Have you signed up yet? Media Masterclass - 7th November 2024 👇 We're thrilled to announce that we are joining forces with Lewis Silkin to provide the advertising community with a free media masterclass, led by our senior consultant Claire Walters. By the end of this session, you'll be equipped with the knowledge to successfully drive media performance within your organisation. What can you expect from the session? ✍ 💡 Latest best practice for remunerating your media agency 💡 What matters when establishing long term client & agency relationships 💡 What commercial and operational excellence looks like 💡 How to set up contracts to deliver successful partnerships. Secure your free spot: https://lnkd.in/e_NX9XRV 📍 7th November 2024, Lewis Silkin, London SE1 Spaces are on a first come, first serve basis and we ask that only client side brands sign up on this occasion 🙏 #Media #MediaPlanning #MediaBuying #Marketing #Advertising #Masterclass #Adlaw #MediaAgency
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IAB UK’s chief digital cheerleader and grizzly agony aunt - Joy the Bear - answers your questions on how to keep up with the pace of change in digital... #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #eventsagency #advertisingagency #marketingandadvertising #brandmarketing
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🌶 A new study from the Association of National Advertisers and 4A's reveals that agencies and clients often have differing definitions of value. It's crucial to align on what value means in your partnerships. Check out this article for insights from Cost of the Pitch II. #clientrelations #agencylife #marketing #anamarketers #anaafm https://lnkd.in/gcP7hdT9
Agencies and brands struggle to define value in their partnerships
adage.com
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General Manager at MOTAD | Driving Business Growth, Strategic Leadership, and Building High-Impact Teams
>> Building Trust Beyond Transactions in Businesses << Selling advertising services goes far beyond just closing a deal for ad-hoc needs. It’s about building enduring trust with clients, understanding their vision, and positioning ourselves as true partners in their growth. When trust is established, it’s no longer just business—it’s a relationship that grows. As you nurture these connections, you create your own personal brand and earn respect as reliable, accountable partners in the industry. Let’s keep focusing on authentic partnerships and making a lasting impact. In the long run, it’s trust that truly fuels success. #BusinessDevelopment #ClientRelationships #TrustBuilding #Advertising #ServiceIndustry #Agency
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If managers are not prepared to invest in #communication and #media spend, results will be less than stellar. A single ad placed once will be as effective as spitting into a bush fire. More --> https://lnkd.in/dZfTxXgT <-- #pressoffice7 #brandguy #retail #media #marketing
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"As publishers, we need to build a brand where people view us as totally unique and high quality. Equally as important, we need to help our advertising partners understand how important brand is to the long-term success of their businesses." —Jacob Donnelly in A Media Operator Yes, brand is difficult to measure—but it's one of the most powerful moats your business can have. #brandmarketing #media
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What are marketers looking for when they pitch their account? Our new landmark State of the Pitch report puts a new lens on the changing requirements of marketers. Read more about the report on Mumbrella: https://lnkd.in/gMc7nWg6 You can download the full report here: https://lnkd.in/gWc8Z4Tp #stateofthepitch #pitchpositivepledge #betterpitching #media #procurement #pitching #advertising
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I help brands and agencies create and maintain valuable, productive, lasting relationships.
A thought for pitching agencies: hunger, passion and excitement are not substitutes for genuine value. Hunger, passion and excitement for a prospective client are table stakes at most. When assessing agency pitches, I always encourage my clients to focus relentlessly on the agency they most need, not necessarily the agency that most wants them. Real, tangible, differentiated value - build it and they will come. Delivering that value with hunger, passion and excitement just makes it that much easier to buy. #pitching #newbusiness #businessdevelopment #advertisingandmarketing #advertising #advertisingagency #media #mediaagency
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What’s happening in the world of magazine advertising? Find out from Jacqueline Loch what’s new and happening and how to create a suite of scalable revenue growth initiatives for your business. https://lnkd.in/gJ4SZpUW Jacqueline Loch #MagsBC_videos #CanadianMagazines #professionaldevelopment #magazinepublishers
Advertising Revenue: Developing Scalable New Revenue Streams with Jacqueline Loch, SJC Media Canada
https://www.youtube.com/
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Marketing kick-off meetings are a crucial step to any project. Learn how TBH Creative jump-starts new marketing partnerships → https://bit.ly/3L76PNg #MarketingAgency #DigitalMarketing #StrategicMarketing
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LS Digital partners with London & Partners for UK expansion Link in the comments Pawan. W Janet Coyle CBE LS Digital Group London & Partners #mediabrief #LSDigital #LondonAndPartners #UKExpansion #partners #digital #marketing #media
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