Global Marketing and Communications Leader | FinTech | GreenTech | B2B | Circular economy
🗓 What a week at the #MBAMCI! 🚦 We were busy bees last week and have learnt a lot… well .. I have 😊 ⌛ In last week’s course, we had: ⏱ The Supply Chain management with Frédéric Klotz I have learnt new concepts such as, and in no particular order: ➡ The role of the supply chain: * Processing the flows * Reduction of costs * Delivery to the clients This objective can only be achieved if there is: “a balancing act!” ➡ The types of sales in e-commerce: * Just-in-time supply sales * Catalogue sales * Supplier catalogue sales * Consignment sales * Mixed sales ➡ The types of layouts in warehouses: * I-shaped layout * U-shaped layout 🔍 And some key facts such as: ✔ The role of Supply Chain Management in e-commerce represents up to 40% of companies’ costs ✔ Logistics must be flawless as it represents the brand's image ✔ 99% of e-commerce customers want to be informed of any disruptions ✔ 93% track their order online ✔ 40% of internet users expect compensation in the case of a defective item. Then, came 3 days of intense learning with Guy Mamou-Mani 🟠on the topic of the #DigitalTransformation. One key concept to remember: 🕹 there is no Digital Transformation without the Transformation of the Business Model. We applied some of the learnings to create a project from scratch: a start up on a chosen idea. Our group (Anne-Cécile de La Martinière, Gaelle Danin, Yanis Osmani, Mehdi Sentissi) worked on a great concept: assistance to people with motor disabilities via a robotic dog and its AI-based mobile app. We WON!!!! Thank you #MBAMCI ! Finally, our MasterClass was with Bruce Hoang, Director of Digital Communication Channels and Data at Orange France. We learnt some key principles around #DataListening #SocialMedia As social networks become the centre of a brand's marketing strategy, there is a real challenge in balancing omnipresence with mastering the right approach for each social platform. #Content is key since social media platforms have become “all-in-1”. To attract consumers, messages must be repeated differently at every stage, qualitative repetition is key to gain prospects’ attention. It is also crucial to create communities and continually engage those communities and rely on them when communicating, particularly through their recommendations. This, in turn, allows for more precise targeting. As Bruce put it: “since the algorithms of the platforms favour propagation of content that engages their users, user engagement is the key to brand’s performance on social platforms and must be our obsession”. You can listen to the podcast here 👇 : https://lnkd.in/e-tVqWjg
