Fastline Group’s Post

Yesterday, I promised to share the race launch strategy that generated $29k on the first day. But first… Why we needed a well-thought-out strategy: 2023 was the inaugural event, so as you can imagine…it was chaos! With so much to organise with permits, routes, and branding, it was obviously very difficult to get on top of online marketing. The GPT100 is such an EPIC event in such an awesome location that we felt it’s important we spread the word as much as possible. So we decided to get ahead of the curve and plan out with plenty of time to build out a strategy. The Solution: The VIP Race Ad Strategy. Step #1: Priority Access VIP Email Campaign We wanted last year’s runners to feel special and forever known as the runners of the inaugural GPT100 event. We did this by giving them priority access to the 2024 GPT race and fixing the 2023 price for last year’s participants for 24 hours only – before general entries opened. By giving priority access to runners, we demonstrated our appreciation for their participation, which helped us retain them as happy runners. Step #2: Facebook Awareness “Save The Date” Campaign We ran a “save the date” Facebook ad awareness campaign before entries opened, inviting people to fill in a form to express their interest (EOI). By doing so, they’d be reminded by email when the entries open and also reminded that they can still register for priority entry if they signed up for another of our races. This allowed us to get warm leads at a low cost whom we could then target with email sequences in the build-up to priority entry deadline/ race entries opening. Step #3: Facebook Awareness “Special Offer” Campaign Given the success of finding warm high-intent leads for a great price, we ran a new EOI campaign with a different angle on the offer. This time not only announcing the race, but telling people how they could get priority access.  When runners expressed interest, they received an email to let them know that it was successful and with a direct link to get priority access. The Result? Launching early with this 3-Step strategy allowed us to build hype for the brand and focus on getting high-intent leads to sell months ahead of the race start in November 2024. Within 24hrs of the priority period, we generated A$ 28,751 (51 registrants) In total, during the launch phase, we spent A$2,637 on ads. And over the month-long pre-launch and launch, we generated A$ 81k. This gave us another 9 months to completely sell out the race. Now, I get that not every event is going to have thousands to spend on ads. That’s why I’m working on a course to help Race Directors without huge budgets get race registrations over the line earlier. P.S. If you want the full ad strategy,  3 ad templates, and to be added to our course waitlist (with a special discount), comment RD, and I’ll ping them over. #racedirector #ultrarunning #trailrunning #marathon #cycling

We did it! 💪 Another YouTube channel monetised 🎉🥳 A lot of people aim to reach this point with their YouTube channel, because they think the money starts rolling in immediately ❌ I've never launched a YouTube channel with the pure hope and goal being monetisation. 💰 In fact, my main goal is the channel earns enough revenue to cover its own costs Why? Because I want to build real-world businesses and brands. YouTube channels and social media content are what build the brand itself, and build an audience connection. They generate awareness, leads, and sales. If you have a marketing machine that essentially runs for free, that is waaaaay more beneficial than pocketing a few hundred quid a month from ad revenue. There are so many businesses that will tie into Affinity Racing over the next 5-10 years and more. I'd love to open go-karting tracks, sim-racing competitions, car and motorsport events, and who knows, we may even have our own motorsport team down the line. Onwards and upwards for a channel that was essentially born out of boredom during lockdown! 😅

Feeling like your marketing arrows are flying in all directions? Ever launched a campaign that landed with a thud? Targeting the wrong audience can be a recipe for marketing disaster. Early on, I worked with a brand selling high-end bicycles. They were targeting "outdoor enthusiasts" - a broad term, right? Their marketing materials featured images of cycling on mountains and offroading. Turns out, their ideal customer was more "moderate weekend cyclist" than "daredevil cliff cyclist." By refining their target audience, they were able to connect with a more receptive group and see their sales soar! Ready to ditch the scatter-shot approach and start attracting the perfect customers for your brand? Let's get started! #BrandingBasics #MarketingWins #marketing #brandstory #branding

Consistency is key in marketing. Keep showing up, keep engaging, keep making an impact. Whether it's your posts, your ads, or your messages, stick to a rhythm. It's like watering a plant—you gotta do it regularly for growth. People notice when you're steady. They trust you more, remember you better. So, don't just dip your toes in the marketing pool—dive in and stay swimming. Let's build that lasting connection! 🚀💬 #ConsistencyWins #MarketingStrategy #KanawhaValleyBusiness

If you like tennis, you’ll LOVE marketing 🎾 I can’t tell you the number of times I’ve seen companies volley V1s and V2s back and forth until they have a V27 that’s just bland enough to not strike the wrong chord with anyone. I’ve witnessed 13+ rounds of revisions to land on the right flavor of vanilla for a 1-minute video script. Over the course of months. (Months!!!) I’ve also witnessed … 🎾 … website projects drag on a year longer than intended with “this-is-great-but-have-you-thought-about”s. 🎾 … blogs that come back marked up with so much red you’d think it’s a Valentine’s Day card. 🎾 … perfectly good ad concepts die on the vine. Who in Marketing HASN’T seen perfectionism squeeze every bit of life out of a project? Part of me dies every time I see it happen. And it stops marketers from seeing real results. Because, at the end of the day, marketing is a numbers game. Let's say 1 out of 10 ideas is a "winner." The marketer who ships 20 "okay" ideas will ALWAYS beat the marketer who ships 1 "perfect" idea. The marketers that win: 🏃♀️💨 move as quickly as possible from “good enough” to “live” 🏃♀️💨  seek feedback (quantitative and qualitative) from REAL prospects who consume the content or messaging 🏃♀️💨 and use what they learn to inform how they approach the NEXT project 🛁 Rinse and repeat Their timelines are measured in days, not weeks (or god forbid, months). At the end of the year? They’ll have validated content pieces. Validated lead generation channels. And millions in pipeline. The marketers still playing tennis? They’ll have three videos. 🙃 #b2bmarketing #marketingstrategy

The BEST #marketing out of Williams Racing this season This is going to be an easy one, everyone talks about it, everyone knows, Williams absolutely crush at Fan Engagement. From physical to digital to social, they’re serving up fans with amazing experiences. Physical: 👋 Williams Fan Zones are no doubt one of the best fan engagement methods the team has. With the show car, sim racing, Kraken grid pass, and so much more they provide an experience no matter what team you’re a fan of. 👋 Williams also works hard for special events, such as their car launch this season at the PUMA store in NYC. Fans turned up massively before the season had even started and by having it open to fans at a store, this really increased accessibility for fans of all types in the city - it wasn’t just journalists or a photo on Instagram. 👋 Special sponsorship activations are huge too. The upcoming Stevens activation with the Arkansas Museum of Art will bring F1 to audiences that normally don’t get any such experience. Digital: 📲 Mobile apps 📲 Badge collections 📲 Pit wall competition 📲 Quizzes and Videos 📲 AR garage tour experience Williams delivers on multiple levels with digital engagement. Having mobile apps not only for their team but also for their drivers as well increases ways to reach audiences. 📱 Badge collections for each race get you in the habit of always coming back 📱 The pit wall hub has challenges for each race and gives you your world ranking in the competition 📱 Quizzes and videos range from week to week with a unique offering for each race. The AR garage tour experience on the app is completely unique as well. Not only do you tour around the garage but also collect items related to the team and drivers All partnered with brands such as Kraken Digital Asset Exchange, Gulf Oil, Myprotein, Komatsu, and so many more Social media: Everything from Team Torque to the Vowels Verdict hits. Williams does well with hitting multiple segments of their fanbase: 💙 Traditional long term fans who love the technical side 💙 New fangirls who want to learn and see the silly content 💙 Middle ground fans who want entertainment but not technical facts 💙 Halfway fans who don’t watch every race but like to see updates Social Media from Williams hits it all - the top of funnel marketing that every team needs, because if you don’t hit awareness and develop the relationship, they’ll never get to the bottom funnel. And here’s the data to prove they’ve done well: (since Oct. 2023) 📈 ~19% increase in Williams Instagram following 📈 ~65% increase in Williams TikTok following 📈 ~16.7% increase in Alex Albon’s Instagram following 📈 ~48.7% increase in Alex Albon’s TikTok following 📈 ~62.9% increase in Logan Sargeant's Instagram following 📈 ~81.7% increase in Logan Sargeant's TikTok following From physical, to digital, to social Williams Racing and FanCapital lead the grid in fan engagement. What’s been your favorite thing from Williams this season?

📣 This past week, the PGA TOUR announced their debut of a Creator Council. As most of you know, I personally have been fighting for more influencer and creator integration for years now so this is very exciting for me and my biased propaganda :). I love reading through the comments and hearing the feedback that the creators on the council have received - the good and the bad! ⛳️ Although this move may seem surprising to some, mainly the traditionalists, you and they, all follow and engage with these personalities across platforms daily- which is exactly where their value lies. These people are more than just "influencers" or "content creators", they're vessels, they're relatable, they're opinionated and raw, and they're knowledgeable. They know how to entertain, educate, and inspire. Most of which, grew up in golf, played at a certain level, and even if they didn't, they explored and caught the golf bug - like all of us that never ventured into competitive golf. Or, they may be a PGA professional, a golf coach, a broadcaster, or a celebrity that took up the sport. 🏌🏼♂️ 📲 They are us. The issues we've long had with the TOUR's regulations around content and media (inside the ropes!), more creative ways of engaging sponsors, better viewing and live play distribution across broadcast, more unique fan engagement opportunities - it's all on the table. ✅ Proud to have CATALYST9 client, Tisha Alyn, as one of the leading female names with in the Creator Council. Tisha is innovative, a multi-faceted talent, a former professional golfer turned leading golf media personality, a dynamic content creator, and has worked with the TOUR, it's OMP's, and sponsors for the past 5 years working towards just this moment. 😎 As I often say, disruption leads to prime opportunity, and I love some good positive disruption if I do say so myself. #golfindustry #golfmedia #breaking #pgatour #golfagency #golftalent #golfinfluencer #sportsbiz #sportsmarketing #catalyst9 Sophia Fabbro, MBA #womeninsports #womeningolf

Feeling stumped on what to post? Ask your followers an engaging 'this or that' question that ties into your product or service. If you sell outdoor gear, you could ask, 'Hiking boots or trail runners?' 🥾👟 Watch the engagement roll in. #SocialMediaMarketing #ProTip #Engagement #SocialMediaTip

🥊 Welcome to the Digital Marketing Olympics 2024, where we put the best strategies to the test in a head-to-head competition! Today’s thrilling event is The Boxing Match for Ad Dominance, featuring two of the most powerful contenders in the digital marketing arena: Video Ads and Carousel Ads. 🥊 💥 Video Ads: The Knockout Punch Video ads are like a heavyweight boxer’s knockout punch – they’re dynamic, impactful, and command attention with powerful visuals and sound. Whether it’s a 15-second hook or a 60-second story, video ads are designed to deliver a strong, memorable message that leaves a lasting impression. 🔹 Strengths: Immediate impact with engaging visuals and audio, ideal for storytelling and brand-building, captures attention quickly in a crowded feed. 🔹 Weaknesses: Higher production costs, and may not fully convey complex information in a short time. 🥊 Carousel Ads: The Well-Placed Jabs On the other side, we have Carousel Ads – the strategic jabs of digital marketing. These ads allow you to deliver multiple pieces of content in a single swipe, perfect for showcasing different products, features, or stories within one campaign. Each frame is a well-placed jab, engaging your audience one swipe at a time. 🔹 Strengths: Great for detailed product showcases or step-by-step storytelling, encourages interaction with swipe-through engagement. 🔹 Weaknesses: Can be less attention-grabbing than video, requires compelling visuals across all frames to maintain interest, risk of losing engagement if the sequence isn’t strong. Who Will Take the Gold? 🥇 In the boxing ring of digital marketing, the winner isn’t always about who hits the hardest – it’s about who uses the right strategy at the right time. Video ads pack a powerful punch, perfect for brand awareness and creating an emotional connection. Meanwhile, Carousel ads excel in detailed storytelling and product showcases, delivering value one swipe at a time. Liked this? 🔄 Repost to inspire your network and follow Bilal Ibrahim for more. #DigitalMarketing #Olympics2024 #Marketing #ContentMarketing #Content #Videoads #Carouselads #MarketingStrategy #Digitalgate

Discover the latest buzz on TikTok with these top 5 brand campaigns making waves on the platform. From Nike's captivating storytelling to Chipotle's engaging challenges, each campaign offers unique insights into effective TikTok marketing strategies. Oreo showcases how to leverage trends seamlessly, while Gymshark demonstrates the power of user-generated content. Meanwhile, Walmart proves that authenticity is key to connecting with audiences. Marketers, take notes. These brand TikToks are full of inspiration for your next campaign. #DigitalMarketing #Creative #TikTok | Eran Nizri itamar gonsherovitz Yonatan Arami