Duel Marketing’s Post

Products evolve, and so should design. I believe in adapting design to align with shifting strategies and market demands. For me, this means embracing flexibility in the design process, keeping the core values of usability and user-centered innovation while allowing space for adjustments as goals or contexts shift.

Recognition Over Recall 🤯 What is Recognition Over Recall? Minimize the user's memory load by making elements, actions, and options visible. The user should not have to remember information from one part of the interface to another. Information required to use the design (e.g. field labels or menu items) should be visible or easily retrievable when needed. Example : It’s easier for most people to recognize the capitals of countries, instead of having to remember them. People are more likely to correctly answer the question "Is Lisbon the capital of Portugal?" rather than "What’s the capital of Portugal?" You can read the full article of "10 Usability Heuristics for User Interface Design" by Jakob Nielsen at https://lnkd.in/gWPTNgXy : Photo credit to owner

"If users need a manual, the design has failed" highlights the importance of intuitive design in products and systems. A well-designed interface or experience should be self-explanatory, allowing users to navigate and utilize it effortlessly without external guidance. This principle emphasizes simplicity, usability, and user-centered design, ensuring that interactions feel natural and straightforward.

🌑💡 Check out our latest blog for expert tips on seamlessly incorporating #DarkMode into your #DigitalProducts and keeping your interface ahead of the curve! #UXDesign 

A simple question to improve any design: “Can I remove this?” Every element should justify its presence. I ask myself this before every design review: 1. Does this element improve usability? 2. Does it make the design clearer? 3. Can users navigate without it? If the answer is “no,” it’s time to remove it. P.S. What’s the last thing you removed from a design?

Our personal interface with the world and people affects how we progress in our #career and personal life. According to Wikipedia, the definition of #effective #userinterface is: "Generally, the goal of #userinterface #design is to produce a user interface that makes it easy, #efficient, and #enjoyable (#userfriendly) to operate a machine in the way which produces the desired result (i.e. maximum usability)." So what makes us “easy, efficient and enjoyable (user-friendly) to interface with? 😊

Design Choices: Usability Flaw or User Adaptation? The placement of 'C' and 'V' keys next to each other on the keyboard is intended for efficiency in copy-paste operations, but it can lead to accidental presses. While this might seem like a usability issue, changing their positions now would disrupt established user habits and workflow, potentially causing more harm than good. This highlights an important lesson in usability: not all perceived flaws need fixing, especially when users have adapted. Usability is about balancing efficiency, user behavior, and the long-term impact of design changes. Sometimes, the cost of change outweighs the benefits.

🔅 Buttons are not just about looks; they are about interaction and user experience. Understanding the history of physical pushbuttons helps us design better digital buttons today. Buttons are essential for actions like "submit," "upload," or "create new." They differ from links, which navigate users to different pages. Each button state, such as normal, focus, hover, active, and disabled, communicates its status to the user. Designing buttons involves choosing the right style, size, and accessibility features. Consistency in design improves usability, making it easier for users to interact with your product. Remember, a good button label invites action, using clear verbs like "Add to basket" or "Confirm order." Avoid disabled buttons when possible; instead, guide users with notifications or highlight required fields. 🔗 https://lnkd.in/exzzA-4T