Fabric’s Post

Did you know that success in advertising is as unpredictable as creating a Hollywood blockbuster? Despite years of experience, no one can guarantee a hit. That’s the beauty and frustration of the industry – there’s no magic formula for success.     In our latest blog post, we discuss how this unpredictability provides an opportunity for creativity and innovation. Each campaign is a blank canvas waiting for fresh ideas and approaches.   So, embrace the challenge, stay creative and keep pushing boundaries! Read more at https://lnkd.in/gcsF2y2b.    #Advertising #Creativity #HealthcareCommunication #Life

📺✨For many in the advertising world, it was a busy week in NYC attending the upfronts – those annual rituals where major television networks unveil their upcoming programming lineup to advertisers and media buyers. I'm grateful for valuable partners at Netflix, Amazon, The Walt Disney Company, and NBCUniversal for taking time to spend with us to foster our relationships and talk big ideas! Jessica, Hilary, Hanna, Karen, wonderful talking shop with you all! Wondering what the upfronts are and why they're important? Check out my latest blog post about the historical roots and their evolving role in the digital age, upfronts play a crucial role in shaping the television landscape and advertising strategies. #Media #Advertising #Upfronts #Television #DigitalMedia #IndustryInsights #AdvertisingStrategies

What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re leading the charge in effective TV advertising for 2024! EDO's recent rankings highlight these brands for their standout national TV spots. Find out what makes them stand out from the competition: https://bit.ly/3Lj89gg #Marketing #TVAdvertising #BrandEngagement #Ciroc #Budweiser #AdvertisingTrends

Let's talk about where brands are cutting back on their marketing spend. A good chunk of it—about 20%—is getting redirected. But where's it going? Brands are getting pickier about their partnerships. They're also trimming the fat from those flashy, above-the-line ads like national TV spots. This shift isn't just about saving a buck; it's also a response to market changes. With the cost of doing business rising, brands are tightening their belts and making sure every dollar counts.

🎬 Emily in Paris: A Walking Billboard? Netflix’s Emily in Paris is more than just a show; it’s a strategic marketing platform. From second-hand shop partnerships integrated directly into the storyline to iconic product placements, the series showcases how brands can seamlessly become part of the narrative. 📈 Meanwhile, external partnerships like Lidl and Google leverage the show’s popularity for clever marketing campaigns outside the episodes. Which brand collaboration stood out to you the most in the show? Let’s discuss! #storytelling #newsletter #businessstrategy #advertisingandmarketing #emilyinparis

How do brands build trust with people through TV ads? We have the answer. Read our new article to uncover the secrets of trust: https://lnkd.in/gRAhtCqT   This campaign measurement first delves into the incredible impact that Trustpilot ratings have on people’s brand perceptions and their level of trust in brands. Leveraging the best practices that Sparsh Pandya and Sophie Jackson reveal is a proven shortcut to increased preference and growth!   #Brand #Trust #Advertising #Marketing

📣 Exciting Update! 📣 Last week we talked about traditional advertising and this week, we dive into the world of online TV advertising and discover why it's essential for your brand's success. Here's what you'll find: 🌟 Why Online TV Matters: Learn how it helps reach your audience effectively. 📊 Key Stats: See the numbers behind OTT advertising's success. 🔑 Takeaways: Find actionable tips to boost your brand's presence. #Advertising #DigitalMarketing #OTT

We spend a lot of time specifically in the fast growing area of advertising #CreativeEffectiveness so some quick Monday observations. More broadly, an understanding of what brands creative is actually doing is moving up the agenda.

How do brands build trust with people through TV ads? We have the answer. Read our new article to uncover the secrets of trust: https://lnkd.in/ecCHsxgB   This campaign measurement first delves into the incredible impact that Trustpilot ratings have on people’s brand perceptions and their level of trust in brands. Leveraging the best practices that Sparsh Pandya and Sophie Jackson reveal is a proven shortcut to increased preference and growth!   #Brand #Trust #Advertising #Marketing

How do brands build trust with people through TV ads? We have the answer. Read our new article to uncover the secrets of trust: https://lnkd.in/ephY8TJt   This campaign measurement first delves into the incredible impact that Trustpilot ratings have on people’s brand perceptions and their level of trust in brands. Leveraging the best practices that Sparsh Pandya and Sophie Jackson reveal is a proven shortcut to increased preference and growth!   #Brand #Trust #Advertising #Marketing