Eva Platini-Hernandez’s Post

👗🛍️ EVEN AS ECONOMIES IMPROVE, VALUE-ORIENTED BEHAVIORS PERSIST 🛍️👗 My favorite data from the Business of Fashion /McKinsey & Company State of Fashion 2025 report is this chart on shopping behaviors that consumers plan to stick with, even if they had more money to spend, confirming a sentiment many of us have felt these past 18 months. Shoppers don’t plan to increase their fashion budgets, even as economic conditions improve in some regions. Over 80% of shoppers expect to spend the same or less on clothing, footwear, and accessories in 2025. The survey highlights the stickiness of value-seeking shopper behavior. “Value” means different things to different shoppers: some find it in shopping pre-owned or on sale, while others seek fewer but higher-quality items. 🛍️ 75% buy from an outlet or off-price retailer. Off-price retailers have continued to grow, with revenues up 1.8x despite market turbulence, attracting consumers focused on savings and smart spending. 🛍️ 61% buy or sell on resale websites. Shopping secondhand gives them the most value for their money. 🛍️ 54% buy a cheaper version or "dupe." Half of shoppers say they do for savings, while 17% see them as great alternatives, even if they could afford the original. For brands looking to differentiate, the challenge is to convince and attract value-focused shoppers. We are back to some essential brand foundations: brands need to identify a resonant value proposition, whether rooted in quality, affordability, or both, and integrate it effectively and creatively into their product, marketing, and distribution strategies. The strategy must be strong and relevant in both narrative and culture across all channels and must consider additional channels like owned outlets and resale. #luxury #fashion #shopping #marketing

Two/thirds of US shoppers would switch retailers if an item were out of stock, highlighting the need for effective inventory management, as per a recent survey by AlixPartners. Millennials, wielding greater spending power, drive demand for a seamless, consistent shopping experience. Price transparency, and customer experience are top priorities across nine fashion retail subcategories. #Fibre2Fashion #f2f #apparel #textile #fashion #textileindustry #f2fnews Read more here: https://lnkd.in/g-K5QhaZ

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel, according to EMARKETER. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January. #omnichannelretail #onlinespending #consumerinsights

Big thanks to CNBC and Gabrielle Fonrouge for spotlighting our latest Consumer Sentiment Index findings.   This year’s index reveals a stark truth: meeting consumer expectations is a moving target, and those who can’t keep up risk falling behind.   While Nike and Kohl’s rank high across generations, loyalty is anything but guaranteed. The data also shows Macy’s strong cross-generational performance, particularly with Gen X shoppers, while Adidas also makes a solid impression across categories. Proving it’s anyone’s game.   Catch the full CNBC article below for more on what it takes for retailers stay in the game this season.   https://lnkd.in/eFT5mY2k

I was thrilled to take part in the Drapers Connects alongside Chris Peduto from ASOS.com, to delve deeper into the fundamental strategies shaping the future of fashion marketplaces. As Chief Commercial Officer of Neteven, I was privileged to discuss pivotal topics such as digitalisation, partnerships and challenges to overcome. The marketplace model is no longer just a component, but a cornerstone of omnichannel strategies for fashion brands and retailers seeking growth. Watch the video here 👉 https://bit.ly/3S9VXBm #DrapersConnects #FashionEcommerce #marketplace

You have a fine reputation...now if only sales kept up. If consumer sentiment has anything to do with it, Nike and Kohl's should have a happy holiday. The retailers topped the list among consumers for athletic footwear and department stores. While Nike topped the list for Gen Z, millennials, Gen X and boomers, Kohl's was the top choice among Gen Z and boomers, while millennials chose Nordstrom and Gen X chose Macy’s. What does that all mean? From a brand and reputation perspective, Nike and Kohl's have a lot to be happy about. The efforts by both companies have helped them to stay in the good graces of consumers. Financially speaking, however, that's a different story. Nike and Kohl's had lousy sales quarters along with sliding stock prices. Innovation, variety and product selection matter more. Consumer sentiment, brand rankings and other reputation lists are great, but at the end of the retail day, you still have to deliver the goods. That's where Nike, Kohl's and the retail industry in general find themselves. Good favor lasts only so long, but they buy you some time to fix the problems. The online vs in-store conundrum puts the focus on inventory. It wasn't too long ago when brick-and-mortar retailers were expected to disappear due to the ecommerce and the online shopping onslaught. But that didn't happen because retailers such as Kohl's, Macy's, Target and Walmart among others embraced technology to enhance the customer experience by combining the convenience of online shopping with the accessibility of the physical shopping experience. Consumers have also developed a preference for actually being able to touch and hold items that online-only stores can't provide. Of course, what you see online isn't always what you get in stores. We love inventory...just not too much of it. That places even greater importance on inventory management and knowing what customers want. For Nike, Kohl's and other retailers, the holy grail remains: forecasting which inventory to put where so consumers can find what they’re looking for in stores. Figure that out, and perhaps sales will keep up with consumer sentiment https://cnb.cx/3BUYhHY #nike #kohls #retail #consumers #reputation #brand #publicrelations #inventory #inventorymanagement #supplychain #holidays

I am thrilled to announce that DEVEENA and I have co-authored an article titled "Consumer Behaviour in Online Vs. Offline Fashion Retail: A Comparative Study." This study meticulously undertakes a comparative analysis to intricately explore the multifaceted dimensions of consumer preferences, decision-making intricacies, and levels of satisfaction within both the online and offline fashion retail domains. the intriguing differences in consumer behavior between online and offline fashion retail platforms. We uncover valuable insights for fashion retailers and marketers seeking to enhance customer experiences and drive sales. Share your thoughts and feedback! Let's continue the conversation on the evolving landscape of fashion retail. #FashionRetail #ConsumerBehaviour #technology #Marketing #DigitalMarketing #Innovation #management

American Eagle Outfitters Inc., Walmart, Nike and Kohl's were recently named consumer favorites in a study by AlixPartners, showing that retailers who truly understand and respond to consumer needs stand out. Nike's commitment to product innovation and Kohl's focus on providing value-driven experiences are resonating with shoppers. Young adults voted AEO their number one favorite brand. The study highlights how the retail landscape is evolving, with consumer behavior shifting toward a more discerning approach to spending. Kudos to AlixPartners for shedding light on these trends and helping brands navigate the complexities of the ever-changing retail environment. Sonia Lapinsky David Bassuk Denise Incandela Craig Brommers CNBC Gabrielle Fonrouge Read Gabrielle Fonrouge's article here to see who else is on the list: https://lnkd.in/e9zbgT5R #RetailInnovation #ConsumerBehavior #Nike #Kohls #AlixPartners #Retail

Fashion shoppers are back in stores! Look at the fresh graph from the Financial Times. Most of them are pretty tired of online shopping as it is far from ideal having fundamental frictions which are difficult to overcome. But are they happy with good old physical retail? Being Post-Covid consumers they have changed and offline retail hasn't. They expect consistent data across all the channels and fast self-checkout. Instead, they cannot find what they want, there are no sizes they need and they know more about the product than the shop assistant. This creates a massive opportunity for those brands which can provide the service desired by a post-covid consumer and we will start seeing more of these soon. #fashiontech #retailtech #proptech

"This Week: Which Retailers Win When Customers Trade Down? 🛍️💡Macy's is betting on refreshed stores 🏬 and better merchandise 🎁 even as shoppers hunt for bargains. The company will give an update on its turnaround efforts with quarterly results this week. 📊💼 Stay Tuned! #RetailTrends #MacysTurnaround Check out databoutique.com, a massive trove of public data that helps understand the news in retail 📈🌐 #DataAnalytics #RetailNews" by The Business of Fashion about Macy's