Account Manager | Public Relations | Communications | Digital & Social Media | Content Creation
Let's talk about communications! Often, messages can be straightforward, plain, and informative. However, storytelling is more appealing, engaging, and impactful. When communicating for corporate or government clients, there is a fine line between sending a message and telling a story. This raises an important question: Is every story a message in some form? Does every message have a story behind it? We must consider our audience: What do they want to hear, and in what sequence? Do they prefer hearing the story behind the message or drawing the message from a story? These questions and this grey area are why many corporate and government entities blend direct messaging with human-focused stories in their communication approaches, adopting less formal tones and styles. Has social media shifted traditional PR approaches toward simpler, more engaging storytelling? Is it time for PR communicators to adopt more agile and engaging strategies? I would love to hear your thoughts and perspectives! #Communications #Storytelling #CorporateMessaging #PRStrategy #SocialMedia
