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To enhance the connection between marketing leaders and CEOs, here are five key strategies marketing leaders can implement — with Chief Outsider Pete Hayes: 1️⃣ Quantify Value: Measure marketing's impact in terms of revenue growth, customer acquisition costs, and lifetime value. Translate marketing activities into tangible financial outcomes to demonstrate ROI effectively. 2️⃣ Align with Strategy: Actively engage in strategic planning discussions to ensure marketing initiatives are aligned with core business objectives. Showcase how marketing tactics contribute to overarching strategic goals. 3️⃣ Speak the Language: Understand the mindset and priorities of CEOs Communicate marketing strategies in a language that resonates with their focus on driving growth and achieving business outcomes. Emphasize the financial implications of marketing proposals. 4️⃣ Build Credibility: Consistently deliver results and fulfill commitments to establish credibility. Gradually expand the scope and budgets of marketing initiatives based on proven performance and demonstrated value to the organization. 5️⃣ Forge Connections: Cultivate relationships with CEOs through regular interactions, including informal touchpoints. Seek mentoring opportunities to gain insights into the business mindset of CEOs and align marketing strategies accordingly. Enjoy our Growth Gears assessment for further insights into bettering your connection. https://bit.ly/3urJa57 #CEO #FractionalCMO #BusinessStrategy

Unlocking Growth Opportunities through the Power of Expanding reach with multi-channel marketing integrations In today's fast-paced business landscape, reaching and engaging customers has never been more challenging and critical. Business executives, mid-level managers, and entrepreneurs are constantly seeking innovative strategies to expand their reach and drive growth. #ChangeManagement #ExecutiveCoaching #MarketingIntegrations #MultiChannelMarketing

Unlocking Growth Opportunities through the Power of Expanding reach with multi-channel marketing integrations In today's fast-paced business landscape, reaching and engaging customers has never been more challenging and critical. Business executives, mid-level managers, and entrepreneurs are constantly seeking innovative strategies to expand their reach and drive growth. #ChangeManagement #ExecutiveCoaching #MarketingIntegrations #MultiChannelMarketing

Is your business ready to elevate its marketing strategy? Discover the key signs that indicate it's time to bring in a fractional or interim CMO. At TechCXO, we specialize in providing experienced marketing leaders who can drive growth and innovation without the full-time commitment. Check out our latest article to see if your organization could benefit from a seasoned marketing executive. Read more from TechCXO Interim & Fractional CMO Michael Baer here: https://lnkd.in/ddxuFn8k #MarketingStrategy #FractionalCMO #InterimCMO #TechCXO #BusinessGrowth #InterimExecutives

Vulnerability. As CMOs, we champion the power of marketing to drive growth, build brands, and develop customer love. But at a previous company, a conversation with our CFO left me…well, frustrated (to say the least). They referred to marketing as a "cost center," implying our efforts don't directly translate to revenue. Look, here's the reality: marketing is an investment, and a powerful one at that. For people that do not understand marketing, demonstrating the ROI requires a data-driven approach that goes beyond vanity metrics. So, how do we bridge this gap? Here's my advice: Speak the Language of ROI: Translate marketing efforts into the language the C-suite understands – revenue growth, customer acquisition cost (CAC), and customer lifetime value (CLTV). Embrace Measurement: Move beyond "awareness" metrics. Track website traffic, lead conversions, and marketing attribution to showcase the tangible impact on sales pipelines. Align with Sales: Marketing and sales are two sides of the same coin. Create open communication and collaboration to ensure messaging is consistent and targeted. By reframing the conversation and showcasing the measurable value marketing brings, we can turn frustration into focus. What are your thoughts, marketing leaders? How do you demonstrate the ROI of your marketing efforts? #MarketingLeadership #ValueofMarketing #BreakingDownSilos >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>   I am dedicated to fostering community connections, passionate about lending a helping hand, giving back, and cherishing relationships with family and friends, all while thriving in the dynamic field of marketing.   Let's explore this journey together . . .   ➡️ Connect with me ➡️ Hit that ‘🔔’ on my profile to keep seeing my content ➡️ Follow my hashtag: #MichellesRulesOfMarketing ➡️ I post weekly or more when I have time ➡️ Topics: Executive Leadership | Marketing | eCommerce | Fractional CMO | Relationships 

🚀 Excited to Announce: Now Offering Fractional B2B Digital Marketing Leadership Services 🚀 Hey LinkedIn fam! After an incredible journey at LinkedIn, where I spent ~8 years helping marketers worldwide excel in their campaigns, I'm thrilled to announce the launch of my own venture as a Fractional Digital Marketing Leader! 🔍 Market Assessment and Ideation From analyzing your company's landscape to crafting tailored frameworks for growth, I'll help you navigate the competitive terrain with confidence. 📚 Upskilling Empower your team with customized learning paths covering everything from crisis management to navigating the evolving cookie-less future of marketing. 📊 Measurement and Optimizations Stay on track with detailed reports and quarterly reviews, ensuring continuous improvement and ROI. 💡 Problems I Solve Whether you need temporary support or long-term strategy, I'm here to fill the gaps and elevate your marketing efforts. 💼 Working With Me Access a fractional team asset on a flexible engagement model that suits your needs, with rates and arrangements designed for maximum efficiency. If you're ready to take your marketing game to the next level, let's connect! Book an appointment with me here and let's discuss how I can help drive your business forward. #MarketingStrategy #SalesLeadership #DigitalMarketing #Consulting #FractionalLeadership #MarketingConsultant #BusinessGrowth #LinkedInMarketing #SalesEnablement

Efficiency, versatility, competency. These are just a few qualities that distinguish the role of a Fractional CMO. Discover more about these leaders and their contributions here: #fractionalcmo #digitalmarketing #marketing #chiefmarketingofficer #marketingexpert #hire #marketers #cmo #cmoinsights https://lnkd.in/eH_ris27

Thanks for sharing my article, TechCXO. And read on for a few signs that your marketing may not be delivering enough value for your company. #marketing #startups #gotomarket #stratecution

So many companies leave marketing for last, think that sales=marketing, or think that a website and Google ads is all it takes to grow. If that’s working for you, don’t bother reading the rest of this post. If, on the other hand, you know you need experienced marketing leadership to have a seat at the table and drive growth definitely read below. But that kind of capability may be too much for your budget or you may need the leadership to get your existing team more productive. That’s where fraction marketing execs can make a huge difference.

I recently shared with a friend: “I feel like I’m stranded in the basement all alone, and if I open the door 🚪 for a sneak peek 👀 of what’s going on, eager to grow and be part of the team, the door gets shut in my face with a clear message: ‘We don’t want your nose here.’ Tim Parkin hit the nail on the head with building support for marketing leaders. Yes, it can get very lonely. 😔 But is it worth it? We might ask. I believe we must move towards building a supportive community. Tim’s idea is right on point. A marketer can sometimes feel that the only thing they do is execute and follow instructions, when in reality, marketing is the business viewed by the customers. 📊 Stats That Matter -89% of executives agree that marketing is essential to driving customer engagement, yet only 30% see marketing leaders as part of core business strategy. -Companies with marketing integrated into business strategy grow 60% faster and experience 20% higher profitability. Marketing is embedded in the entire business, not just as a promotional tool. When marketing is treated as a silo, it impacts growth and revenue because it’s not integrated as part of the business. This is the biggest mistake big companies make—treating marketing as an afterthought or expense, when in reality it’s the driving force, along with sales, for growth and scalability. Yet, our opinions often don’t matter. And it shouldn’t be that way. 🔹 Last week, I spoke at an event with other manufacturers, and I feel humbled by the impact my session had on them. I shared how Criolite® makes marketing the center of their business and how we helped them grow from a micro-business to a large enterprise. Marketing is a priority for their President, Chef Rosa M. García Flores. I explained how #MarketingOperations and #RevenueOperations are reshaping their market share. They had never heard of this type of integration and its potential. 💡 What Did I Learn? That you know your craft. Your leaders might take you for granted, ignore you, not value you, or not care what you do or don’t do. Perhaps they just care about their own agenda, and your contribution is just a help rather than a key driver for growth and scale. You may feel you’re just an ornament. Instead of feeling defeated, keep joining these groups, keep moving towards people who find your knowledge and expertise so valuable they want to hear more. Yes, being a marketing leader is very lonely. There are days you feel you can’t take it anymore. There are days you feel like quitting. There are days you feel worthless, that you don’t matter, and that you want to give up. But tomorrow, the sun will shine ✨ again with a new opportunity to refocus your attention on where you’re welcomed, appreciated, valued, and where you belong. 💪 Keep pushing! You will get out of this.