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This article from the Content Marketing Institute outlines seven formulas for writing Introductions that convert scanners Into readers - Readers pay attention to only about 20% of the words on a web page and instead prefer to skim tables of content and subheads to know if your content is worth their time and effort. So how can you draw them in to read more. Find out by... https://lnkd.in/e-4wHNCx

Ryan R. Velez at NP Digital: “Ideal blog length has always evolved over time. As a response to the wave of 750-word content, things expanded to be a lot more comprehensive, 2,500 words-plus. Now, with the wave of AI-generated content flooding the internet, word count doesn’t guarantee quality to the same degree. Combine that with the “TikTok Effect,” and ideal content size is smaller now and quicker to get to the point. Think 1,500 to 2,000 words.” So does that mean that I need to create a Bredemarket 1750 Service, between my Bredemarket 400 Short Writing Service and my Bredemarket 2800 Medium Writing Service? And what am I going to call it? Not So Short? https://lnkd.in/gtvpDav

📔 Everybody Writes: Your New and Improved Go-To Guide To Creating Ridiculously Good Content 2nd Edition Author: Ann Handley Chief Content Officer MarketingProfs   A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)   In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.   In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.   This new edition also includes:   ✅ All-new examples, tools, resources ✅ Updated step-by-step writing framework ✅ Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) ✅ The same witty and practical how-to approach ✅ How to attract and retain customers with stellar online communication ✅ How to choose your words well, sparingly, and with honest empathy for your customers ✅ Best practices and ideas for crafting credible, trustworthy content ✅ “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write ✅ Inspiration. Confidence. Fun.   In this book, you’ll discover:   Content marketing has evolved.   Yet writing matters more than ever.   In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.     📚📔📕📙📓📒📗📘 Lance Scoular • The Savvy Navigator 🧭🌐 #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #everybodywrites2 #writing #contentcreation    https://lnkd.in/gmNfp2Jt

📔 Everybody Writes: Your New and Improved Go-To Guide To Creating Ridiculously Good Content 2nd Edition Author: Ann Handley Chief Content Officer MarketingProfs   A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)   In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.   In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.   This new edition also includes:   ✅ All-new examples, tools, resources ✅ Updated step-by-step writing framework ✅ Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) ✅ The same witty and practical how-to approach ✅ How to attract and retain customers with stellar online communication ✅ How to choose your words well, sparingly, and with honest empathy for your customers ✅ Best practices and ideas for crafting credible, trustworthy content ✅ “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write ✅ Inspiration. Confidence. Fun.   In this book, you’ll discover:   Content marketing has evolved.   Yet writing matters more than ever.   In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.     📚📔📕📙📓📒📗📘 Lance Scoular • The Savvy Navigator 🧭🌐 #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #everybodywrites2 #writing #contentcreation    https://lnkd.in/gmNfp2Jt

📔 Everybody Writes: Your New and Improved Go-To Guide To Creating Ridiculously Good Content 2nd Edition Author: Ann Handley Chief Content Officer MarketingProfs   A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)   In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.   In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.   This new edition also includes:   ✅ All-new examples, tools, resources ✅ Updated step-by-step writing framework ✅ Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) ✅ The same witty and practical how-to approach ✅ How to attract and retain customers with stellar online communication ✅ How to choose your words well, sparingly, and with honest empathy for your customers ✅ Best practices and ideas for crafting credible, trustworthy content ✅ “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write ✅ Inspiration. Confidence. Fun.   In this book, you’ll discover:   Content marketing has evolved.   Yet writing matters more than ever.   In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.     📚📔📕📙📓📒📗📘 Lance Scoular • The Savvy Navigator 🧭🌐 #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #everybodywrites2 #writing #contentcreation    https://lnkd.in/gmNfp2Jt

📔 Everybody Writes: Your New and Improved Go-To Guide To Creating Ridiculously Good Content 2nd Edition Author: Ann Handley Chief Content Officer MarketingProfs   A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)   In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.   In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.   This new edition also includes:   ✅ All-new examples, tools, resources ✅ Updated step-by-step writing framework ✅ Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) ✅ The same witty and practical how-to approach ✅ How to attract and retain customers with stellar online communication ✅ How to choose your words well, sparingly, and with honest empathy for your customers ✅ Best practices and ideas for crafting credible, trustworthy content ✅ “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write ✅ Inspiration. Confidence. Fun.   In this book, you’ll discover:   Content marketing has evolved.   Yet writing matters more than ever.   In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.     📚📔📕📙📓📒📗📘 Lance Scoular • The Savvy Navigator 🧭🌐 #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #everybodywrites2 #writing #contentcreation    https://lnkd.in/gmNfp2Jt

📔 Everybody Writes: Your New and Improved Go-To Guide To Creating Ridiculously Good Content 2nd Edition Author: Ann Handley Chief Content Officer MarketingProfs   A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)   In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.   In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.   This new edition also includes:   ✅ All-new examples, tools, resources ✅ Updated step-by-step writing framework ✅ Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) ✅ The same witty and practical how-to approach ✅ How to attract and retain customers with stellar online communication ✅ How to choose your words well, sparingly, and with honest empathy for your customers ✅ Best practices and ideas for crafting credible, trustworthy content ✅ “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write ✅ Inspiration. Confidence. Fun.   In this book, you’ll discover:   Content marketing has evolved.   Yet writing matters more than ever.   In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.     📚📔📕📙📓📒📗📘 Lance Scoular • The Savvy Navigator 🧭🌐 #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #everybodywrites2 #writing #contentcreation    https://lnkd.in/gmNfp2Jt

📔 Everybody Writes: Your New and Improved Go-To Guide To Creating Ridiculously Good Content 2nd Edition Author: Ann Handley Chief Content Officer MarketingProfs   A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)   In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.   In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.   This new edition also includes:   ✅ All-new examples, tools, resources ✅ Updated step-by-step writing framework ✅ Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) ✅ The same witty and practical how-to approach ✅ How to attract and retain customers with stellar online communication ✅ How to choose your words well, sparingly, and with honest empathy for your customers ✅ Best practices and ideas for crafting credible, trustworthy content ✅ “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write ✅ Inspiration. Confidence. Fun.   In this book, you’ll discover:   Content marketing has evolved.   Yet writing matters more than ever.   In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.     📚📔📕📙📓📒📗📘 Lance Scoular • The Savvy Navigator 🧭🌐 #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #everybodywrites2 #writing #contentcreation    https://lnkd.in/gmNfp2Jt

📔 Everybody Writes: Your New and Improved Go-To Guide To Creating Ridiculously Good Content 2nd Edition Author: Ann Handley Chief Content Officer MarketingProfs   A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)   In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.   In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.   This new edition also includes:   ✅ All-new examples, tools, resources ✅ Updated step-by-step writing framework ✅ Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) ✅ The same witty and practical how-to approach ✅ How to attract and retain customers with stellar online communication ✅ How to choose your words well, sparingly, and with honest empathy for your customers ✅ Best practices and ideas for crafting credible, trustworthy content ✅ “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write ✅ Inspiration. Confidence. Fun.   In this book, you’ll discover:   Content marketing has evolved.   Yet writing matters more than ever.   In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.     📚📔📕📙📓📒📗📘 Lance Scoular • The Savvy Navigator 🧭🌐 #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #everybodywrites2 #writing #contentcreation    https://lnkd.in/gEGGSvpG