Fabric’s Post

Cracking a niche in the coffee market is no joke! But these guys are killing it... Sleepy Owl Coffee is doing phenomenal numbers; but strategy + design, here's them going right --> 1. Option and Combos This'll always help to get the GTM right. More people trying out the products, more word-of-mouth, more sales. More options allow for repeat purchases across SKUs. . . 2. Their community touch with merchandising, accessories, etc; surely helps in easing out the coffee journey for new consumers. They also innovated on the product offerings which anyway brings in interest from newer folks. . . 3. Humor, if done right, WORKS! Starting from the quirky brand name to the blues & greens; a new touch to the coffee brand identity and packaging area. Also you must have seen their effortless fun ads on social media, right! Why does it work? Authenticity and brings in accessibility for consumers. Does it help them stand out? YES! . . 4. Everything they do is a function of consumer feedback. Ofcourse people, that's the best way to succeed in entrepreneurship! . . 5. Also they had great partnership collaborations with industries that stand across coffee, like ice cream, chocolate, gin, cereals, etc. . . All in all, Arman, Ashwajeet, Ajai & team, keep the fun alive in coffee! Sleepy Owl Coffee👌 #brandstrategy #branddesign #brandcommunication #branding #strategy #design #designcommunity

Selling Experiences. This story will sound similar for you. Combine innovation and creativity. Once upon a time, in the heart of a city, there was a struggling coffee shop called Brew Haven. Despite serving high-quality coffee and offering a cozy atmosphere, Brew Haven was struggling to attract customers in the face of fierce competition from larger chains. Determined to turn things around, the owner of Brew Haven, Sarah, decided to launch a bold and innovative #marketing campaign. Drawing inspiration from the vibrant street art scene in the city, Sarah teamed up with local artists to transform the exterior walls of Brew Haven into a colorful mural depicting scenes of community, culture, and of course, coffee. As the mural took shape, Sarah documented the process on #SocialMedia , generating buzz and anticipation among the local community. Passersby stopped to admire the artwork, snapping photos and sharing them online with friends and followers. But Sarah didn't stop there. She leveraged the power of social media to engage her audience further, launching a photo contest encouraging #Customers to share their favorite Brew Haven moments captured in front of the mural. The response was overwhelming. The hashtag #BrewHavenArt quickly went viral, spreading across social media platforms and attracting attention from coffee lovers far and wide. As the #Campaign gained momentum, foot traffic to Brew Haven surged. Customers flocked to the coffee shop not only to enjoy their favorite drinks but also to experience the vibrant atmosphere and snap photos in front of the mural. But the success didn't end there. The campaign caught the attention of local media outlets. Before long, Brew Haven had become more than just a coffee shop; it had become a cultural hub, a gathering place for the community to connect, create, and share in the simple joys of life. #Leadership #Innovation #Technology #Creativity #FutureOfWork #Sustainability #TeamWork #Experiences #Sales #CX #DigitalMarketing

The REFY Café!☕️ Refy know how to create a community and their pop up this week in Paris is the latest example of why they’ve had such huge success.💫 Aside from the fact that their products are statement pieces in a makeup bag and give the luxury beauty experience without the price tag, Refy create engaging events to show off their latest launches and know what their customers what to see. But it’s more than that… they create experiences that build anticipation across their social platforms and that is when a brand becomes MORE. More than just a product you continually buy, more than simply a lip gloss, but a feeling. They blend exclusivity with authentic brand connection. That is what Refy creates. The café was thoughtfully curated, from the overall aesthetic to the cohesion with the brand image, you can tell how much thought has gone into the project to bring it to life. No other beauty brand is doing it quite like Refy and that’s why they’ve completely disrupted the industry. BRB, on my way to buy the new plum shade…💋 Jenna Meek Georgina Honeyman Charlotte Parker Charlotte Geoghegan #markrting #marketingcampaigns #refy #refymarketing #socialmediamanager #socialmediamarketing #popupcampaign

🌟 Ever Wonder Why Some Brands Pop and Others Flop? 🌟 Ready for a secret? 🤫 It’s all about standing out from the crowd! 🚀 Let's dive into the magic of differentiation! Imagine two coffee shops on the same street: ☕🏪 One sticks with the usual menu, while the other spices things up with unique flavors and super cool, eco-friendly cups! Guess which one becomes the neighborhood hot spot? Yep, the one that dared to be different! 🌈🍹 Differentiation isn’t just about being different; it’s about being bold and giving people a reason to choose YOU over everyone else. It’s about making your mark in a way that’s true to your brand and resonates with your customers. ✨💖 👇 Got a favorite brand that stands out to you? Drop it in the comments and let’s chat about what makes them so special! 🗨️💬 Unlock your brand's potential. Speak to an expert at Trace now. https://lnkd.in/gURBsU9N PS: Remember, in the world of branding, it’s stand out or sit out! Don’t be afraid to show your true colors! 🎨👍 #MarketingMythbusters #Differentiation #BrandSuccess #StandOut #TraceBrandBuilding #BrandBuilding #BeDifferent

Understanding how colors affect people’s emotions helps you to create a wine brand image that speaks to your audience and builds trust. Make your wine brand stand out! #GrandCrew #Branding #WineMarketing

Food is Art. Every bit as much as painting, sculpture, or classical music, anyone who can create something from nothing and bring a brand to life is a bona fide artist. There is no right or wrong in art, and no universal owner’s manual on to how to bring a new brand to scale. I read a lot on LinkedIn about CPG Founders feeling “Imposter’s Syndrome” and wondering what gives them the authority to create the next Vitamin Water, or disrupt the salty snack category… All of you as CPG Brand Founders have the same authority as artists that Claude Monet did when he inadvertently invented Impressionism in 1872. All he was trying to do was paint his impression of a beautiful sunrise that he saw, no more, no less. Some critics ridiculed him, but enough consumers liked it, that Monet “disrupted his category” If he didn’t have the courage to paint what he thought needed to be painted, it might never have happened. All great art, and anything at all worth creating needs a support network in order to flourish. All of us Distributors, brokers, and retailers, are here with you and we’re all part of this same community with the same goals…let’s get the GOOD food onto the shelves and into consumers’ hands. Let us see what your best impression of your product is, and know that if you weren’t doing this, nobody else would ever do it in exactly YOUR way. #podfoods #innovation #cpgbrands

People buy brand and not product. The difference between Hilda Baci and you is branding. Your food maybe sweeter but a large number of people will go for Hilda Baci. That's why many fight to protect their brand name. Even with the recent craze of showing off on social media... Almost everyone would want to show off an Hilda Baci food pack than yours. To be honest, that could only be the reason for the purchase. "Hilda Food Pack" Sometimes, it is not that you do not know what you're doing. You've not shown or do stuff that you're "branded" enough. #brand #sales

The lovely people of WARC don't mess around. They help find evidence marketers can rely on and move forward with. 📣 I am proud to announce I've been invited to their platform and elaborate on how food and drinks brands can make their images more consistent, meaningful and distinctive. Because God knows there lots of sameness. We're on the receiving end of it, daily. Key takeaways: 1️⃣ Showing your food product in a distinctive way, and doing it for a long period of time at a high frequency, will eventually make your creative style a distinctive brand asset. 2️⃣ Food brands in the same space have likely looked at the same data, the same consumption moment, the same need state and the same personas for years. This leads to tons of brands that all blend into one. 3️⃣ Using emotion effectively is about finding that Goldilocks zone or moment where the kind and level of emotion is juuuuust right. For your brand, your audience and the category. Thanks WARC. ☝🏼WARC member can follow this link: https://lnkd.in/epvcjhVx ✌🏻non-members - it's behind the paywall, contact me for a PDF! #Branding #Brandidentity #Culinaryidentity #Foodbrands #Foodanddrinks #Foodmarketing #Marketing #Marketinginsights #Warc #Research #Chuckstudios #Foodadvertising

A pretty surreal feeling! On 16th October i'll be on my first panel at Prolific North of all places and alongside these four brilliant marketers. Make sure you stop by as Gareth Turner leads our discussion, covering a whole host of things from trends, to strategy and maybe throwing a few curveballs in there to get you thinking, I'll be offering my perspective on how we go about some of these elements at Sauce Shop as well as how we overcome some of the challenges that we face as well. Make sure you come and say hello! #prolificnorthlive #marketing #digitalmarketing #retail #trends #marketingbudgets #seo #ai #challengerbrands #marketingstrategy #socialmedia

How to grow your business to over €1 million in just 9 months! There is no denying the power of branding, especially when it is derived from the core elements of a company. And that is exactly what we did with Mean Bean Coffee. A company that had stagnated growth and very little ideas how to reignite the roaster that once drove them to success. The goal was simple: grow their bottom line. After some skeptical meetings around the power of a brand we were appointed the project and began the new era of Mean Bean. Our aim was to create a brand that would attract the best cafes to use Mean Bean as their coffee of choice. A clever brand positioning, a new aesthetic & marketing strategy and we were onto a winner. The Coffee Experience company was born helping them grow their revenue from circa €500k to over €1 million in just 9 months. The power of modern branding was evident and the company began their new journey. Over two years later and the company is still thriving with their new look! #businessgrowth #smallbusiness #1millioneuro #howtogrowmybusiness #brandgrowth