Flowers Communications Group’s Post

We have changed our feathers, but we remain the same Gosling you’ve come to know and trust. As we celebrate our brand refresh, our founding director Tim Gosling reflects on: • The evolution of the marketing landscape • Creativity as a business tool • Gosling’s evolution   Read more: https://lnkd.in/e24m4Whc

What is #common between Sting (Energy drink) and Crompton? 'A propelled Marketing drive'. Saw the recent Sting (Energy drink) ad during #IPL, which made me recall Crompton's ad a few years ago on the same theme. ▶ Sting ad - "Maange koi Energy toh dena only Sting."  And not any other similar-looking drink that the retailer was trying to sell. Sting Ad: https://lnkd.in/gEUYRVPz ▶ Crompton ad - "Crompton hoga toh nazar aaega"  Consumer reads out every letter of CROMPTON to ensure it's a Crompton product. Crompton Ad:  https://lnkd.in/g8AtU-rz Crompton launched an extensive campaign mentioning that the entire brand name would be visible on every product if it's a Crompton product. Imagine the challenge this leads to. For one, you have to make the packaging appealing while ensuring your brand name is clearly visible. Being a market leader comes with its challenges. The foremost one is being copied, which results in consumers getting a subpar product in your brand's name. Follow up - 'A propelled Marketing drive!' #Sting #Crompton #Branding #Marketing #advertising #ad #media #communication #consumergoods #crompton #CromptonGreaves #CGCEL #Sting #StingAd #IPL2024 #CromptonAd #CromptonAdIPL #StingEnergy #FmegMarketing

Not “ordinary” at all…

🌟 Meet Our Team: Sergey Bort, Vice President of Marketing & Strategic Business Development at GP Transco 🌟 As the head of the Marketing team, Sergey is pivotal in developing and overseeing all our marketing activities, public relations, branding efforts, research initiatives, strategic partnerships, and much more. His sharp insight and executive-level decision-making keep us pushing forward and setting industry standards. But Sergey isn't just all about marketing. Here's a peek into what he loves and hates: Things Sergey Loves: Ribeye Steak - A true connoisseur of this rich, flavorful cut, it’s his go-to choice for a hearty meal. Cycling - Whether it's hitting the trails or a scenic road route, cycling is his way of staying active and clearing his mind. True Crime Documentaries - He’s hooked on unraveling mysteries and the intricacies of each case. Things Sergey Hates: Rude People - Nothing turns him off more than unnecessary rudeness. Being Cold - Sergey is definitely not a winter person; he thrives in warm environments. Goat Cheese - Despite being a food lover, goat cheese just isn’t for him. Sergey’s blend of passion for marketing and his unique personal tastes make him a cherished member of the GP Transco family. 🚚💼 #GPTeamSpotlight #MeetOurTeam #MarketingLeader #EmployeeSpotlight #GPFamily #TruckingLife #LifeAtGPTransco #MarketingExpert

Last week we were presented with a choice.... Hopefully, we took the right route. This week comes with a shift! May something have been said throughout this month to impact our lives in a positive way! 📈🧠✨ #transformation #champions #WisdomWednesday #growthmindset #mindsetmatters

Outdoors x People x Movement = Creativity 💥 So where has the creativity gone OTS? Let me explain 👇🏻 This week I’ve met a whole bunch of awesome people at Outdoor Trade Show (OTS) 🙏🏻 People clearly knowledgeable and passionate about: - Their brand and products - Their sustainablily commitments - Their outdoor niche - Their passion to get people outdoors But other than the odd flourish of product innovation, I’m not heading into the last day with a lasting memory of a brand that: Stood for something different ⚡️ Connected emotionally ❤️ Made me laugh 😂 Excited me 🤩 Prompted me to take a picture 📸 I get that this is a trade show that’s about selling to trade rather than consumers but… … how on earth can retailers get their shoppers excited about these brands or products, if the brands themselves choose to be so conservative? 🤷🏻♂️ A manifesto for next year: - Stories not just sales - Experiences not just expertise - Creativity not just commerce - Fun not just finance - Instagrammable not just innovations - Nomadic not just normal This is the great outdoors, let’s make it great. 🏔️🏔️ Agree? Disagree? Let me know below.👇🏻 Keen to know what Adam Renshaw Keith Marshall and Lena Haushofer #oia #ots24 #outdoors #outdoorindustry #ispo

Everyone needs to get to Wegmans level on branding. They announced Wegmans was coming to NC on Monday and not sure if that’s more relevant or sports gambling. May go with Wegmans. Ha. Point being, they won’t be open for probably 2 years and people already have their shopping lists ready and day they’ll pitch their tent outside to be the first customer. That’s customer loyalty. That’s treating your customer right. That’s ensuring repeat business. That’s getting people who’ve never been to Wegmans excited about something they know nothing about. Heard someone who is from Florida (where Publix is the go-to) say they were excited about going to Wegmans because it’s better than Publix. 😬 Be like Wegmans. #branding #customerloyalty

My love for challenger brands is eternal. While working on established brands has its merits. Challenger brands bring out the hero instinct in you to challenge established order and give hope to many more challengers. Plus either you have the Robin Hood instinct in you or no one can kindle it. Which is what separates the wolves from the sheep. Having started my journey from a small town and learning to survive in a cruel big city, I guess makes a lot of us natural challengers. As we had to fight for our bread, our rent, start our life from meagre means to comfortable living. Once a Robin Hood, Always a Robin Hood. There are many tricks in the bag that challenger brands with lesser might can do to challenge the giants. When we started working on Havells all our challenger instincts were ignited. Havells was a relatively small local name in the electrical goods market with strong giants like Philips, Siemens, Anchor, Legrand etc. as their competition. We built the brand on demonstrable product superiority challenging old giants and making Havells a household name and a leader in many categories in India. Havells went on to become an Indian multi-national with presence in over 70 countries. On top of that our strategy on media was a deviation from our competition which had big budgets so were always on in media. Our strategy was fewer bursts of high impact in IPL and ads that were funny and over the top to get high impact visibility and recall. You can call it ambush or guerrilla marketing. The campaigns won hearts and many awards, including an Effie award for business impact and effectiveness. Here is one of the famous one’s of the lot called Shock Laga, which is still one of India’s most remembered ads. Gratitude to Lintas our Alma Mater and the team that we were for this magic. There are four common strategies for challenger brands: 1.    Claiming superiority (Our strategy on Havells) 2.    Innovation 3.    Disruption 4.    Carving my space Do reach out to me on [email protected],  +91 9899774896 for unlocking growth for your business. #marketing #futureofmarketing #Asia #India #marketingautomation #branding #powerofbranding #consulting #marketingconsulting #brandconsulting #advertising #intertwined #intertwinedbrandsolutions #divyapratapmehta #cmo #cmonetwork #strategy #strategicmarketing #digitalmarketing #digitalinsights #performancemarketing #Ai #Martech https://lnkd.in/g9ymdZym

My love for challenger brands is eternal. While working on established brands has its merits. Challenger brands bring out the hero instinct in you to challenge established order and give hope to many more challengers. Plus either you have the Robin Hood instinct in you or no one can kindle it. Which is what separates the wolves from the sheep. Having started my journey from a small town and learning to survive in a cruel big city, I guess makes a lot of us natural challengers. As we had to fight for our bread, our rent, start our life from meagre means to comfortable living. Once a Robin Hood, Always a Robin Hood. There are many tricks in the bag that challenger brands with lesser might can do to challenge the giants. When we started working on Havells all our challenger instincts were ignited. Havells was a relatively small local name in the electrical goods market with strong giants like Philips, Siemens, Anchor, Legrand etc. as their competition. We built the brand on demonstrable product superiority challenging old giants and making Havells a household name and a leader in many categories in India. Havells went on to become an Indian multi-national with presence in over 70 countries. On top of that our strategy on media was a deviation from our competition which had big budgets so were always on in media. Our strategy was fewer bursts of high impact in IPL and ads that were funny and over the top to get high impact visibility and recall. You can call it ambush or guerrilla marketing. The campaigns won hearts and many awards, including an Effie award for business impact and effectiveness. Here is one of the famous one’s of the lot called Shock Laga, which is still one of India’s most remembered ads. Gratitude to Lintas our Alma Mater and the team that we were for this magic. There are four common strategies for challenger brands: 1.    Claiming superiority (Our strategy on Havells) 2.    Innovation 3.    Disruption 4.    Carving my space Do reach out to me on [email protected],  +91 9899774896 for unlocking growth for your business. #marketing #futureofmarketing #Asia #India #marketingautomation #branding #powerofbranding #consulting #marketingconsulting #brandconsulting #advertising #intertwined #intertwinedbrandsolutions #divyapratapmehta #cmo #cmonetwork #strategy #strategicmarketing #digitalmarketing #digitalinsights #performancemarketing #Ai #Martech https://lnkd.in/gKuajZBu

I love when the driest briefs inspire the most creative work. I love thinking of the McCann team on the receiving end of an ask for a railway safety PSA in Melbourne and what those initial conversations were like. It was an era of viral videos. Gangnam Style, Call Me Maybe, Feist and that Gotye song -- a culture primed to gather attention around just one thing, even for just one news cycle, if it was weird enough, sing-songy enough, absurd enough. The campaign video was posted to YouTube in November 2012 and within two weeks, it had generated at least 50MM of global media value in addition for a fraction of the cost of one TVC. Some critics said it trivializing serious injuries, others said it simply played into the hands of the social media craptrap. In short, it got talked about. A lot. The work won five Grand Prix awards, 18 Gold Lions, three Silver Lions, and two Bronze Lions. It picked up a ton of silverware and went on to inspire plushies, a media company -- in 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for 2.25MM from Metro. I’m adding this to the conversation because great creativity is timeless and borderless and it often comes from the most boring briefs. It transcends one awards season. It is #BetterThanCannes Join me Noelle Weaver Julia Makhalova-Chi in celebrating the brave, boundary-breaking work that has changed how we think about the world and has endured over time. What earworms or so-called viral videos stay lodged in your brain? Matthew Cannington Amanda Kleinberg Carl Sorvino and friends who were toiling away on Heinz and Axe with me at that time, I bet you've got #BetterThanCannes https://lnkd.in/eWyDsje6