Florian Lambrecht’s Post

If you’ve been following music news in the past year, there’s a likely chance you’ve seen the words “hip-hop” and “decline” sharing the same headline. Throughout 2023, the fall of the music industry’s genre-giant became a widely discussed and hotly debated topic. According to Chartmetric's Year In Music 2023 report, hip-hop/rap artists were the biggest presence in music in 2023 in terms of release volume. A similar pattern followed for tracks, whose most dominant genre was hip-hop/rap—both all-time and in 2023 alone. But while a genre’s presence (or lack thereof) on the top charts isn’t always an exact reflection of its overall health, there’s no denying that hip-hop’s been on a significant decline on the charts since 2018. At the beginning of 2023, there was an all-time low in hip hop's monthly market share on the USA Spotify Top 50 Chart. However, just one year later, an obvious resurgence has emerged, bringing hip hop's current average market share for 2024 to 34%. Read our full insights on the decline of hip-hop at: https://lnkd.in/e9NHmpsS And stay tuned for part 2 of our series with Shoobs, coming next Friday (5/31) #musicindustry #musictech #musicbusiness #musicnews #hiphop #rap

Here’s a deep dive into the happenings that are currently defining the pop music landscape. https://lnkd.in/gEhjpyvv

The music industry has evolved significantly since the challenges of the past. From innovative radio promotions to artist-controlled distribution, the industry is adapting to new technologies and customer preferences. Major labels are restructuring to focus on services, while indie labels are developing strong artist identities. Direct-to-customer models are gaining popularity, offering unique experiences for fans. Overall, the industry is moving towards a healthier, artist-driven, and customer-focused future.

🎵 Fred on the Beat: Your Go-To Music Producer 🎵 Are you an artist looking for high-quality beats to elevate your music? Look no further! Fred on the Beat is here to provide you with top-notch instrumentals that will take your tracks to the next level. Why Choose Fred on the Beat? Affordable Beat Leasing: Fred understands that not every artist has a massive budget. That’s why he offers beat leasing options starting at just $40! You can access professional beats without breaking the bank. Exclusives Available: Want that unique sound? Fred also provides exclusive beat options. When you choose an exclusive beat, it’s yours and yours alone. No one else will have access to it. Imagine the impact that can make on your music! Flexibility: Fred works with all artists, whether you’re a seasoned pro or just starting out. He tailors his beats to fit your style, ensuring that your music stands out. Negotiable Prices: Fred believes in fair deals. If you have a specific project or need custom beats, he’s open to negotiation. Reach out to him via email at [email protected] to discuss your requirements. How It Works: Choose Your Beat: Browse Fred’s catalog of beats. From trap to R&B, he covers various genres. Find the beat that resonates with your vision. Lease or Go Exclusive: Opt for a lease (perfect for mixtapes, demos, or promotional content) or go exclusive (ideal for singles, albums, or music videos). Create Magic: Once you’ve got your beat, let your creativity flow! Fred’s beats are the canvas; your lyrics and melodies bring them to life. Contact Fred: 📧 Email: [email protected] Don’t miss out on the opportunity to work with Fred on the Beat. Connect with him today and take your music to new heights! 🎶✨ Remember, music is all about collaboration, and Fred is here to support artists like you. Feel free to share this post on your social media platforms and spread the word about Fred’s incredible beats! 🎧🔥

Definitive Guide to Sending Your Music to a Record Label: 1. Believe it or not, the first requirement is to submit GREAT MUSIC. In this fast-paced world, we forget that music is still the root of everything. Don’t send mediocre stuff with the intent to drop a bomb later on; you usually have one shot to get in touch before the A&Rs flag you with a “non-eligible” mark. 2. People say to keep it short, but I disagree. Follow me closely here: the important info like contact, genre, and EPK should be at the top, immediately and extremely easy to find. You have to ensure that you are two clicks away from being contacted by someone through your media. Only after this information is there should you start with the romantic stuff about how your project came together, include: blogs, achievements, video content, unique brand strategies and whatever makes you stand out. 3. Include the WHY of your journey, WHY you are reaching out to that label, and what connects you with the sound you create. Explain how your presence can expand and enrich the roster of that specific label. Showing interest as a consequence of discovering the label’s work is a green flag. 4. Be ready to answer back, call, and provide numbers and codes. More than 70% of artists are not signed to a Performance Rights Organization, and this is a big problem. Many times people complain that streaming doesn’t generate royalties; you are missing out on many other royalties if you are not signed to a PRO and a collecting society. 5. BE KIND and open to work. Many times, people who send music don’t reply, don’t show more interest, demand absurd requests, and more. You can demand more when you are bigger and able to influence people. Now you know how to properly send your music, we will wait for you here: www.marsalliance.it PS: not without checking what music we promote - https://lnkd.in/dBDBSCcT

You're shaping the future of music, whether you realise it or not. Every time you stream a song, you're voting for the sound of tomorrow. Auto-Tune has become the invisible architect of modern music, transforming not just how we create, but how we listen. → It started as a tool for oil companies → Now it's the defining sound of a generation → And it's changing how we perceive musical talent The line between technology and artistry is blurring, and you're at the centre of this revolution. #AutoTuneRevolution #MusicTechEvolution #DigitalMusicConsumer #JamieBykovBrett #BykovBrettEnterprises

A significant part of the future of the music business and consumption is, quite literally, the past. Catalogue music (meaning tracks that are 18+ months old)—and not just borderline catalogue, but years-old tracks—is, simply put, a massive market for the industry. It offers great potential profit with minimal expenses, and fans love consuming it. It's one of the few areas where both the industry and the audience wilfully meet halfway, with no one having a problem. I'm writing this in December, so an obvious example would be seasonal Christmas-type music, but this goes much deeper. Of course, this is not new. Exploiting catalogue music has been happening for decades. The fast pace of information and consumption can obscure the perceived significance of this, but numbers don't lie. Even in today's world of short attention spans and a mania for new content, constant consumption, with a 'bite and discard' attitude , catalogue music remains the major revenue driver in the business. Is it the same as it was? Of course not. I can't just go back and repackage singles into "best of" albums or expect a new physical format to be developed as an opportunity for a rerelease. The landscape has changed, but the game remains the same. #musicbusiness #music #musicindustry #oldmusic #musicproduction #interaction #musicfans

The music industry encourages quantity over quality. It’s a system designed to feed algorithms and bombard listeners with music until something sticks. For artists, it’s having to release music constantly. For fans, it’s over-saturation. An industry that’s obsessed with numbers, is one where artists can’t develop time to their craft. It’s an industry where nothing feels special, only the occasional release having a deep impact. There’s no impetus for anyone to create high-quality art, all that matters is making music that appeals to as many people as possible. We’re constantly aiming for the middle ground, the common denominator, and it’s getting boring. We need platforms that empower artists to dedicate the time they need to innovate and experiment. Let’s bring back a culture of quality over quantity!

Artists and their teams overcomplicate music release strategy. Listen, if you’re just starting out: Avoid: -Comparing yourself to other artists -Releasing music infrequently (ie months apart) -Overinvesting too much money into one release -Having high expectations for every single release Instead: -Make art you're proud of -Find a way to scale mixing -Find a way to scale artwork -Find a way to scale recording -Find a way to scale mastering -Ideate strategies to help you win 1 fan per day -Focus on great art, consistency, and scalability -Build a strong team of people who believe in you -It's okay to look at what your competition is doing but don't get lost in it -Focus on building a system that allows you to release music at scale Focus on this for the first 8-12 months and then recalibrate if needed. Build from there.