FIRMA’s Post

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How we redesigned Apartool to lead the way in the #Traveltech sector People travel for various reasons: work, leisure, necessity. One thing Apartool has understood since its founding in 2018 is that when we travel, we want to feel at home; especially when on business trips. Since then, this startup has welcomed everyone from Netflix staff to the upcoming America's Cup team in Barcelona. In a sector like seasonal rentals, which is fundamentally transforming how we interact with cities, Apartool needed to be seen as a modern, digital, and trustworthy player. We began by creating a new symbol that elegantly and subtly reflects the company’s essence, incorporating a greener, more digital color palette that stands out in the industry. With its new story, visual identity, and website, the company is set to continue its journey and further revolutionize the travel industry. 

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