to defy the odds: pet care. According to NielsenIQ’s latest data, the pet care sector led all other grocery store categories in dollar-for-dollar growth in 2023. And that’s despite pet care prices rising more than nearly all other grocery store categories. Pet food manufacturers are building capacity as they strive to offer new and unique product choices. Find out at https://lnkd.in/gx7KkbCW what’s driving the pet care market’s remarkable growth. #petfood #petfoodproducts #petfoodmanufacturers #pettreats #pettreatmanufacurers #petcaremarket #petproducts

Statistic spotlight 💡Though some pet parents switched to lower-priced #petfood products from January 2023 to January 2024, data from Packaged Facts indicates pet owners are continuing to prioritize product quality over price. "It’s important to note that pet owners may want to save money, but they don’t want to sacrifice quality to do so," said Shannon Landry Brown of Packaged Facts. Learn more about these insights here: https://ow.ly/saZo50SSul2

In today's pet food market, scientific advancements and ingredient innovations abound, but pet owners often struggle to understand their value. Clear communication that simplifies complex terms allows pet parents to make informed decisions, fostering trust and boosting brand loyalty. As Michael Johnson. emphasizes, transparency is key to helping pet owners confidently choose what's best for their pets, ultimately enhancing their companions' health and well-being. #BSMPartners. #NothingIsImpossible

eCommerce pet food sales are projected to exceed $21 billion in 2024. With 40% of total pet food sales happening online, platforms like Amazon are driving convenience and shifting consumer habits away from traditional stores. 📦 What else should marketers focus on this holiday season? 🐱 Cats take the lead: Global cat ownership has officially surpassed dogs, opening new opportunities for feline-specific products. 🍗 Protein and clean ingredients: Consumers are prioritizing pet food with high-protein and clean ingredients. Transparency about sourcing and nutritional benefits is now a key factor in purchase decisions. 💻 eCommerce is critical: From tailored promotions to subscription models, the brands that thrive will be those embracing digital platforms and providing seamless online shopping experiences. Subscribe to our weekly newsletter for more insights: https://lnkd.in/ew9DrkB7 #PetCare #EcommerceGrowth #PetFoodTrends

It's a question that many brands struggle with. Are promotional dollars wisely spent on endcaps and store displays? Based on MRI-Simmons data and how shoppers shop the pet category, it appears they are. The pet food category is super competitive and crowded. Be sure to get in front of pet owners with high value promotions and eye-catching displays! Since pets can't talk, it is important that brands are top of mind for pet parents.

Subscription-based businesses rely on becoming *routine*, and there's some interesting science behind how they get there. For Bella & Duke, the pet food subscription specialists, that involved tapping into the emotions and interactions owners have with their beloved pets, and mirroring those in a user journey. We helped them do that, and long-term commitment from their customers shot right up: https://hubs.la/Q02GJQDR0