EvenDigit’s Post

Your checklist to effectively test creatives for Facebook ads: - Define what success would look like – for instance if you’re looking for purchases, what is your target CPA? - Put 1 ad concept in 1 ad set – create 3 variations of your ad - Set up an ABO campaign to make sure your test gets spend - Use a broad audience – this lets you know if your creative has scalability potential - Note performance for 3 days – give the ad a fair chance to perform - Once you determine a winner, post ID the winner to your other campaigns so you don’t lose all the engagement Remember, creative testing is the only way to figure out what your audience really likes & thus, the only to improve ad performance. Ad fatigue is real, don’t rely on a few creatives if you want to scale & grow. #facebookads #digitalmarketing

Sometimes, all you need is a bunch of good creative testing! Well, dating isn't the only area where you find your match after a bit of exploration. 👀 Looks like it applies in the Facebook ads field as well. As you can see in the image, we were experiencing a CPA of ₹420+ with the old creatives. However, as I tested new angles and explored a little to find the perfect match for the audience, I managed to decrease the CPA to ₹112. Which means, I reduced the CPA by 74% with the new creatives for this brand. This is nothing but a reminder for you to test and explore because you won't know it unless you do it. 😉 #fbads #facebookads #performancemarketing #instagrammarketing #instagramads #igads #growthhacking

3 factors play a huge part with Facebook Ads Success and Conversion 👇 1. The Audience 2. The Ad Creatives 3. The Offer When the ad is not actually performing well, most times it's down to the Ad creative And if the Ad is performing well and sales are not coming in, it's mostly down to the offer Fix the Ad creatives to get the Ads performing well Fix the offer to get the Ad converting well And this whole thing works when you really know what your target audience wants Fixing the Ad creatives and offer is not something that is done once... It's not like a one-time thing It's something that should be always improved based on cusomer feedback Basic stuff, but a lot of marketers still miss it. Well, I hope this helps. --------------------------------- P.S - What specific strategies have you used to optimize your ad creatives for Good engagement and conversions? Drop a comment below 👇 #facebookads #ecommercemarketing

Scalability is crucial in Facebook Ads campaigns.✅️ This involves adjusting budgets by gradually increasing them or expanding the variety of winning creatives to reach a broader audience. By combining vertical and horizontal strategies, we can achieve new levels of success in our campaigns. I like to repeat this over and over again. We must follow the numbers. They are our guide. ___ 》P.S. If you scale with budget, don't exceed more than 20% per day, and if you scale by creative, don't make drastic changes. #FacebookAds #Scalability #Ads 🎯

📌What details to look for in a Facebook ad placement? - Part 2 4⃣️ Controlling Test Variables During the product testing phase, two ad groups are usually set up with two strategies: the same advert for two different audiences and two adverts for the same audience.🌟 5⃣️ material innovation Continuously test new advert material in case the advert's effectiveness declines and spare material is available to counter the decline.💡 6⃣️ Increase in total orders As advertising costs rise, so does the cost per conversion. Therefore, prompting customers to make multiple purchases to take advantage of discounts on product detail and shopping cart pages, as well as optimising upsell and cross-sell strategies, can help increase the amount per order and increase profitability.📣 #Facebook #Facebookads #Campaign #AdPlacement 

Are You Making This Facebook Ads Mistake? 💡 After running Facebook Ads for almost 5 years, there’s one critical issue I see most advertisers struggle with: Ad Fatigue. 👉 Here’s why it’s a problem: According to new data from Meta, after 4 exposures, conversions drop by 45%! Imagine your cost per sale doubling just because people have seen your ad too many times. Solution? Increase the number of ad creatives you produce. Test more formats, iterate, and stay fresh! 🔑 Key Takeaway: Don’t let your ads fade. Consistently introduce new creatives to keep your audience engaged and your results strong. #FacebookAds #AdStrategy #DigitalMarketing #PerformanceMarketing

What is Facebook Ad Campaign scaling, and how can we do it. Facebook Ad Campaign Scaling means increasing the size of the campaign without affecting the results of the campaign. Ad campaign scaling can be done in two ways. 1: Vertical Scaling 2: Horizontal Scaling In vertical scaling, we increase our budget, but we do this when our ad frequency is two or less than two. if our ad frequency is more than two we do not increase the budget but take another method which is called horizontal scaling, in which we increase the target audience and target place instead of the budget. Note: Even in the case of increasing the budget, the budget should not be increased by more than 5% or 10%. #facebook #ads #FacebookMarketingTips #SocialMediaStrategy #DigitalMarketing #SocialMediaAdvertising #FacebookAds #SocialMediaMarketing

 I audited a Google ad account for one of my new clients, And it was pretty surprising for me to see : 1- No Negative Keywords List 2- Missing important audience segments 3- Location settings were not properly targeted. Made me think how little things (with a big impact) are overlooked even by big companies. Nevertheless, I fixed them along with other issues, And we were able to get the highest ever revenue month. With ad spend 5xed CTR almost 2x CPC dropped almost 25x I do this with a simple checklist built for my clients. If you want my help to find and fix money leaks in your advertising campaigns, This is the first step. ⬇️ https://randinc.com/gift