Ewan Maalerud’s Post

"The Secret to Nike's 'Just Do It' Ad Campaign Success - Emotional Connection" Every successful ad is deeply connected with people's emotions. It's not just about being unique; it's about connecting with the audience's feelings and experiences. A prime example is Nike's iconic "Just Do It" campaign. In 1988, Nike revolutionized sports marketing with a simple powerful message that still hitting today. "Just Do It" was more than just a slogan—it was a 'call to action', urging people to push past excuses and take control of their fitness journey. Why did Nike launch the "Just Do It" campaign? In the late 1980s, Nike's sales were declining. Other brands were gaining ground, and Nike needed a bold move to revitalize their brand. The fitness industry was growing, and consumers were looking for more than just athletic shoes—they wanted motivation and inspiration. At at time, Nike partnered with Wieden+Kennedy, an agency known for its bold and innovative approach. Dan Wieden, the agency's co-founder and Phil Knight's, CEO of Nike (runner and entrepreneur), led to the creation of the "Just Do It" campaign. The result? A game-changing campaign that created an emotional connection with consumers, beyond just selling shoes. It tapped into universal emotions of determination, struggle, and triumph, creating a deep emotional bond with the audience. Nike's sales increased from $877 million in 1988 to $9.2 billion a decade later. The campaign helped Nike reclaim its position as a leader in the athletic wear market, outpacing competitors. In today's competitive market, it's crucial for businesses to create ads that touch the heart, not just the mind. By understanding and tapping into your customers' emotions, you can build a stronger, more relatable brand. #Advertising #Marketing #Branding #CustomerEngagement #Adcampign #EmotionalMarketing #Nike #JustDoIt

NIKE: A Case Study in Controversial Marketing✔️📈 Nike's Latest Ad Misstep: Lessons in Brand Messaging📣📊 In the constantly changing world of brand marketing, controversy can have positive and negative effects.💯 As all eyes turn towards the upcoming Paris Olympics, Nike finds itself in a challenging position. The company hopes recent missteps in the "Winning Isn't For Everyone" ad campaign won't attract widespread attention. Nike is no stranger to controversy. The 2018 campaign featuring Colin "Kaepernick is a compelling example.". The ad carrying the bold message "Believe in something. Even if it means sacrificing everything" sparked significant debate. Yet, it also brought crucial social issues to the forefront, "Deeply resonating with Nike's" core audience and providing a platform for profound societal discussions. This a critical question for marketers and brand strategists: When does controversy serve a brand's purpose, and when does it become detrimental? Nike's success with the Kaepernick ad lies with the brand's values and the expectations of its audience. The message was bold but authentic to the brand's identity - a key element in effectively navigating controversy. Conversely, the "Winning Isn't For Everyone" campaign seems to have missed the mark, resulting in backlash without the same meaningful engagement or positive impact. The message for brands is clear: Controversy can be a potent tool, but only when it aligns with the brand's core values and genuinely resonates with the target audience. Missteps in this area can quickly become liabilities, undermining brand equity and eroding consumer trust. As we observe how Nike handles this latest challenge, the broader lesson for marketers is to carefully consider the potential impact of controversial messaging. it can enhance a brand and build stronger connections with consumers. But if done poorly, it risks isolating the intended audience. Please let me know what your thoughts are. How can brands effectively convey the fine line between bold messaging and potential backlash? Let's talk about it. #nike #winning #marketing #branding #advertising #justdoit #Advertising #Mindset #Motivation #Design #Inspiration #Winning #Nikebillboard #Nikecampaign #AllysonFelix #Sportswear #Innovation #michaeljordan #BrandLegacy #Empowerment #Diversity #paris #olympics #paris2024 #footwear #sportsmarketing #sports #athletemarketing

The campaign isn’t just advertising—it’s a masterclass in creating movements. Nike through "Just do it": - Sold determination, ambition, and resilience—not just shoes.  - Connects with universal emotions to make their message unforgettable. - While featuring legends like Michael Jordan, It also championed you.  - Speaks to the dreamer in everyone, not just their primary audience. - Relatable struggles, inspiring victories, and raw human emotion became the heartbeat of this campaign. ‘’Stories sell because they stick.’’ - Just Do it like Serena Williams embodied Nike’s ethos to help the campaign blending aspiration with credibility. - Nike partners with ambassadors who represent their brand’s mission like Michael Jordan. ''Consistent, Everywhere'' From TV to social media - It unified its message across channels.  - It reinforce their campaign’s theme at every touchpoint. ''Just do it'' campaign reward Nike with : - Their share of the U.S. sports shoe market soared from 18% to 43%. - Their revenue skyrocketed to $9.2B within a decade. ‘’Just Do It” isn’t just a tagline - It’s a mantra for overcoming doubt and chasing dreams. - People act when they feel inspired.  - Your message should move, not just inform. ‘’Think Beyond the Sale‘’ - Build campaigns that connect with values, not just purchases. - Adapt a strong idea to evolving cultural narratives to keep it alive. Lesson: A simple, powerful idea executed with authenticity can transform you into a cultural icon. ‘'Just like you’’  - ‘’Nike did it’’ #MarketingMasterclass #BrandingTips

Timeless Lessons: Rediscovering Iconic Ads Day 1 In 1988, Nike launched its iconic "Just Do It" campaign, forever changing the landscape of athletic marketing. The first ad featured 80-year-old marathon runner Walt Stack jogging across the Golden Gate Bridge. The simplicity and rawness of the ad emphasized perseverance and determination, core values that resonated deeply with audiences. The message was clear: If an 80-year-old man could tackle a marathon, what's stopping you? This campaign boosted Nike's sales and solidified its brand as a symbol of motivation and achievement. Key Takeaways: Emotional Connection: Nike tapped into universal human experiences and emotions, creating a powerful connection with their audience. Simplicity: The straightforward, relatable message made a significant impact without the need for flashy visuals or complex narratives. Consistency: The "Just Do It" slogan has endured for decades, demonstrating the value of a consistent and compelling brand message. Reflecting on this, I realize the power of storytelling that inspires and resonates with your audience personally. Nike's approach is a brilliant example of how simplicity and emotional connection can create a lasting impact. If this post was helpful, please share it and follow Rahul kushwah for more. #nike #justdoit #branding #marketingstrategy #videomarketing #marketing

Yet another marketing masterclass from Adidas 💡 In my opinion, “Believe That” is the most creative, authentic NBA athlete marketing campaign of the last decade. Here are a few (of many) things athlete marketers / brand partners could takeaway from this to apply to their creative campaigns: ✓ Nostalgic feel (revisiting Nike/Jordan commercials from the ‘90s) to bridge generational gaps b/t consumer bases ✓ Aspirational messaging (which fuels storytelling + establishes an emotional connection with hoop fans) ✓ Competitive advertising (positioning the AE 1 product alongside iconic footwear + important figures in culture) ✓ Social first (executing entirely on social media without paid support, according to Ad Age + integrating real tweets to drive community discussion) ✓ Timely, yet evergreen (addressing the playoff exit, while laying the foundation to capitalize on future hate lol w/ an evergreen “receipts” concept) S/o to everyone involved for the excellent work. Looking forward to seeing how the campaign evolves into next season.. I also encourage you all to check out the complete commercial series 🙏🏾🙏🏾 #athletemarketing #brandpartnerships #creatorstrategy cc: Miles Jackson-Cartwright, M. Pharoh Martin, Allen Xie, Miles Feuer, Pierre Jordan, Aneesh Ahuja, Cam Mason, Stephanie Mejia, Johannes Leonardo

Nike's "Winning Isn't for Everyone" ad has stirred the sports world with its bold and thought-provoking message. Let's dive into how this commercial impacts Nike's business and brand. In this powerful ad, Nike challenges the conventional notion of success, emphasizing that true winning requires relentless effort, dedication, and resilience. It showcases athletes pushing their limits, facing setbacks, and ultimately triumphing through sheer determination. 1. Reinforced Brand Identity: Nike has always been about pushing boundaries and striving for greatness. This ad reinforces their core message of "Just Do It" by highlighting the grit and hard work behind every success story. This consistency strengthens their brand identity and resonates deeply with their audience. 2. Emotional Connection: By portraying the raw and often overlooked struggles of athletes, Nike creates a strong emotional connection with viewers. This relatability fosters a sense of loyalty and admiration, encouraging customers to align themselves with a brand that understands and celebrates their journey. 3. Inspiration and Motivation: The ad serves as a powerful motivator, inspiring athletes and non-athletes alike to push beyond their limits. This motivational aspect not only enhances brand perception but also drives customers to choose Nike products as tools for their own journeys towards success. 4. Social Media Engagement: The provocative nature of the message sparks conversations and debates online, increasing Nike's visibility and engagement across social media platforms. This organic buzz amplifies their reach and influence. 5. Differentiation: In a crowded market, standing out is crucial. By boldly stating that "Winning Isn't for Everyone," Nike differentiates itself from competitors, positioning the brand as one that values authenticity and the true essence of competition. 6. Sales Boost: The emotional impact and motivational appeal of the ad can translate into increased sales. Consumers inspired by the message are more likely to purchase Nike products, associating them with their own aspirations and goals. Nike's "Winning Isn't for Everyone" ad isn't just a commercial; it's a statement that challenges us to redefine what it means to succeed. It's a reminder that victory is earned, not given. Are you ready to rise to the challenge? Lace up with Nike and prove that winning is for those who dare to go the extra mile. #Nike #JustDoIt #WinningIsntForEveryone #AthleteMindset #PushYourLimits #chrisshales

Imagine you’re scrolling through Instagram, and you come across a Nike post. It’s a video of an athlete sharing her journey of overcoming injury and getting back into competitive sports. She talks about the mental and physical challenges she faced, and how staying active and focused helped her push through. Throughout the video, she’s wearing Nike gear, but it’s not the focus of the content. Instead, the story is about resilience and determination. At the end of the post, Nike includes a soft call to action: “Explore more stories like this on our website.” Without directly promoting their products, Nike has managed to engage you with an inspiring story, subtly showcasing their brand values and products in the process. You feel motivated, connected to the message, and more likely to trust Nike as a brand that supports athletes in their journey, whether they’re professionals or just starting out. This is how Nike uses indirect marketing to build relationships and promote their brand without overtly selling, making their content more engaging and relatable. How well do you use the indirect marketing strategy for your brand? I'll be sharing more highlights on this It's a new week, you need brand strategies and clarity for your brand? Send a DM #florencespeaks #branding #brandstrategist #digitalmarketer #socialmediamanager #indirectmarketing #marketing

Nike’s latest ad has stirred the pot… and that’s why it’s genius. Let me break it down 👇🏼 Great advertising isn’t about pleasing everyone. The best brands take a stand, which means standing against something, too. 🔥 To build a powerful brand, you need to alienate 80% to deeply connect with your 20%. 🎯 Brands provoke emotions; products don’t. In this ad, Nike rejects losing, embodying the spirit of winners. They’re saying: 'NIKE IS FOR WINNERS.' It might not resonate with everyone, but those it does connect with will love the brand even more. 🚀 Most brands fail not because of their tactics but because they fear being disliked. 😤 If no one’s complaining in your comments, you’re playing it too safe. Hats off to Nike and the W&K team. This is how legends are made. Congrats to Nike and the W&K team. Iconic.

1. Nike: Just Do It Campaign Launch Year: 1988 The Nike "Just Do It" campaign is a landmark in advertising history, revolutionizing the way brands connect with their audience by tapping into universal human motivation. Why It's a Marketing Genius: Universal Appeal: Launched in 1988, Nike's "Just Do It" campaign transformed the brand's image from being focused primarily on marathon runners to appealing to a much broader audience. By shifting the message to resonate with anyone who has ever faced a challenge—athlete or not—Nike tapped into a universal drive to push limits and achieve goals. This inclusivity helped Nike break away from the narrow confines of its original target market and connect with people of all ages, backgrounds, and fitness levels. Simplicity and Power: The slogan "Just Do It" is brilliantly simple yet incredibly powerful. It encourages action and determination, making it a motivational mantra for millions. The phrase is easy to remember and instantly recognizable, giving it the ability to inspire across different contexts, whether it’s sports, personal challenges, or everyday tasks. Emotional Connection: Nike masterfully paired the "Just Do It" slogan with inspiring stories of athletes, both famous and everyday individuals, overcoming obstacles. This emotional storytelling created a deep connection with consumers, positioning Nike not just as a brand of athletic wear, but as a symbol of empowerment and perseverance. Consistency Across Platforms: The campaign was rolled out across all media channels—TV, print, outdoor, and digital—creating a cohesive and omnipresent brand message. The consistency in Nike's messaging reinforced the campaign's impact, making "Just Do It" synonymous with the brand itself. Enduring Legacy: The "Just Do It" campaign didn’t just boost sales—it became a cultural phenomenon. Over three decades later, the slogan remains a cornerstone of Nike’s brand identity, continually inspiring new generations. Its success has set a benchmark in the advertising industry for creating campaigns that are both timeless and adaptable. In summary, the "Just Do It" campaign is a marketing genius because it redefined Nike’s brand image, created a universal and emotionally resonant message, and established a slogan that continues to inspire and motivate people around the world. This campaign turned Nike into a global symbol of ambition, determination, and success. Poster designed by : Chirag Patel #nike #linkedinetworking #research

Explore how Visual Effects helped Nike captivate global audiences during the World Cup. Case Study: How Nike Used Visual Effects to "Write the Future" In 2010, Nike launched its iconic "Write the Future" campaign during the FIFA World Cup, setting a new standard in sports advertising. The campaign captivated global audiences with visually stunning commercials featuring football stars like Cristiano Ronaldo and Didier Drogba, blending CGI to depict alternate realities where players shaped their destinies on the field. Results: Market Impact: Generated immense buzz and anticipation among football fans and media outlets worldwide, making Nike the most talked-about brand during the World Cup. Consumer Engagement: Achieved over 25 million views on YouTube alone for campaign videos, along with significant social media interactions and shares. Sales Performance: Experienced a surge in sales of Nike football apparel and footwear during the World Cup period, attributing success to the campaign's emotional appeal and innovative storytelling. Key Achievements: Global Engagement: Reached millions of football fans worldwide, making Nike the talk of the World Cup. Brand Differentiation: Demonstrated Nike's innovation in sports apparel and footwear through compelling storytelling. Emotional Connection: Connected deeply with fans and athletes alike, fostering strong brand loyalty and driving sales. Impact: The campaign's use of visual effects not only elevated Nike's brand presence but also drove significant consumer engagement and boosted sales during the tournament. Let's explore how visual effects can elevate your brand's storytelling and engage audiences globally. #Visual Effects #vfx #wmtwotechnologies #writethefuture