fetch! Dog Treats’ Post

PET FOOD INDUSTRY trends in USA If industry predictions remain true, sales in the pet care market will top $250 billion by 2030, according to the American Pet Products Association (APPA) Of this, pet food and treat sales are anticipated to reach around $112 billion in sales Almost all pet food formats saw growth between June 2023 and June 2024, except for wet dog food And some formats, namely semi-moist cat food and refrigerated/frozen dog food, saw significant growth from the year prior Dry dog food sales increased 4.5% after a substantial 19.7% increase between 2022 and 2023 Dry cat food sales increased 8.6%, which was considerably less than the increase of 21.8% between 2022 and 2023 After a 12.5% increase in wet dog food sales between 2022 and 2023, the category decreased 1.3% in sales this year Wet cat food did experience a 5.8% increase, however, it wasn’t as substantial as the 14.6% sales increase between 2022 and 2023 In order to reach new ambitious goals, pet food and treat manufacturers need to continue product innovation and stay closely tuned to the evolving demands of pet parents #petfood #USA #wet #dry #semimoist #market #resilience

The History of Pet Food Okay so… Dogs were domesticated around 20,000-50,000 years ago but that the first commercial dog food didn’t appear until the 1920s. Let that sink in for a moment. 1920s: The F.H. Bennett Biscuit Company, the inventors of Milk-Bone, introduced the first dry dog food. Other brands of dry food also became commercially available. Additionally, the first canned wet food was invented by the Chappel Brothers, called “Ken-L-Ration.” 1950s: Purina Dog Chow introduced the first true “dog kibble” to the market, which sparked a significant advancement in dry dog food commercialization. 1960s: At this time, extrusion technology was introduced, which standardized the shape and color of food. It also allowed for mass production of a shelf-stable product. 1990s: Oma’s Pride began crafting and distributing raw pet food after a family dog became sick eating dry food. The Signature Mix (made from meat, bones, organs, and vegetables) was born after studying how wolves in the wild ate. After 30 days of the new raw diet, the family dog was fully recovered and healthy! Modern day: The pet food industry is huge, as many pet owners purchase their pet’s food from a local pet store or online1. Pet parents have many brands to choose from, including raw, dry, wet, lightly cooked, freeze-dried, and more. The strides pet parents have taken the past decade to ensuring they’re giving their furry companions the healthiest food possible is incredible! We are moving in the right direction. Pet parents out there: Keep it up! Demand more. Expect more. Normally I would never give anyone “medical” advice, however… This is the only circumstance where you should NOT automatically listen to your vet. Most don’t have any nutritional background or education and are paid by and controlled by multi billion dollar corporations to sell you crap product. Keep listening to your gut.

In August 2023, BENEO conducted a survey among pet owners in five countries, revealing that while 90% noticed a price increase in pet food, only one in six had switched to a less expensive brand. So, despite the high prices, most pet owners are sticking to their preferred pet foods. Read more: https://lnkd.in/epFwKffF #PetFoodIndustry #ConsumerInsights #PetFood

🐾 Are you ready for some fascinating insights on pet owner spending and loyalty? A new 2024 outlook report reveals that even though pet owners worldwide are putting their furry friends' health and value above price, companies still need to address economic concerns. 🐶🐱 According to another survey from a pet food ingredients supplier, pet food consumers are handling high inflation well. While nearly 90% of respondents have noticed an increase in pet food prices over the past year, less than 20% have switched to a cheaper alternative. This shows that pet owners are willing to invest in quality products for their furry friends. 🐾 Read the full article in Petfood Industry Magazine to stay ahead of the game: https://hubs.ly/Q02mqrQr0 #PetOwners #PetFoodValue #PetIndustryInsights #PetFoodIndustry

🌟 Just shared the latest article on the trend of humanising pets in the pet food market on All About Feed. 🐾 Thanks to Vladislav Vorotnikov for the valuable input! Check it out for insights on the demand for pet foods. #PetFood #Trends #AllAboutFeed Don't forget to share your thoughts and insights on the article by commenting on the FEDIAF LinkedIn page. Let's keep the conversation going! 💬🐶🐱 #FEDIAF #PetIndustry #Engage Sonia Franck

Exciting news from the French pet industry! 🐾🇫🇷 The latest market report shows that the industry saw a significant increase in turnover in 2023, with e-commerce playing a major role in this growth. According to the French Federation of Food Manufacturers for Dogs, Cats, Birds, and other pets (FACCO), the country's pet food industry reported a turnover of €4.7 billion ($5.1B) last year, marking an impressive 11.9% increase compared to 2022. 🐶🐱🦜 Dry food was the top-selling category, accounting for 826,100 tons of sales, followed by wet food at 323,450 tons. What's even more impressive is that 8 out of 10 pet food products sold in France were made domestically, showcasing the strength of the local industry. In addition to serving the domestic market, French pet food manufacturers also made their mark on the global stage by exporting nearly half of their production (1.82 million tons) to other countries. This international trade generated a surplus of over €1 billion ($1.08B), highlighting the industry's role in the country's economy. To learn more about the latest trends and developments in the French pet industry, check out the full report here: https://hubs.ly/Q02KT-D50 #FrenchPetIndustry #MarketReport #EcommerceBoom #PetFoodManufacturers

The pet food industry has evolved rapidly with a focus on human-grade food, and one company leading this change is The Farmer's Dog. What began as homemade meals for founders’ pets turned into a revolutionary approach to dog food, reaching $800 million in revenue in 2022! In the latest episode of Ecommerce on Tap, we discuss how The Farmer’s Dog redefined what pet owners expect from their dog’s diet and built a thriving business through quality, personalization, and innovation. Here are the key takeaways: Founders’ Story: Brett Poldeskai and Jonathan Regev started in 2014 after personal frustrations with traditional dog food options. Why It Works: Fresh, USDA-grade ingredients prepared in human-grade kitchens, delivered directly to customers through a subscription model that is based on a dog’s weight and breed. Growth to Scale: From small kitchens to larger manufacturing partners, The Farmer’s Dog built a supply chain that supports rapid expansion while staying true to its mission. Marketing & Strategy: Their brand remains personal and intentional, fostering trust through transparency and exceptional customer service. The Future: As the pet food market trends toward human-grade ingredients and personalization, The Farmer’s Dog is well-positioned to continue its growth. The Farmer’s Dog has set a new standard in pet nutrition—emphasizing health, transparency, and the well-being of our furry friends. Click the first comment below to tune in or find Ecommerce on Tap on any podcast platform! 

If you are looking to expand your product reach you need to understand how your new territory buys pet supplies. The other question you might want to ask yourself as a pet specialty product is: when, or possible if, grocery is the right choice for you? As you can see in the article the grocery channel continues to dwarf pet specialty markets. This means it should not be forgotten in the evolution of your growing company. Growth comes with big decisions. If you are having trouble navigating these changes, reach out, as one of my company’s workshop days might be a perfect solution for you. Murray Pet Sales & Consulting #petindustry #petfood #petexpert #consulting

How does a startup make a splash in the pet food market and quickly become a household name?     Butternut Box | B Corp is doing just that with its innovative approach to delivering premium meals for pets. With a valuation exceeding £500 million in 2023, they’ve proven that a fresh perspective can redefine an industry.    Feeding our beloved pets can be complex - choosing the right ingredients and meeting specific dietary needs often feels overwhelming (just ask me and my dog, Mabel!).     Butternut Box is transforming the pet food experience and setting new standards in a traditional market.    What sets them apart? It’s their exceptional digital experience.     Here are five ways they’ve achieved this:    → Bright and Engaging Branding  → Innovative Onboarding Flow  → Humorous + Informative Content  → Commitment to Accessibility  → Responsive + User-Centric Design    While Butternut Box’s personalised pet food solutions may not always be the cheapest option, the convenience and quality of both their product and digital experience offer significant value. It’s a trade-off that pays off in enhanced ease and satisfaction.    In essence, Butternut Box isn’t just meeting market demands; it’s setting new benchmarks for how pet food is purchased and delivered. Their dedication to a superior digital experience and customer-centric service is a model for success in today’s competitive landscape.

Check out today’s blog post from Pet Krewe on our Pet Products Newsletter and FMI!