It's been a big year at Primary and passing $4.5m of total yield generated for our clients is a nice full stop on 2024! Since passing the $1m mark in April, we've used this as a core metric to measure our progress in delivering value - it's been rewarding to see this number lift for the great teams we work with from Vow, Lyka, InDebted and more. 2025 is going to be even bigger - eager to chat with finance teams looking to make their cash work harder. We've loved reflecting on some of the wins from 2024 over this week - huge lift from Aaron Ramshaw and Evan Davis to jointly take out the inaugural Prime of the Year!
Kicking goals mate, it’s wonderful to see!
Love it 👏
High yield 2025 coming up
Epic true north metric!
Bumper year for Primary, massive congrats to Aaron and Evan for taking out the silverware
Congrats! This is huge. Goodluck for your move.
yuge work and congrats Ben Buckingham & Finn Blake
Well done mate.
Love to read it!
Founder & CEO at Primary | ex-McKinsey
3dHuge year Finn Blake