Exter Marketing’s Post

Expectation vs Reality...We speak to ecom owners of all sizes, from brands just starting out to well established brands. There are many steps that happen between launch and success / scaling profitably. If you're a new ecommerce brand, leave your questions in the comments! If you're an established brand, what's one thing you've learned along your journey that you wish you learned earlier? #ecommerce #ecommercegrowth #ecommercesuccess #marketingreality

🌀 Are you ready to revolutionize your eCommerce strategy? Seeking strategic partners who align with our dedication to purpose-driven brands? Look no further than Real Innovation Labs. At Real Innovation Labs, we specialize in bending the lines of convention to redefine what's possible in eCommerce. Each project is a meticulously curated journey, where we immerse ourselves in understanding your challenges and craft bespoke solutions that surpass expectations. Driven by a commitment to excellence and fueled by a passion for progress, we believe in the transformative power of real innovation to shape the future of brands. Let's collaborate to elevate your brand to new heights, setting it apart in a crowded marketplace. If you're ready to explore the endless possibilities for your brand, reach out to us today. Together, we'll craft a strategy that is both extraordinary and irresistibly captivating. #RealInnovation #PurposeDrivenBrands #BrandElevation #CollaborationOpportunity 💼✨ 3.5

In this blog post, we will discuss seven customer-centric strategies for developing an eCommerce strategy. Some of these strategies include: creating a cohesive brand, understanding your audience and making their... #ecommerce #upment #development #magento #adobecommerce https://lnkd.in/d9CrZVMd

From Niche to Global Reach: OddGoods’ Strategic Move to the Exact Brand Match (EBM) Domain OddGoods(.)com Until 2024, operated on the OddGoods(.)store domain. Unfortunately .store domains tend to limit a company’s brand perception to just cheap eCommerce, even if the business offers more than just goods for sale. https://lnkd.in/dAgSk4YV

In today's digital age, the importance of branding in ecommerce cannot be overstated. With the rise of online shopping, consumers are constantly bombarded with countless options and competing products. This is where strong branding becomes crucial for ecommerce businesses looking to stand out and engage potential customers.

 Branding is not just about having a recognizable logo or catchy slogan; it encompasses the overall perception and experience that a customer has with a company. In ecommerce, a well-defined brand can make a significant impact on a customer's purchasing decision. A strong brand can create trust, loyalty, and recognition, which are essential for long-term success in the competitive ecommerce landscape.

One of the key benefits of effective branding in ecommerce is that it can help businesses differentiate themselves from their competitors. By establishing a unique brand identity, companies can carve out a distinct market position and attract customers who resonate with their values, messaging, and products. This, in turn, can lead to higher customer retention and increased customer lifetime value. 💼🛍️🌐 #Ecommerce #Branding #BrandIdentity #CustomerExperience #MarketDifferentiation

Are you working in the world of e-commerce with these top-notch strategies? 💼 Whether you're starting fresh or fine-tuning your online store, these tips will elevate your game: 1️⃣ Nail your niche: Find your unique selling point and target audience. 2️⃣ Optimize UX: Make it easy and enjoyable for customers to browse and buy. 3️⃣ Master SEO: Get discovered by optimizing your site for search engines. 4️⃣ Embrace omnichannel: Seamlessly integrate your online and offline experiences. 5️⃣ Personalize, personalize, personalize: Tailor your offerings to individual preferences. 6️⃣ Leverage social media: Build relationships and drive traffic with engaging content. 7️⃣ Prioritize customer service: Delight your customers at every touchpoint. Ready to skyrocket your e-commerce success? Let's implement these strategies and watch your business thrive! 💻🚀 

Paul Tough, Founder and CEO of STRATAGEMS, recently engaged in a detailed discussion regarding their partnership and the promising yet complex future of ecommerce. 👉 With an experience of over 20 years, Stratagems is a SHOPLINE exclusive branding, design, and ecommerce agency that assists brands and retailers with strategy, business development, as well as world-class design and web development services. Here are some key insights from Paul: 🏆 What makes SHOPLINE + STRATAGEMS a winning combination? →The team is obsessed with technology and is truly customer-focused, which resonates with our vision. 💡 What trends and challenges do DTC brands encounter as they navigate the current economic climate? →Having a tech stack that enables quick market entry and allows for swift adaptation to varying conditions in different markets and regions, which will become increasingly important considering the recession and shifts in customer behavior. Watch him answer quick questions on the go! 👇🏼

In this blog post, we will discuss seven customer-centric strategies for developing an eCommerce strategy. Some of these strategies include: creating a cohesive brand, understanding your audience and making their https://lnkd.in/dBYETuUS

#Unlocking the Secrets of Alpha #Marketing: #Strategies for #E-commerce & #Web3 Success 🌐 In the ever-evolving digital landscape, mastering innovative marketing strategies is key to staying ahead of the curve. As an AlphaCopy Maven, I'm excited to share insights on how e-commerce and Web3 entrepreneurs can harness the power of alpha marketing to drive unparalleled success. 🔍 #What is #Alpha #Marketing? Alpha marketing goes beyond conventional tactics, embracing innovation and agility to lead the pack. It's about daring to be different, testing new approaches, and continuously optimizing for maximum impact. 💡 #Strategies for #Success #Personalization: Tailor your marketing efforts to speak directly to your audience's needs and preferences. #Data-Driven #Decisions: Leverage insights to fuel informed strategies and optimize performance. #Omnichannel #Approach: Reach customers wherever they are, across multiple touchpoints and platforms. #Storytelling #Mastery: Craft compelling narratives that resonate with your audience on a deeper level. #Agile #Adaptation: Stay nimble and ready to pivot in response to changing market dynamics. #Elevate Your #Brand By embracing alpha marketing strategies, e-commerce and Web3 businesses can unlock new levels of growth and success. It's time to step into the future of marketing and unleash the full potential of your brand. 🔑 #AlphaMarketing #DigitalInnovation #EcommerceSuccess #Web3Strategy #MarketingStrategies #BusinessGrowth #DigitalMarketing #InnovativeMarketing #AlphaCopyMaven #EntrepreneurialSpirit Join the conversation and let's redefine the future of marketing together!

#ecommerce The anatomy of a profitably scaling brand. In a little over a week, I will have the pleasure of hosting a fireside chat with Aimee Connolly in Belfast eComm Live™ & eComm Awards | eCommerce Events .. For those at home, they will know both Aimee and her brand. They are a blazing a trail. For those in the other markets watch them closely. First thing we need to do is come up with a new name for the fireside chat. There are characteristics that can join successful brands togehter and Sculpted by Aimee is no exception. > Shopify led experience. > Omni channel approach. (Bricks and Mortar and concessions) > Embracing international selling. (UK, Saudi Arabia and more) > Using Social channels to community build. > Strong brand proposition connected directly to all brand values. Evident throughout the site. > Creation of value adds for the community - MUA courses, events and more. > Customer events dotted throughout the year. > The right amount of NPD. > Events and marketing opportunities across each business element. > Random acts of customer kindness. > A CSR/ESG policy that is right fit. > A super lean ecomm team - hire well and empower. > Test and learn environment. > Embracing tech where it makes sense to do so. > Strong planned marketing to that reactive marketing can happen and capture market moments. > Knowing when to stop something. But couple this with: > Strong brand values which are leading the internal culture. > A leader who knows the market very well and has naturally leaned into diversity - giving a larger addressable market. > Simplicity as a value - it should not be so complicated. > Brilliant commercial policies. > Brilliant market understanding (example: European cosmetic regulations are among the strictest in the world, Aimee searched for nearby producers online, and opted for one in Italy at first, knowing they would be compliant. She worked with her producers to develop formulas for her first two products.) A by product, shorter delivery times. Since its set up in 2016, Aimee and her team have built wisely and repatrioted money back into the business to develop it. Organically grown Happy customers = Profitable company There are a lot of spinning plates there and much of the above seems simple, but is not. Blending them, keeping them going is so tough. With the category they are in, there is enormous room for growth. Brands such as E.L.F. BEAUTY provide a framework of whatis possible. 20 consecutive quarters of growth. Similar in their make up (pun intended), I really am excited to see where they go next. Can't wait for our catch up next week. Finally, no talk of exits, no lack of ambition, just a business doing things for the long term. Thinking big. #retail #usretail #strategy #brandstrategy #marketing