🌶 Hot take coming at ya 🌶 I wouldn't take an #enablement job at a #startup . Even if they're in Series A/B. Nope, not gonna do it. "But Fiona... the equity! The building something from scratch! The chance to mold a team!" Here's why I'd still say no: if a founder or first sales leader thinks they need enablement that early and wants to hire for the role, they don't know their own sales motion yet. A founder who is willing to eat up runway with an enablement hire doesn't have a plan. They're hiring for enablement when they should be hiring for GTM strategy, and that's not the same thing. Until a full-cycle sales motion has been defined, tested, tweaked and refined, an enablement hire is like hiring a fighter pilot to train the Wright Brothers 🛩 And don't forget the obvious piece we all know is true, whether enablement can prove revenue or not: the first person booted out the door when the turbulence comes is the enablement hire. I'll stay on the ground until the planes can cross the ocean, thank you 💅
True statement for many enablement roles. HOWEVER 😉 I believe that Enablement leaders should take on GTM Strategy and sit at the table to define and build the full-cycle revenue motion. We know the impact of poorly thought out sales systems and motions and what it takes to fix them...bc that is often what we are brought in to do! If you have the opportunity to come in and build one from scratch with the clear understanding that this not Enablement (YET) or rather that Enablement is one aspect of what you need to build, then you are golden. It's an important Pivot I believe all Enablement Leaders should be considering instead of letting Ops take the lead.
4-time enablement leader at Series B companies here. Disagree. 😀 But you do gotta verify that the head of sales is a fan of operational rigor and has a defined process (acknowledging that it will change many times). Not every sales leader has those qualities, but plenty of them do.
How crazy that I just saw this after we recorded!!! I agree - product market fit and a sales game plan is critical for successful Enablement. I have found that some series B companies are ready but not all!
Depends on how you are defining enablement - if old school training & content delivery, I agree with you… but if you mean new school enablement being a change manager, systems & process team that can sit at the table all and help define gtm strategy & motion & build our hiring profiles, delivering sales insights to ELT etc (what enablement should be more holistically than just training) then I don’t see how we don’t have enormous value at early stage.
Hot take back at you, all of which is said with love and respect. It depends on what you define enablement as because in my opinion, that is EXACTLY when you need enablement is to help with the strategy and enablement should be a part of it to define how to execute it. I love startups BECAUSE I get to be a part of the strategy and foundation building, not only because of equity.
I’ll meet you at the Officers Lounge.
No spice and pure facts Fiona Simpson, CAPM 👏🏻
Sales Enablement Consultant | Fractional Enablement Leader | Expert in B2B SaaS Go-to-market Strategy
9mo100% depends on how you're defining enablement. If your org has some perceived PMF (proven by having least 10 customers on an ARR model), and have moved beyond founder-led sales into having reps - you're ready for enablement. In my world - enablement means: defining, documenting and implementing processes, scaling out change management, creating table-stakes field content like pitch decks, playbooks, scripts and more. Enablement is DESPERATELY needed in StartUps and ScaleUps. And orgs fail BECAUSE they lack enablement support and structure. BUT to your point - it is RARELY needed long-term and sometimes not needed full-time at this phase. There is much more value for companies at this stage to leverage fractional/consultants/part-time specialists to do the big lift work from strategy to launch, and then hand it off to internal partners to manage. This saves companies a LOT of money while getting great benefit from the output of the specialists that they would not get on that budget for an FTE. The long-term partnership with this type of outsourced enabler is also beneficial, as they can be "brought back" for the next big initiative. This maintains AND GROWS the ship until the company is ready to build an in house team.