"Gatekeepers don’t block opportunities—they test your value." ⠀⠀ Being an SDR isn’t just dialing numbers... It’s about navigating gatekeepers like a pro and earning a decision-maker’s time. Here’s what top SDRs do differently: ↳ They treat every “no” as a signal to recalibrate, not retreat. ↳ They walk into every call with clarity and conviction, not hesitation. ↳ And most importantly, they lead with value—not apologies. Picture this: You’re on a call with the assistant of a CEO. Average SDRs sound tentative: “I’m sorry to bother you, but I was wondering if…” The pros? They own the moment: “I’ve got insights that could double [CEO’s] results. Can you help me share this with them?” One sounds weak. The other?... Unforgettable. The takeaway: Top SDRs position themselves as partners, not pests. They focus on opening doors... not tiptoeing around them. Action Step: Before your next call, reframe your mindset. Ask yourself: ↳ What value am I truly bringing? ↳ How can I frame it to earn my seat at the table? Next post: Why tone matters more than words—and the deadly mistake most SDRs make. Stay tuned.
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I’ve built no-cost resources to answer the most frequent questions I’m asked: “How do top AEs spend their time” -> My Good Day Framework: https://lnkd.in/g879yrCK “What habits do you see in top performers” -> Seven Habits of Elite Sellers: https://lnkd.in/gSmDHXwG “How can I hit the ground running as a new AE?” -> SDR Acceleration Framework: https://lnkd.in/g9SZm5wr I hope these are helpful for you. If you think they may help others, a repost will help more sellers get answers to these critical questions. What question should I answer next?
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🏗️ Stop Wasting Time on Bad Leads 🏗️ Let’s face it: not all leads are created equal. Spending time on unqualified leads can drain your time and resources. Here’s how to qualify smarter: 1. Ask the Right Questions: Can they afford your services? Are they ready to start? 2. Set Expectations Early: Be clear about timelines and budgets. 3. Focus on Value-Driven Clients: Look for those who care about quality, not just price. 4. Use Technology: Tools like CRMs can help track and prioritize leads. Time is money—focus on the leads that matter! What’s your biggest challenge with lead qualification? Let’s discuss below.
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Death or talking to an SDR? Tough decision... The C Suite doesn't have time to waste on qualification calls. But you don't want to waste your team's time on a bad-fit prospect either. So what's the solution? Pre 👏 qualify 👏 your 👏 leads 👏 Ask the right questions *before* the call, then automatically route leads to the right person. What would you rather do than sit on a qualification call with an SDR?
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Every new hire should be an SDR for 2 weeks: AEs, managers, directors, VPs. Everyone - They will learn who their customers are. - They will learn their goals and challenges. - They will learn what works vs. what doesn't. - They will learn how the product is perceived. Most importantly: They will stop imposing top-down decisions on their SDRs that make absolutely no sense. I also have an easy way out for you: Just listen to your SDRs. They have the pulse on the market. Let them guide you in your decisions. Bottom up ⬆️ What else would you add?👇 PS: Help your SDRs 2X their pipeline like 4,000+ others: https://lnkd.in/gTbPiShP
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Preparing for Inbound leads AND Outbound leads... Both have one thing in common... with 3 steps to follow. The person your meeting has a problem that they think YOU MIGHT BE ABLE TO SOLVE... Even for outbound sourced leads. On your next qualification call...remind yourself of this. But remember... 1. You still need to earn the right to ask questions (No matter how interested or not they seem) 2. You still need to uncover the root cause (No matter how obvious it is you can help them) 3. You still need to make it easy for them to part ways. (No matter how much you want the deal in your pipeline) P.S. Want to compare yourself to elite sellers? Checkout the Elite Sellers Assessment (on my LinkedIn Profile)
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The #1 reason why you will struggle to grow your business... There are so many moving parts, and it’s easy for founders to get buried in to-do lists, losing sight of top priorities. The two things that most often get overlooked? Sales and people. The right team, systems, and net sales are what drive businesses forward. Founders know this—most people do. But instead of working on their business, too many end up working in it. At SDRFUNNELS.COM, LinkedIn’s largest global SDR community, we get it. That’s why we’re giving away our no-fluff, high-impact playbook—for free. Introducing "The Ultimate SDR Team Playbook" Want an SDR team that actually delivers? Too many founders struggle because they miss these 5 simple steps to hiring SDRs who can close. In this playbook, you’ll get: - Why traditional hiring advice may be setting you up for failure—and what to do instead - Battle-tested, A/B-tested cold email sequences - Key questions to ask before, during, and after the SDR interview - The exact SDR profile you should be looking for - And a lot more. Want it? Drop a “PLAYBOOK” below, and I’ll send it your way.
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Calling all new SDRs! 📞 The more you practice, the luckier you get! Back in December, I offered a similar opportunity for new SDRs to practice their cold calls with me, and the response was huge. If you're just starting out in your first SDR position and looking to hone your skills, I'm here to help. Whether you're seeking advice on crafting the perfect pitch, overcoming objections, or mastering the art of rapport-building. Drop me a message if you're keen to practice a Cold Call and I can offer some feedback & advice! #SDR #ColdCalling #SalesTips #Certus
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"The secret to a 30-minute meeting? Start with 37 seconds." ⠀⠀ Big asks can feel overwhelming to prospects. Top SDRs know the trick isn’t to go big—it’s to go small first. It’s all about micro-commitments. Here’s the difference: A rookie SDR says, “Can I book 30 minutes on your calendar?” No thanks. But a pro SDR? They start small: “Does your company prioritise [specific pain point]?” The decision-maker pauses. “Yes.” “Great—let me share a quick idea…” In two sentences, they’ve secured a small “yes” and built trust. Why it works: Every small agreement lowers resistance. Each micro-commitment builds confidence in the SDR. By the time they suggest a meeting, it feels like the logical next step. Action Step: Next time, skip the big ask. Start with: ↳ “Does your team ever deal with [challenge]?” ↳ “Would you find it helpful if I shared a quick example?” Focus on earning trust, one yes at a time. Next post: “Pain Hacking”: How top SDRs uncover hidden motivations prospects won’t share openly. Stay tuned.
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