EVERSANA’s Post

In today’s rapidly evolving healthcare landscape, effective KOL engagement is more crucial than ever. Traditional, transactional interactions just won’t cut it. So, how can medical affairs teams build meaningful, strategic partnerships with KOLs? 🌐 Introducing Klick Health’s Stakeholder Maturity Index (SMI), a cutting-edge framework designed to transform your KOL engagement strategy. By evaluating capabilities across key pillars—identification, competitive analysis, engagement planning, and operational efficiency—the SMI provides a roadmap for evolving from basic interactions to holistic, impactful relationships.Participants at the recent MAPS conference used the SMI to assess their current state, revealing a common journey towards integrated, data-driven engagement. Key insights? Embrace cross-functional collaboration, break down silos, and leverage advanced technologies to enhance KOL interactions. 💡 Ready to redefine your KOL engagement strategy and drive innovation in healthcare? Dive into the full article for actionable insights and learn how to elevate your approach. https://lnkd.in/gbvHYrhp

How patient-centric is the pharma industry? 🤔 This question lingered at last week's Patient Centricity and Engagement conference in London. The alignment between patient advocates and industry voices on patient involvement was powerful, but the conversations revealed we’ve got work to do to get to where we want to go. Key insights I’m taking back to Stitch: 📈 ROI drives action: Patient engagement must show clear value. 💯 All-in commitment: It’s everyone’s job, not just one department’s. 🏥 Direct support matters: The industry drives value with toolkits and support for sites and patients. Thanks to the organisers for a great event. Looking forward to next year 

🚀 Patient centricity from day one: Is it truly achievable in complex launches? The answer is yes, but only if the patient perspective has been prioritised right from the beginning of development. Patient centricity isn't an afterthought; it's a core principle that should be embedded throughout the entire product life-cycle. We believe that putting patients at the heart of every decision is key to navigating the complexities of bringing new therapies to market. By considering the patient voice and aligning activities around their needs, you can: 🤝 Build strong relationships with key stakeholders, including patient advocacy groups and healthcare professionals. 📊 Generate high-quality evidence that demonstrates the real-world value of your therapy for patients and the wider healthcare system. 🗣️ Develop differentiated messaging that resonates with patients and healthcare professionals alike. Ready to learn more about how to achieve true patient centricity in your next launch? Download our whitepaper now for actionable insights and strategies 👇 https://lnkd.in/dtqTXtsZ #PatientCentricity #RWE #Pharma

Strengthening #healthequity is a key driver of better universal health outcomes, and ensuring people have equal access to relevant health information and care is a top priority of many executives in the #healthcare and #lifesciences industries. To support this critical initiative, #marketers must work to battle misinformation, adopt #digital best practices, and ensure the brands they represent have access to the data to uncover #insights to better engage underserved or vulnerable populations. Join us on April 23 to discover how healthcare marketers can play a critical role by using data to accelerate progress in building more equity. There will be an opportunity to ask questions during the live event. #pharma #data #healthdata

Healthcare professionals rely on the latest scientific evidence to support clinical decisions and improve patient outcomes. But for too many HCPs globally, access to relevant information remains limited. This free webinar, hosted by Impatient Health, will discuss smart digital approaches to reach every HCP, and realise every opportunity. Join Jonathan Macdonald, General Manager, EPG Health, and a panel of pharma industry leaders to explore how digital platforms can be harnessed to keep all HCPs well informed, no matter their location or role. Why you should attend: • Reimagine how medical information is shared and used globally • Explore innovative digital tactics to expand reach and influence • Discover how your strategy aligns with the wider industry • Pose burning questions to an expert panel Register for free – https://lnkd.in/ehU-rKQj Paul Simms, Monica Mercer, Dr Kishan Rees, Mansee Jajoo #MedicalAffairs #HCPEngagement #Digital #Pharma

Don't miss this opportunity to learn and connect, by joining us for a free webinar hosted by Impatient Health. Featuring Jonathan MacDonald, General Manager of EPG Health, and a panel of pharma industry leaders. This event will explore how smart digital approaches can ensure all HCPs have access to the latest scientific evidence, no matter their role or location. Register linked below. #Healthcare #Webinar #DigitalHealth #HCPs #MedicalInformation

June is our Patient Centricity Month, where we shine a light on how and why we put patients at the heart of all that we do. Astellas’ Patient Centricity Function was set up in 2019, and in the five years since then, we have:  ✓ Created 5 Patient Centricity (PAT-C) Functional Unit teams.  ✓ Defined the essential operational and cultural components for achieving our patient centricity vision.  ✓ Included Patient Centricity in our 2021 Corporate Strategic Plan.  ✓ Committed to our annual Patient Centricity Month.  ✓ Launched the Patient Centricity Solve-a-Thon, where employees can turn their ideas into real patient solutions.  ✓ Launched the PATIENTS ARE WHY™ brand to unite our patient centric activities.  ✓ Won the Reuters Patient Champion Award, which recognized our actions to bring patient insights into our culture.  ✓ Established Patient Centricity University, a learning hub to make our work more patient centric.  ✓ Delivered our first Patient Partnerships Annual Report.   ✓ Embedded a patient centric culture across all business functions. Looking ahead to the next five years, we hope every company and stakeholder will be focused on what matters most to patients. We are working to help other pharma companies adopt our approach. We will also use our experience to help drive change across entire healthcare systems.  Find out more about Patient Centricity at Astellas: https://lnkd.in/g8Sj8AGb #PatientCentricityMonth2024 #PATIENTSAREWHY

✔ How to hit the ground running when it comes to HCP engagements If you are new to a therapy area, the first interaction with Healthcare professionals who work in that space, is an important one. There is only one chance to make a good ‘first impression’. Your level of understanding of the therapy area landscape and the environment that the HCP works in, will absolutely influence how you are perceived by the HCP in that first encounter. When you have that deep understanding, it means as a company you can discuss and prioritise support initiatives from the start. It means you can have very relevant and empathetic engagement, the kind of engagement that makes leading companies stand out. Make every moment matter in that first encounter. Talk to us about our ‘Voice of the Customer’ reports and we can show you why 7/10 leading Pharma companies use these valuable reports. We can even show you the correlation between the companies who use our reports and how they are perceived by the HCPs with whom they engage. They are listening to the Voice of the Customer. Darmah Market Research - Helping companies unlock the potential to deeper understanding and enhanced engagement.

Pharma’s relationship with its stakeholders has dramatically evolved over the last few years. Previously, the industry relied on physicians to communicate with patients on their behalf, but COVID forced Pharma to engage with them in a new kind of direct engagement. Nowadays, it’s not just doctors making recommendations. People with conditions are becoming more involved in their healthcare options — and can be vocal advocates in recommending your products. At RepTrak, we go beyond traditional NPS surveys to provide a deeper understanding of stakeholders’ willingness to recommend, tracking sentiment over time. In H1 2024, Pharma’s Recommend Score rose to a strong 70.6, reflecting progress in stakeholder engagement With RepTrak, you get insight into the perceptions and expectations of your most important audiences, so you know what levers to pull for the business outcomes that are most important to your business. From patients to professionals, if you’re ready to mend relationships with your stakeholders, RapTrak for Pharma is here for you. Our industry solution can help you navigate the complex relationships you have with different stakeholder groups. Learn more at: https://lnkd.in/g_4ZEHHP

As marketers and market researchers, we are deeply familiar with the mechanics of the treatments we bring to market for patients, caregivers, and healthcare professionals. But the people we serve who need treatment are not myopically focused on their medical condition. Patients are people first, and they balance their health alongside their careers, their finances, their passions, and their relationships. How, then, might we bridge the gap between our perceptions of the patients we serve–and the reality of their lived experiences? Join Danielle Jacobs, formerly from AstraZeneca, and Brandtrust’s Bailey Kielarowski, at Pharma Market Research Conference PMRC Bay Area as they share fresh ideas to shift from a mindset that centers brands first to one that centers patients first. Centering Patients as People: A Practical Guide to Incorporating Patient Centricity in Market Research Thursday, 6/13 | 9:35 AM PST | TRACK A Learn more about the session: https://ow.ly/FQVh50Saw6H Connect with the Brandtrust team and pick up our gift of insight (a new book!) at our booth. Not attending but interested in these topics? Connect with us today! #PatientCentricity #MarketResearch #PMRC