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I had the wonderful opportunity to attend PRSA ICON a few weeks ago, where I attended incredible sessions and workshops, and met amazing PR pros from across the country. One of the most talked about topics was: how can we show the impact that PR has had on the business? Check out my blog recap as I explore some of the solutions to this question.

One of the most common questions that we get as PR practitioners is, “How can we show the impact that PR has had on our business?” It’s a straightforward question with many nuanced answers. Here are some of the takeaways:

Here are five proven PR strategies you can implement in your business today to help you build the business of your dreams tomorrow. Read more: https://hubs.li/Q02rhCfK0 Post written by Adrian Falk, Forbes Councils Member.

New to the PR field but not sure how to step up your game? Check out the link below for our PR Lead Aimee's top three tips! https://lnkd.in/e84KJg_x

What are the benefits of a focused media website or newsroom? Here are five reasons why a dedicated newsroom is vital to your PR and communications. To find out more, or to request a demo, visit https://lnkd.in/eHV_2Xhe

In the latest PR Wins and Woes, we analyze the rise and fall—and rise again— of Victoria’s Secret. Learn how strategic PR shapes the path to reinvention. #PRCommunications #PRWins #EtchedAffect

📊Ever wondered how to measure the success of your PR efforts? Here are three key metrics every business should track.

Unsure which PR route is right for your business? Did you know there are actually 4 paths to successful PR? This flowchart can help you choose the most effective approach for your business goals! https://lnkd.in/dnrTY2aV #PublicRelations #PRStrategy #GrowYourBusiness #HomeGrownPR

If you want to be seen as an expert in your field, you should never discount the value of good quality PR research. PR research can:  💕 Tell you what your audience cares about  🗓 Inform your content calendar  🎤 Give your brand a voice  🎯 Help your business meet its objectives My latest blog for Jargon Group shows why 8 out of 10 cats love surveys: https://lnkd.in/e8adN_Vn

Crafting the perfect message is key to PR success. 😉 Ask about how my 33+ years of award-winning service can help YOU and YOUR business succeed. To learn more: https://lnkd.in/eUeucw7 #businessgrowthstrategies #businessmastery #publicrelationsfirm #investorrelations