Frank Demming’s Post

Lead Generation Consultant for Attorneys | Local Business Marketing Strategist | Law Firm Marketing Specialist | Author | Podcaster | lbmsllc.com

4mo

Marketing Mondays 🔍 Get ready to up your SEO game... 🚀 Check out this video on why performing a technical audit of your website is a MUST before kicking off your SEO campaign! 🎯 I'm providing insights and uncovering hidden issues, so I set a solid foundation for your success. 📈✨ Don’t miss out—check it out now and turn your website into a real traffic magnet! 🌐🔝 For more info like this... Visit Our Website: https://lbmsllc.com or Listen to Our Podcast: https://lnkd.in/eKWHfiFq #SEOTips #WebsiteAudit #TechnicalSEO #DigitalMarketing #BoostYourBusiness

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Transcript

Hi, my name is Frank Demming AKA the Local Business Guy and this is Marketing Monday. On this episode of Marketing Monday, I want to talk to you guys about performing a technical audit on your website, very important. A technical audit. What I mean by a technical art is is the following. There are a couple of things that could be going on with your website that are unforeseen by you but are detected by. The search engines, I'm going to give you an example #1 the the biggest thing that none of us see, even if myself, is the slow speed of your website. And that is a critical aspect of any digital marketing campaign, especially if you're doing any kind of SEO. Because if your website loads very slowly, what's going to happen overtime is that the search engines will stop indexing it. What, What? Let me explain indexing for a minute. It's kind of like you have a book and you want to read a certain topic in the book. You wanna skip through a couple of things. You look at the index of the book and say, oh, what you're looking for is on page three. You go straight to page 30 and you read it. That is the way your the search engines interprets your website. So you don't want them to stop indexing it because if that happens, no one's going to find your website. And one of the biggest detriments of that is a low slow loading site. One of the best, one of the biggest contributors of a slow loading site a huge images that are not compressed and not optimized. So if you have. That's the 1st place I would look. There are other aspects that we can look into, but you know, let's just start there another. Aspect of a technical audit or what we look for a broken links. Broken links is another detriment to. To your website, especially if you're loading if if if you're doing digital marketing. Why? Because broken links also cause the search engines not to index your site. And well, first of all, let me explain what a broken link is. A broken link is if you're reading a site, if you're reading your website and it's telling someone to click here For more information and when they click somewhere there's nothing there, it gives you an error. That's a broken link. Those are things that. We're not seeing because we're you guys are attorneys. Why would you look at your website to see if anything's broken? O this is. Those are two major components of a technical audit that you should you should you should start looking for. And that could be causing any if you're doing some kind of online marketing now could be causing a drop in your performance if you were performing well before so. That's about it for this episode. If you want more information about this, you can head on over to my website, lbmsllc.com. You head out to the blog and you'll have more information on that. Or if you're more of the audio person, listen to my podcast that's on marketing solutions for local law firms.

Lead Generation Consultant for Attorneys | Local Business Marketing Strategist | Law Firm Marketing Specialist | Author | Podcaster | lbmsllc.com

4mo

Fernando Paulino, we need to catch up...

Amanda M. Boruch

Amanda M. Boruch

Helping businesses and agencies increase their monthly recurring revenue with up to date resources that help their local communities continue to thrive and grow. #findapro

4mo

Love this #localbusinessguy ! Right to it- slow websites = business with no front door! Customers can maybe see some of the site/product looking through the window, but that slow load/no doorway in, hurts the business the most! 😖🫤 Mobile friendly sites are as essential as the sign or business cards for that business to thrive not just survive! Cant wait for next Marketing Mondays video! 🎬🤩🤓🎉

Maximizing Business Growth & Efficiency for Successful Visionaries | Trusted Right Hand | LinkedIn Strategist | Mentor | Connector

4mo

👏👏👏

4mo

Insightful!

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Frank Demming

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