Fairing’s Post

Concerned about 2024's BFCM results? Declare a Code Black and download our guide to hear our top insights for acing your campaigns this November! ⚫ Here are a few deeper insights based on the campaigns we ran and market analysis... ▶ The cost-per-click for keywords increased 15%-40% during this period. ▶CPM (aka cost per 1,000 impressions) went from an average of £2.50 to between £6-£16 ▶ Discounts of 20% or lower rarely work ▶ 31% of revenue was earned between 6 PM - 10 PM during Black Friday. Download your guide now: https://bit.ly/3X21LR0

In this webinar, Ian Gibbs from JICMAIL will discuss why advertisers should demand mail as part of every retail media buy, and Bobi Carley from ISBA will uncover new insights into why mail should be part of every retail media sale.

In this webinar, Ian Gibbs from JICMAIL will discuss why advertisers should demand mail as part of every retail media buy, and Bobi Carley from ISBA will uncover new insights into why mail should be part of every retail media sale.

In this webinar, Ian Gibbs from JICMAIL will discuss why advertisers should demand mail as part of every retail media buy, and Bobi Carley from ISBA will uncover new insights into why mail should be part of every retail media sale.

What channel has seen its effectiveness for supermarket advertisers nearly treble in the last two years?* You can now watch the recording of The Power of Retail Media and Mail and hear Ian Gibbs with guest Bobi Carley, Head of Media, ISBA uncover new #insight into why #mail should be part of every #retailmedia sell, and why #advertisers should demand mail across every retail media buy. *The answer is Mail. Source: JICMAIL item data Q1 2022 to Q4 2023. https://lnkd.in/gSger6vP #jicmail #data

Still wondering if your BFCM marketing really worked? 🤔 We’ve got the answers! Learn how to analyze your sales, refunds, and top products with one simple tool. Watch now 👇 #BFCM #BlackFriday #holidayseason #HolidayPrep #CyberMonday #PostBFCM #SalesAnalysis #eCommerceTips #Putler #HolidaySales

BFCM teardown data is here! Here’s the headline: Monocle merchants saw a 230% increase in orders, more than triple the volume of a normal weekend. But here’s the wild part: AOV barely flinched, dropping less than 1%. 👏 THAT'S 👏 UNHEARD 👏 OF Want to see how it’s done? The full report is in the comments or reach out. I’m always happy to talk about how Monocle is helping brands win big without compromise!

Here's how INDOCHINO gained the visibility they needed to lower their CPA by understanding the impact of their media on retail with Rockerbox. Data matters, understanding the efficacy of your marketing matters.

8 Seconds. That’s all the time you have to convert most shoppers online. ⌛ Conveying key product information via rich media is an easy way to catch a shopper’s eye, engage their attention and answer their questions instantly. Accelerate the path to purchase with Omnishopper Create from NIQ Brandbank 💬 Book a consultation with me today to learn more.

Last week, we hosted a masterclass that covered: - The do’s and don’ts of creating a front end, trust builder offer to sell on social daily - The ideal price point and the thinking behind impulse buys that will get you a YES - How to reset the recency affect in your buyers mind to get a steady flow of high ticket sales - How to avoid the pitfalls that cause no pays cancellations and falloff If you’d like the replay, comment below and I will send your way!