FanThreeSixty’s Post

Transcript

I'd like to kind of go through my background. I've been at FAN 360 a little over four years now and prior to that I spent 15 years in the IT industry in a lot of different roles varying from market development, client strategy and also product development as well. I think I'm, you know, overall excited as Heidi mentioned for our first client summit, but also for the opportunity to speak with all of you. It's not something that we've typically done in the past. And I'm really looking forward to keeping up more of a cadence with client summits, whether you know where our hope is to do these more often in the future and you know, create that kind of open communication with our clients as we continue to go go forward so. First thing I wanted to kind of give you a little bit of context too is the, you know what, what drives us FA 360, you know, what do we focus on every day and it's really on the left hand side, those four pillars of the company. You know, we use this to make decisions every day and it really comes down to, hey, we're not going to develop something, we're not going to work on a service unless it hits one of these 4 pillars. So unless it's helping, you know, you are clients, grow revenue, help you increase your fan base, help you, you know, increase that kind of satisfaction with fan engagement and have them, you know, feel better about touching your brand or create operational efficiency. We're not going to do it. It's got to hit at least one. And honestly, we look at more like, are they hitting two or three and is that something that our clients going to value? So that's really kind of the, the, the core of who the company is. We're a, we're a small private, privately held business. But I also want to give you an update on the company, just give you some transparency in how we've been doing and and you know, give you some confidence of where we're going in the future. And so on the right hand side, we're the last four years. We are, we've been doing great and our client numbers have grown over 200% and during that time I think it's critical to talk about we're reinvesting that money into our company where we've added we've pretty much doubled our associate base over that same time frame. And not just you know added numbers, we've also added in the variety of associates we brought in whether that be from. Data science, product strategy and honestly recently we're that quite a bit around our user experience team, our user design team and even doing usability testing. So trying to add folks and create teams that are really going to push us forward and that you can see the difference in the products that we create. Over the last two years it's been, you know, even the continuation of that and it's really been our top two years as a company that's counting this year. We're already at our best year ever and you know, we're looking at trying to close out the year to make it even even better. What are the items that have led to this result? You know, two years ago we really started to enter in the live entertainment multi use venue market. Traditionally we had just grown within the sports. Vertical, but now we've added that as well. And why do we do that? Honestly, the market is very similar, right? And the problems are very similar, may take a slightly different approach. And those are things that we want to learn from and also understand how to apply them to all of our clients. Another reason for the company growth recently is we've seen a lot more product expansion at individual clients. So I think you know, prior to the last two to three years, maybe a client would you know, come in and add a mobile app or add fan data platform. Now what we're seeing is, you know, after we approve initial value, a lot of our clients are starting to add more of our products and we think that's really coming down. You, hey, you guys are starting to see the improvement in our products. We are hardening them. They're meeting the market needs. And also honestly, I want to talk about our difference as FAN 360 against our competitors. We're pretty much the only company out there that focuses on data, but data that's connected seamlessly to those communication tools here, fans. So we have a lot of competitors that either just make mobile apps or just to kind of their version of the fan data platform. We integrate it all together to help you in your workflow and to really create that better operational efficiency with your organization. And lastly, I want to touch on because it's also going to be a focus of us moving forward is we spent a lot of time in working with our clients to measure outcomes from what activities, actions, tasks you do within our system. And also to allow you to better communicate whether it's to your manager or to your team or with anyone. What is the impact of what we're doing? What are, you know, the revenue we're gaining from XYZ campaign we'll talk about later. But those are all the things that I think have really helped us grow, and we're just looking forward to continuing that momentum. Now the next slide, I'm going to talk a little bit about the highlights so far this year, but really from a perspective of, hey, these just aren't like in our release notes and communication. It's kind of things behind the scene to let you know that we're not resting on our laurels or standing still. We're advancing on the left hand side. We've done a complete redesign of how we develop our products and has really helped improve our speed and our focus on topics and bringing them to conclusion. But also has helped us become a lot more efficient because we maintain that focus and also work directly with our clients to ensure what we deliver the first time is going to meet your needs. The second one is we've been spending a lot of time in the background updating how we integrate data and you'll hear a little bit more about it later in the day from one of our speakers, Zach. But talking about how this is really helped us with flexibility, quality and even speed to bring on different data sets that are probably. What we would call nontraditional going forward. We've also in the background uplifted our, our basically our complete architecture. We've upgraded to different servers, different technologies, really planning for the future and also for us to go from, you know, double our client base again without any, you know, concerns from our perspective. And also, you know, Zach will chat a little bit about it. One really large project and you'll start to see some of this coming early next year is we completely reimagine our mobile application and really focused on bringing that up to certain usability standards that are important for quite a bit of quite a few clients. And it's honestly a lot of feedback we've been getting from the market that none of our competitors have really reacted to. And we wanted to be a leader in order to do that. So what's next? What are we thinking about kind of in the next two years or so? We're going to continue to evolve our products. We want the fan data platform, the CRM is a particular focus for next year. But all of our products that continue to be high quality and meet more and more functionality needs that you may have. We're also, I think the second one is spending a lot more time considering, thinking, organizing around events so you can understand success metrics. Around events and eventually seasons, maybe trending different events and seasons over time is something that you're going to see as develop over the coming years. We're also want to continue to focus on those outcome measurements, you know, revenue gain, you know, fans gained and things like that, but make it a lot more very popular. Word of mine is automatic for you as a user, as you set up something, we're automatically going to calculate those types of outcomes in the background. And last but not least, we really want to bring insights and trends about your organization and your fans and the and the data and information. That we have right up to your face within dashboards, within our platform. So those are things that we're really going to focus on in the coming years and you'll start to see some of those things appear. My last slide is really talking about our client referral program. It's something that we just rolled out this year. The why we're doing it. Honestly, you know, we know that if we do as a company our steps right, we create quality products, implement them well and have a good relationship and touch points with our clients, then that leads to more business for us. And a lot of our clients have referred business to us and we want to formalize a program around it to reward you if, if, if you work with us to do that. So any clients can participate if you, you know, refer a lead you have in your network. That you've talked about FAN 360 and we get a demonstration, you know, out of that, you know, kind of connection you get a monetary credit as part of that with within your contract and your account. And if that advocacy that you know you align with us results in a contract on a, you know, by client basis, you could either get additional monetary credit or discounts for future products and services. So it's something that I want to make sure everyone on the call was aware of because it's just been rolled out this year. But we really wanted to create a program where we could reward you back, you know, for advocating our products to your colleagues, your network, all those types of things.