These entrepreneurs are managing a flow of over ₹14 LAKH CRORES!!!!
(And they are profitable for more than a decade, yes you read that right)
Srinivasu MN, Ajay Kaushal and Karthik Ganapathy, the founders of BillDesk identified the following problem:
1. In the 2000s, people stood in long queues just to pay bills
2. This could be bought online, saving time and effort
3. Partnered with banks (a trusted channel), creating the infrastructure to enable this.
Banks observed two specific advantages:
1. High Retention: Initially the number of people paying bills online was low, but once they did it, no one went back to queues.
2. Extra Money: Banks noticed that people started to keep extra money in their accounts to make bill payments.
This pushed the implementation and led to the birth of BillDesk.
BillDesk has now evolved from banks to other channels of trust like LIC, larger merchants, etc., but the brand ethos remains the same:
"Enabling people to make payments through channels they trust using payment methods they prefer."
PS: I was shocked when I looked at the numbers specifically in times when fintech and cash burn are like synonyms.
If you wish to keep learning more about such stories of unicorns in our country or the startup/VC ecosystem, follow along on the journey with Chirayu Lodha.
#startup #vc #venturecapital #linkedin #sharktank #money #investors
#funding #networking
CEO and co-founder at Findr, the marketplace for decision-makers
2wWelcome to Findr, Uome 🎉🚀