I make Marketing Technology ownership easier. Co-Founder @ First Three Things | Optimizely MVP
If you’re one of the IT departments faced with a series of difficult questions after a Black Friday laced with instability and poor customer experiences. Listen up… Blame the vendor. Yes! Their platform let you down. Badly, and when you needed it most. Wait. I’m joking. Of course.. Two decades of technology consulting has shown me that the devil normally hides in the unique customisations and implementation details specific to your requirements. It’s also shown me that it’s normally, cheaper, easier and lower risk to fix what you have then to start afresh. Time to call in the experts #BlackFriday #Ecommerce #Optimizely #MarTech
