Flowers Communications Group’s Post

According to Nielsen: ● 84% of Latino consumers favor brands that play a positive role in their community. ● 63% of Latinos say they’re more likely to buy from brands that feature people like them in their advertising. Family and community play crucial roles for Latinos. So, for brands, it makes sense to cater to them by actively engaging with their surroundings and communicating in a way that feels relatable. But make no mistake: They will be able to sense a lack of authenticity from a mile away. So, favor long-lasting relations with Latino communities and avoid actions that feel disingenuous. #LatinoConsumers #CommunityEngagement #LatinoMarketing #AuthenticBranding #DiversityInMarketing #HispanicHeritage #RepresentationMatters

I love this paper written by Talk Shoppe super stars Mariana A. 🌟 and Tal Oren 🌟 about the preferred terminology when referring to Hispanics. I have always referred to myself as Hispanic (of course 2nd to Cuban-American 🇨🇺). According to this research, looks like I'm not alone. 😎 What do you prefer? Drop your preferred identity/terminology in the comments! 🤔 🙏 Download the paper to learn more! 👇 💡 #talkshoppe #hispanic #latino #latinx

"If forced to use just one label, Hispanic may be it." Although this Brazilian 🇧🇷 here feels more "Latin" than "Hispanic", one thing is true: context is everything! Talk Shoppe's white paper unpacks what these labels mean, and what marketers should be paying attention to when communicating with us. Click, expand, and download your version here! #hispanicmarketing #latinos #marketresearch #humanbehavior

The Latinos have arrived! Actually they were here long time ago, but anywaysss... Targeting Latino audiences in the U.S. is increasingly important. That is because they represent one of the fastest-growing and most influential demographic groups. Why should we target Latino audiences? Uno) Growing Population and Economic Power. U.S. Latino GDP reached $3.7 trillion in 2022. El dinero es poder. Dos) Cultural Influence. Latino culture is shaping trends in food, music, fashion, entertainment, and presently is influencing mainstream markets. ¿Habla español? Tres) Brand Loyalty. Latinos are known for their strong brand loyalty when they feel genuinely understood and represented. ¡Sí se puede! Allow me to assist you in selling your product or service to Latinos. I CAN SELL THEM ANYTHING. Want to know how? DM me now.

In recent years we’ve all seen the terms Hispanic, Latino, and Latinx used almost interchangeably in pop culture, the news, and marketing. But…who is getting it right? Is there even such a thing as getting it right? As a company founded by a Hispanic woman, with several Hispanic employees, and who regularly conducts research with Hispanics and Latinos in the United States and in Latin America, we feel compelled to have a clear point of view on the subject. That is why we are excited to present the world with our latest paper, which offers both consumer researchers and marketers new, tangible, and data-driven insights into Hispanic identity and terminology. Download the paper below and let us know what you think in the comments!

Only 45% of Latinos feel their values are represented by major brands. This month, we're highlighting the growing strength of Latino unity and pride over the past five years. At Social Revolt, we believe brands should forge deeper connections through authentic storytelling, envisioning a future where Latinos are equally represented and celebrated. #LatinoPride #HispanicStar #MulticulturalMarketing #HispanicMarketing

Let’s dive into Hispanic trends! The #HispanicCommunity is making a powerful impact across various industries. From increasing purchasing power to rising media representation, these trends showcase the growing influence and diversity of Hispanics. Swipe through to learn more in our carousel! 👉  #MarketingStrategy #AdaptMarketingConsulting #HispanicMarket #HispanicHeritageMonth

As the Hispanic community in the U.S. continues to grow, companies have recognized the need to adapt and connect with this audience. 💪 With our Hispanic Engagement Plan, we help you connect authentically, surpassing traditional strategies and resonating with the Hispanic audience. 🤩 Join the multicultural movement! 🙌 #hispaniccommunity #beboldwithus #hispanicmarketing #boldhispanicmarketingagency #hispanicmarket #latinoculture #latinocommunity #boldhispanicmarketing #multiculturalmarket #bemulticultural

📢 Join the Movement and #StopLATINOcoating!  Recognizing the cultural richness of the Hispanic market in the U.S. and incorporating it into every campaign intended to connect with this demographic is a MUST for the future of your brand. Superficial marketing strategies that merely feature Hispanic faces, Spanish language, and visual elements without genuine respect and comprehension of Latino culture are ineffective -this is Latino coating. The result of this pretending-to-care approach shows in the numbers. Presently, one in three Latinos feels misrepresented and misunderstood by advertising that seeks to engage with them.  ☀️See the opportunity to make a commitment to show true appreciation? In NeoSol, we have already paved the way for other brands and can lead yours too towards integrated campaigns that resound with Latino audiences. Let's demonstrate to the Hispanic market that they are a priority for your brand. Establish authentic connections today to become significant in a market that will not only expand in size but also in influence and purchasing power.  Value the Hispanic diversity has never been more relevant!  #neosol #StopLatinoCoating #hispanicmarket #diversityappreciation #latinoculture #uslatinos #integratedmarketing #ocmarketingagency #cpgbrands #cpg #marketingcampaign

Happy #NationalHispanicHeritageMonth! 🙌 The theme for 2024 is “Pioneers of Change: Shaping the Future Together.” Hispanic Americans have played a vital role in marketing and advertising as leaders, creators, representatives in campaigns, and much more. Hispanic marketing is a multibillion-dollar industry. As the Latino population in the United States continues to rise, the Hispanic marketing industry is poised for even larger gains, and even greater relevancy on the national stage.