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DVA is not associated with this job posting Sr. Product Marketing Manager Remote, USA https://lnkd.in/gs-Hs74X Position Summary: Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager for the Skilled Nursing Facility (SNF) segment is an innovative, strategic thinker with a deep understanding of markets and buyers, responsible for developing and leading the go-to-market strategy for a portfolio of SaaS solutions. With an expert understanding of buying audiences and their needs, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who transfers knowledge about the SNF market, buyers and product/s across marketing and sales functions. This critical role is the glue that binds our business and product strategy to the marketing programs and tactics needed to achieve measurable results. As a Sr. Product Marketing professional, you understand our market and buyers, including how they make their buying decisions. You have the critical ability to grasp and translate product capabilities into business benefits to develop and lead product launch and marketing programs that increase awareness and drive demand. You are obsessed with tracking performance and have the data to prove what’s working and what is not. You back up strategic insights with evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. #business #entrepreneurship #leadership #strategy #innovation #growth #success #management #marketing #sales #finance #productivity #networking #professionaldevelopment #career #teamwork #startup #smallbusiness #digitalmarketing #branding #customerexperience #technology #economy #investing #consulting #entrepreneurmindset #leadershipdevelopment #businessowner #worklifebalance #corporateculture

As a founder of a startup, who would you hire first – a VP of Sales or a VP of Marketing? Let’s assume your startup uses an inside sales model, where deals are closed by sales reps. You currently have two AEs on your team. You’ve reached (or are close to reaching) product-market fit, and your team can convert leads and close deals effectively. Your churn rate is acceptable, and you're focused on small and mid-sized businesses. Now, you need to go into stealth mode and make a strategic hire. The question is, who should it be? A VP of Sales or a VP of Marketing? This is a tough call. 🔹 If you need to improve sales efficiency, streamline processes, and recruit more talented sales reps, a VP of Sales might be your top priority. 🔹 On the other hand, if your sales team is already performing well and you need to increase lead volume and build brand awareness, then hiring a VP of Marketing could be the better option. So, what would you do? Would you have your AEs source leads themselves or create a sales development function for cold outreach and bring in a VP of Sales to manage the team❓ Or would you focus on driving more inbound leads and building brand awareness, which is strategically important, and hire a VP of Marketing❓ What would be your choice and why?

Just saw a list of 500+ "marketers" looking for their next role to find someone who has relevant experience in community engagement and there was a jumble of titles that could mean a variety of different things depending on the company and industry: "Sales Administrator" "Client Solutions Architect" "Customer Experience Director" along with the usual "Strategic Marketing Manager" and "Growth Marketer." I find it interesting how many people consider themselves to be in marketing but also can see the difficulty in finding the type of role that fits what you want to do. And the flip side—how are companies hiring for marketing roles?? Are they missing out on the right person because they're weeding out based on job title?

Time for my once annual #salespost. I hate getting dragged down the engagement-baiting rabbit hole, but here we are I suppose... Let's take the "I won't hire you if you have less that 1,000 followers" idea at face value...how many folks area actually in your hiring pool now? Sounds like Scott is going to have 200 SDRs/AEs to choose from who've figured out how to repackage the same 5 sales du jour topics (multi-threading!!, personalized outreach!!, value added follow-ups!!). I get on here maybe once a day, and it's basically 25-50 influencer accounts reheating their leftovers and playing engagement ping pong in the comments section. And you're telling me this is the lead gen of the future? Bleak. Of course outbound is hard (as it has always been), but does that mean that the panacea of social selling will cure all ills? Color me skeptical. Even if it was, it will just be added to the list of channels that buying personas go out of their way to ignore. How valuable are your 10k followers now? The tough truth? If you work at a SaaS company that doesn't have product-market fit...every method of outbound will invariably feel like shouting into the wind. Your org does have product-market fit? Great! Now you just have to continue doing the boring stuff at a low success rate (with consistency) until the timing is right and the stars align. I've worked with dozens of immensely talented salespeople in my career who gone on to Director, VP, and CRO roles (or just crush it as an IC). None of them have any modicum of a social following. What they do know is how to drive deals forward, hold prospects accountable, lead with curiosity, run good discovery, place traps for competitors, ask good questions, etc. That's enough though, signing off, see you next year.

SaaS Marketing Leaders! Take a look at this Director of Product Marketing! 💠 FlanStaff Candidate: Director of Product Marketing 💠 💠 Proven Track Record in Demand Generation: 💠 Developed targeted marketing programs and created net-new content for email, webinars, and specialty mail at Dell Technologies, generating over $6 million in pipeline from direct efforts in 2023. 💠 Expertise in Marcom Management 💠 Managed email and specialty mail campaigns, collaborating with program leaders and production teams to optimize strategy and achieve a 76% increase in Net Click Rate through continuous, data-driven improvements. 💠 Strategic Leadership in Member Experience 💠 As Vice President at MidWest America Federal Credit Union, led cohesive marketing and sales strategies, achieving a 50% increase in quotes for top product campaigns and directing successful go-to-market campaigns for new branch openings. 💠 Comprehensive Data Analysis and Reporting Skills 💠 Demonstrated ability to perform deep data analysis, develop reports, and automate processes, saving over 80 hours of work per month and ensuring data-driven decision-making to enhance marketing effectiveness. 💠 Multilingual and Diverse Marketing Experience 💠 With 12 years of experience and fluency in multiple languages, successfully managed and executed acquisition and retention campaigns across various industries, including telecommunications and financial services, achieving significant goals and awards for service and sales. #ProductMarketing #SaaS #MarketingLeaders #DemandGeneration #Marcom #MarketingStrategy #DataDriven #B2BMarketing #MarketingInnovation #CareerOpportunities

FIELD MARKETING HOW THE WORK-DAY BE LIKE: You love exploring the market and gather market intelligence. You are a storyteller and can talk to new people in the network. You enjoy doing field marketing stunts. You understand the tricks of outbound & inbound customer acquisition. You own everything that brand would do on the field for branding boost or revenue generation. If this sounds like you, apply here: https://lnkd.in/gJj-2QM8 #GTMHiring #GoToMarket #FieldMarketing #FieldSales #MarketingHiring #GoToMarketHiring #MarketingCampaigns #FieldMarketingCampaigns #MarketingEvents #FieldMarket #BusinessDevelopment #BusinessDevelopmentHiring

There is a difference between Marketing and Sales. Although they exsist to support each other. Do not list a role for a Marketing Manager and require them to make cold calls, go door to door, or offer them a commission based contract. That is sales. Effective marketing enhances your digital footprint, drives customers to you, aids in public/customer relations, and tells the story of your brand. Not to say the two departments don’t occasionally blend. But let’s stop with the nonsense of calling an entry level sales associate a “marketing specialist or marketing manager”

DVA is not associated with this job posting Director of Field Marketing Events USA https://lnkd.in/gWdrYk5N Key Responsibilities Strategic Leadership: Develop and implement a cohesive marketing plan to increase brand awareness and adoption. Adapt global marketing strategies to fit local markets while respecting regional differences. Set current and long-term goals for regional teams in a global perspective. Provide expertise to the marketing and sales teams to inform strategies and help prioritize regional customer content development. Marketing Campaigns: Work with the digital marketing team to build all aspects of digital marketing, including our marketing database, email, social media and display advertising campaigns. Develop and monitor campaign budgets. Team Management: Recruit, hire, and train new marketing events team members. Establish team goals and ensure performance aligns with these goals. Foster collaboration within the team and across customer groups. Analytics and Reporting: Measure and report on the performance of marketing campaigns, gaining insight and assessing against goals. Analyze consumer behavior and adjust email and advertising campaigns accordingly. Stakeholder Engagement: Work closely with sales and product development teams to define marketing materials and programs. Manage vendor contracts and relationships. Communicate marketing plans and results to senior executives. #business #entrepreneurship #leadership #strategy #innovation #growth #success #management #marketing #sales #finance #productivity #networking #professionaldevelopment #career #teamwork #startup #smallbusiness #digitalmarketing #branding #customerexperience #technology #economy #investing #consulting #entrepreneurmindset #leadershipdevelopment #businessowner #worklifebalance #corporateculture

Looking for a Director of Product Marketing? Someone who really grows your product and drives revenue? Dont lie, we all know we need a candidate that really drives revenue!!! 🔹FlanStaff Passive Candidate - Director of Product Marketing 🔹 🔹 Proven Track Record in Demand Generation 🔹 Developed targeted marketing programs and created net-new content for email, webinars, and specialty mail at Major Software Company, generating over $6 million in pipeline from direct efforts in 2023. 🔹 Expertise in Marcom Management 🔹 Managed email and specialty mail campaigns, collaborating with program leaders and production teams to optimize strategy and achieve a 76% increase in Net Click Rate through continuous, data-driven improvements. 🔹 Strategic Leadership in Member Experience 🔹 As Vice President at a Federal Credit Union, she led cohesive marketing and sales strategies, achieving a 50% increase in quotes for top product campaigns and directing successful go-to-market campaigns for new branch openings. 🔹 Comprehensive Data Analysis and Reporting Skills 🔹 Demonstrated ability to perform deep data analysis, develop reports, and automate processes, saving over 80 hours of work per month and ensuring data-driven decision-making to enhance marketing effectiveness. 🔹 Multilingual and Diverse Marketing Experience 🔹 With 12 years of experience and fluency in multiple languages, successfully managed and executed acquisition and retention campaigns across various industries, including telecommunications and financial services, achieving significant goals and awards for service and sales #ProductMarketing #DemandGeneration #MarketingLeadership #GrowthMarketing #MarketingStrategy #DigitalMarketing #Marcom #DataDrivenMarketing #MarketingExcellence #RevenueGrowth #MarketingDirector #GoToMarket #CustomerExperience #B2BMarketing #MarketingJobs