Fabrice Beaulieu’s Post

We have revealed this week in Cannes some very pragmatic and concrete examples of application of #Genai at Reckitt For my fellow technology leaders here my 3 “pro tips” : -partner early with leaders that are willing to go all-in and challenge how work is done. Baseline the flows and test rigorously all hypothesis. Shout-out to my partner Fabrice for creating a superb framework for this functional experimentation and for leading this forward. -assemble a superstar tech and data team to bring together all needed components, data sources models etc on top of the most important foundation: your internal data platform (and on a FAIR data mindset) --modular thinking: this space is evolving fast, each component of the required architecture evolves at incredible pace (for speed, quality and cost), so plan to plug/unplug new ones as you go Well done IT&D team! Bastien Parizot + Tewfik Bedreddine Ilhan Cosgun Teresa Fusaro Sergiy Tkachuk Anastasia Zygmantovich Roman Ruterle Daniel de Rooij + many more !

The inspiration and insights just keep flowing on day 2 at Cannes Lions! My thoughts and key takeaways: 1. Transforming Consumer Interactions: Brands must reimagine all consumer touchpoints across the journey to deliver more personalized and engaging experiences that resonate with next-gen consumers. While AI can accelerate this vision, it’s essential for brands to cultivate their own authentic connections. 2. Breaking the Barrier Between Brand and Performance Marketing: AI is poised to revolutionize measurement capabilities, but to truly harness its potential, brands must dismantle silos between marketing, commercial, and finance functions. By fostering effective collaboration between human insights and digital tools, brands can unlock substantial growth and innovation. 3. The New Era of Brand Trust: In an age where brand trust has been democratized, maintaining authenticity and reliability is crucial. Brands need to strive for greater efficiency while leveraging AI to ensure consistent messaging and engagement. 4. Evolving Consumer Engagement: Embracing AI-driven insights to shift from one-way communication to a dialogue-based approach where consumers feel heard. This involves transitioning from omni-channel to seamless omni-modal experiences and moving towards collaborative creation with consumers. 5. Sustainable Growth Through AI-Powered Marketing: AI is enabling marketers to drive long-term sustainable growth by building robust, impactful brands. This involves not just innovative strategies but also leveraging AI to anticipate market trends and consumer needs. The discussions around reimagining the customer journey and breaking barriers in marketing strategies were particularly eye-opening, highlighting the evolving landscape of our industry. It was great connecting with several clients and exchanging ideas about the future of creativity and innovation. If you’re at Cannes Lions, let’s keep the conversation going and explore how we can collaborate to drive the industry forward. #CannesLions2024 #Creativity #Innovation #AI #FutureOfMarketing #PwCAtCannes2024 George Korizis Samrat Sharma Ahmet Ozman Michael J. McIntosh II - Mac Rachel Dauenbaugh John Rolston CJ Bangah Larissa Meek🎨 Jon Glick

Natalie Nebel, Global Relationship Manager of Nestlé, sits with Aude Gandon, Global Chief Marketing Officer, to talk about building successful and resilient brands. Gandon, who left Google to join Nestlé, mentions 4 digital tools that she found useful : 1) Creative X 2) ChatGPT 3) Dall-e 4) Creator IQ The first three tools are key products that leverage AI. These tools are based on what has already been done in the past. They create a groundwork, a starting point. But to make ideas more interesting and fresh, you need talents and creative minds. The last tool she mentions is a tool to help you draw a strategy when it comes to influencers and creator marketing. It will help you to find data analytics about the real-life followers that they have and automate contracts as well as payments. #BuildingResilienceBrands #BrandStrategy #Nestlé

"When you use technology to scale your content you have to use it to scale your insights as well." Upasana Roy, Global Creative Strategy Director, Reckitt, spoke alongside Sir John Hegarty, Doerte Spengler-Ahrens, Philipp Schuster, and Patrick Murphy about the business of creativity on the LBBonline - Little Black Book beach at Cannes Lions. Upasana has led efforts at Reckitt to help marketing teams unlock creative data directly from assets, adding value with AI but acknowledging that "creativity is always going to be the differentiator." Discover the session in full: https://lnkd.in/eBe9fYzv

🚀 Day 4 Wrap-Up: Brand Innovators at Advertising Week! Mint.ai ’s Federico Salvitti led an action-packed day as Master of Ceremonies, guiding a series of dynamic conversations on purpose-driven marketing, partnerships, and AI’s role in shaping brand strategies. During the panel on "How AI Trends are Shaping Brand Strategies," Federico emphasized the value of AI when used intentionally: "Everyone seems afraid AI will hinder empathy, but let’s be clear: authenticity stems from intentionality. When teams have the power to make decisions quickly, AI becomes the enabler—not the disruptor. By embedding workflow management within real-time tasks, brands empower their people and create more authentic connections with consumers." The day also featured thought-provoking insights from industry leaders: 🔶 Maggie Hureau, Head of Social Impact at Harry's Inc.: Harry’s mission to provide mental health resources to 1.5 million men by 2024 reflects their commitment to well-being through external partnerships and an internal culture that prioritizes mental health days. 🔶 Adam Vasallo, CMO at Big Brother Big Sister Foundation, Inc.: He stressed the importance of long-term partnerships built on sustained commitment. 🔶 Heather Stuckey from Mars: Mars is leveraging AI responsibly to enable brands to show up meaningfully in consumers' lives, reflecting authentic consumer behavior backed by social listening insights. 🔶Jerry Roper: He underscored the importance of workflow cohesion to make operational systems work seamlessly. AI is not a threat, but a tool for brand empowerment, driving agility and authenticity. By enabling faster decision-making at every workflow stage, brands can deliver more meaningful and genuine connections with consumers. #Adweek #BrandInnovators #AI #MarketingInnovation #PurposeDrivenMarketing #MentalHealth #MintAI

The hunger for real-life experiences is on the rise as in-person events satisfy a deeper human need for connection and authenticity that digital channels can’t replicate. Our very own Meredith Cranmer, Co-founder and MD at Because ANZ writes in an era where AI and automation are becoming pervasive, brands embracing the power of real-world connections cultivate trust, loyalty, and the kind of authentic engagement that digital alone can no longer guarantee. Thanks for the coverage Mumbrella https://lnkd.in/dcyzD-gZ

Ever wondered how forward-thinking brands stay ahead in the digital game? It's all about Data-Driven Creative (DDC)! If you're as curious as I am about what DDC is and what struggles local brands are facing when trying to get their DDC projects over the line, keep reading. Incubeta's lead consultant Johan Walters and media and platform consultant Calvin Van Rensburg have seen these hurdles many times before and are well-versed on the subject. Their latest article shares key insights and unpacks three vital steps that brands need to take to ensure success with data-driven creative projects (DDC).

Excited to share my key takeaways from the incredible Online Marketing Rockstars Festival! 🚀 From captivating stage presentations to engaging masterclasses, OMR 2024 was packed with insights into the latest trends and innovations in online marketing. Here are my top learnings: 🔍 Authenticity reigns supreme: Crafting the perfect narrative is key. 🤖 AI amplifies the importance of strategic positioning. 🎯 Addressing target audience needs and challenges is crucial. 🌟 Quality content, strategically placed, is non-negotiable. 💡 Conscious AI usage: Prioritizing quality over quantity. 🤝 Human connection is irreplaceable for fostering creativity and knowledge sharing. OMR was truly a sensational and enlightening experience! Now, it's time to translate these insights into action. My focus for the next steps? Prioritizing genuine human connection and authentic storytelling. 💼 #OMR2024 #MarketingInsights #Authenticity #HumanConnection with Markus Mögel and Kathrin Tappainer

Global economy has not been easy for the creative industry last couple of years. During slow or zero growth periods companies typically adjust down their marketing spendings. On the other hand, they are also more open for alternative marketing strategies, creative thinking and new tools such as gen AI. TBWA is build for these disruptive moments. To get best out of the momentum, TBWA\Helsinki has recently launched separate competences to build growth for the clients. #disruption \NEXT- Brand Experiences, Innovation & AI \Eleven - Earned & social media \Screen - Film & Print In-house production Soon to be followed by new skillset.

🌍 Embracing the Digital Evolution: As we navigate the ever-changing terrain of advertising, the rise of social media platforms has revolutionized marketing strategies. Let's harness the power of these key trends to shape a greener, more inclusive future. #DigitalTransformation #Sustainability #SocialMediaMarketing BIGO Ads