Florian Wenzel’s Post

Looking for a Director of Product Marketing? Someone who really grows your product and drives revenue? Dont lie, we all know we need a candidate that really drives revenue!!! 🔹FlanStaff Passive Candidate - Director of Product Marketing 🔹 🔹 Proven Track Record in Demand Generation 🔹 Developed targeted marketing programs and created net-new content for email, webinars, and specialty mail at Major Software Company, generating over $6 million in pipeline from direct efforts in 2023. 🔹 Expertise in Marcom Management 🔹 Managed email and specialty mail campaigns, collaborating with program leaders and production teams to optimize strategy and achieve a 76% increase in Net Click Rate through continuous, data-driven improvements. 🔹 Strategic Leadership in Member Experience 🔹 As Vice President at a Federal Credit Union, she led cohesive marketing and sales strategies, achieving a 50% increase in quotes for top product campaigns and directing successful go-to-market campaigns for new branch openings. 🔹 Comprehensive Data Analysis and Reporting Skills 🔹 Demonstrated ability to perform deep data analysis, develop reports, and automate processes, saving over 80 hours of work per month and ensuring data-driven decision-making to enhance marketing effectiveness. 🔹 Multilingual and Diverse Marketing Experience 🔹 With 12 years of experience and fluency in multiple languages, successfully managed and executed acquisition and retention campaigns across various industries, including telecommunications and financial services, achieving significant goals and awards for service and sales #ProductMarketing #DemandGeneration #MarketingLeadership #GrowthMarketing #MarketingStrategy #DigitalMarketing #Marcom #DataDrivenMarketing #MarketingExcellence #RevenueGrowth #MarketingDirector #GoToMarket #CustomerExperience #B2BMarketing #MarketingJobs

👉 #ProductMarketing roles($140K – $170K/yr) at Notable 🔥 #marketingjobs #hiringmarketing #marketingcareers #marketingtalent #nowhiring #marketing #jobopenings #jobs #hiring #marketingopportunities #marketingroles #jobsearch #marketingprofessionals #pmm

Reposting this in hopes to get more visibility. I hear the job market is tough out there - but I’m finding, so is recruiting! I'm hopeful that someone will see this post and pass it around and there will be more people interested in this Product Marketing role. It appears that the Product Marketing role is a fairly new role within the marketing department. Oddly, there have been very few resumes submitted. Of course, there has to be a reason for that. Maybe people are not seeing the posting, which I'm hoping by reposting and encouraging to share will help get this in front of more people looking for a product marketing role. The reason I’m making this assumption of product marketing being a fairly new role within marketing is due to the resumes that are coming in. They either… >have nothing to do with marketing - ok, I get that people switch careers, but, add a cover letter to let the recruiter know and maybe a bit about why you want to step into a marketing career. >have a background in product development but no marketing - I can see the correlation, but this is not a product development role, nor is it a product management role. This is a product marketing role with a lot of writing, storytelling, positioning, messaging, market research, developing marketing campaigns.... >have zero product marketing experience - again, I think a digital campaign manager could make a good fit, but, it seems that those resumes are getting lost in the shuffle because there is nothing on the resume that matches the job description. A cover letter could also help with this switch from running paid ads to product marketing. With all of that said, I’m hoping another share of this role will create more interest and spread the word. I don’t think a cover letter is necessary in all situations, but if the resume doesn’t at least resemble the job description, I think it’s a good supporting document. I also understand there could be other variables as to why so few resumes have been submitted such as salary range (hoping this is in the range for the role!), location (would prefer the person to be in or near Denver, CO), or even industry (That is what it is! And it's pretty cool!). Let me know if I’m missing the boat on this. Looking forward to growing this amazing team!

Kristin Flandreau is looking for a Senior Product Marketing Manager! There is simply too much friction reading a resume right now, so the best way for you to land interviews is by direct message on LinkedIn BUT LET ME BE CRYSTAL CLEAR. You still have to mass apply, because when companies ask you if you have applied yet in the portal and you say no then you have to start from scratch. It’s a lot of work I know and it sucks, but you got to do it. In 2025 mark my words at the rate AI is moving you will all by interviewing with holograms. I am not joking at all. There will be AI recruiting software that will sort, sift, screen (oh yes interview you), and schedule the second round interview. This is why I am telling everybody to land this job as soon as possible and to start a brand (more on that later), but for now you need to deliver a more impactful message to pitch your resume. Well… Rich what the heck am I supposed to say? That’s a fair question and I got you covered right here. I have a list of 33 openers you can use in Skool. See you in Skool! https://lnkd.in/gtQjCfUH Don’t be late to Skool! https://lnkd.in/gtQjCfUH PS Please RESHARE this post for all your colleagues still looking for a job. #productmanagement #productmanagementcareers #productmanagementjobs #speedtolead

Stax is looking for a Product Marketing Manager. Are you noticing the pattern it’s the same types of companies that are hiring product managers over and over again that are looking for the same types of experience. This should be a clue as to where the market is headed and why you may or may not getting any traction on your product manager job hunt. You can see the data on my LinkedIn feed. The majority (not all) of these product manager roles are in the following niches: Digital Payments Healthcare or Health Tech E-commerce Data Privacy  Cybersecurity Growth AI Product Strategy and Roadmap Recently Funded Startup of First PM Hire (💰💰💰) Automotive Product Leader (ie Head or Director of Product Management) I have a resume template for each type of product manager role in Skool! https://lnkd.in/gtQjCfUH See you in Skool.  https://lnkd.in/gtQjCfUH Don’t be late to Skool.  https://lnkd.in/gtQjCfUH PS Are you curious how my team is able to get to these roles as fast as we do? You can find out the hack in Skool! https://lnkd.in/gtQjCfUH Don’t be late to Skool! https://lnkd.in/gtQjCfUH #productmanagement #productmanagementcareers #productmanagementjobs #speedtolead

In the end it’s all semantics. The product marketing manager job title is one thing, the written job description another, and the unwritten expectations still another. Hiring managers, decide what YOUR company needs and don’t just copy a job description from a renowned company or a competitor. Put your needs in your job description. ° Do you need someone who has created over 20 types of product content? Write it down. ° Do you need someone who has transitioned the marketing of a product from an on-premise to a SaaS solution? Write it down. (A few of you see where this is going.) ° Do you need someone with 29 years of experience in the identity/biometric industry? Write it down. Once you set your expectations (assuming they are realistic), the right product marketing manager candidates will find you. #productmarketing #productmarketingmanager #biometricproductmarketingexpert https://lnkd.in/g3QYjyZy

🎉 Some news...I'm excited to step into the VP of Marketing role at Awardco! 2024 has brought numerous company and industry-firsts, thanks to our dedicated Awardco teams and incredible customers. My first five months here have been amazing and I'm grateful for the momentum we’ve built. That said, we’re hiring for some exciting roles: - Sr. Product Marketing Managers - Email Marketing  - Web Developer (Webflow) Recently, I shared six guiding principles for our marketing team culture. Perhaps this gives you an idea on potential fit with us… 📈 Revenue-focused: We prioritize creating/capturing demand and facilitating sales 👤 Customer-centric: Exceptional marketing requires understanding our customers 💡 Earn the Insight: Invest time to develop intuition and judgment ✍ Command of the Message: Be the chief storyteller for our products 🏎 Set the Pace: We prioritize speed and quality (not one or the other) 🤝 Empower Each Other: Sales and Marketing success is a team sport If any of these roles sound like a fit, let’s set up a call! Other exciting developments include the Recognize Customer Summit held in Deer Valley this October. We continue to hit the road with more city tours, meetups, trade shows and the opening of international markets. You'll also notice more product releases like our recent A-pay and External Recognition launches... we can't stop building! Lastly, I want to share a bit on the “why now” of Awardco. We aren’t here to just compete in the Rewards and Recognition space. We aim to redefine the category (and others) on behalf of customers who aren’t satisfied with legacy solutions that 1) neglect employee interest 2) double down on business models that prevent product innovation and 3) provide incomplete value and ROI. We are taking our product to new heights as we power better engagement, productivity, talent retention and building of performant teams. So, what does that look like? That’s a story for a different day 😏

I could not agree with this analysis more. PMMs are basically mini CMOs. You must own the world of your particular product if at a larger company with multiple products, or if at a smaller company you are the Swiss army knife - but your top priority is to 1. know the customer better than anyone else and feed that information into all directions the job takes you. and 2. know the product to a depth where you can match the two together and translate for anyone - dev, customers, c-levels, product, strategy, what is needed and what the value is in their 'speak'. Best job ever but not an easy one.

Are you looking for a new senior product marketing role? 👇 Make sure you have an anecdote for these 6 things. I found this in PMM Hired’s vault. 🗝️ It’s from a Q&A with Senior Director at Zendesk, Teresa Haun. Here's Q. What do you look out for when interviewing product marketing candidates for senior positions? “When I’m interviewing candidates for more senior roles, it’s typically critical that the person has enough prior product marketing experience to be successful. To evaluate if they do, I look for candidates to walk through examples proving they can do these foundational things I think a great product marketer excels at: 1️⃣ Understand and empathize with a customer/buyer. 2️⃣ Create compelling messaging and positioning. 3️⃣ Understand, pitch, and demo a company’s product(s). 4️⃣ Develop and deliver strong, convincing presentations internally and externally. 5️⃣ Research industries or markets and find the open opportunity for a company to pursue, plus recommend value props to differentiate. 6️⃣ Drive and lead GTM workstreams and align stakeholders and influence them to action. ____ Found this useful? I share new marketing + product marketing content every day. 👍

Attention #jobseekers #hotjob ALERT  Are you #opentowork? Were you part of a recent #layoff, part of a #reductioninworkforce, #laidoff? Check out this new #jobposting with LaunchDarkly! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 90 of my clients have accepted offers in 2024, 106 accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories: “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!” Benefits of hiring a Professional Resume Writer https://lnkd.in/gWpHBdBR   #careercoach #resumewriter #ono #nowhiring #gethired